“It’s very important to understand what you are wearing. My grandmother told me to treat my fur coats like human beings. Therefore, my love for fur comes from respect for the animals. Fur is a gift from nature and we should use it with care and respect.”
and the animal welfare standards that are part of it. One of the key objectives of the blog is to inform young people about the fur industry and the lifecycle of the fur, from animal to final product. - It’s very important to understand what you are wearing. My grandmother told me to treat my fur coats like human beings. Therefore, my love for fur comes from respect for the animals. Fur is a gift from nature and we should use it with care and respect, she says. On top of that, Samantha is a vegetarian. To some people that sounds like an odd combination for a fur aficionado, with a big collection of fur coats, but she considers it a personal choice, much like the choice of using fur, or not using fur. You should make that
choice on an informed basis. Not on the basis of the media-made picture of the fur industry. ‘We Are Animals’ The media made ‘truth’ is part of the reason why Samantha started working on her own fur collection. However, the urge to create is most important. Her debut collection is made entirely from a combination of leather and fur. The We Are Animals collection uses the entire body of the animal to make sure nothing is wasted, including head, belly and tail. The collection is inspired by her lifelong love for Japanese culture, history and living. It will shine through in the collection, she promises.
- I’m very much inspired by the cut of the kimono, and the young Japanese generation, so I think it appeals to young people with a rock soul. The collection will consist of four fur coats, three hats and a variety of accessories, like the cat ears. Three coats are for women and one is unisex. The natural colours of the skins will be the main colours of the collection, contrasted with night black and violet. Samantha is working hard to complete the new collection and she will not reveal more details or pictures, until the presentation in Milan, where you can go see it for yourself. The official launch will take place at the Milan Fashion Week in January.
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