3. Collaboration Collaborating with others amplifies your reach and credibility. Partnering with complementary businesses, influencers, or organizations allows you to tap into new audiences and resources. Collaborative projects leverage each other’s strengths and provide innovative
solutions that benefit everyone involved. For example, joint webinars, coauthored content, or product/service bundles can enhance your visibility, attract new customers, and solidify your position as a collaborative leader in your industry. Collaborations have been instrumental in my journey, allowing me to extend my reach and impact. I have had the opportunity to collaborate at speaking events, online summits and bundles, large projects where multiple contractors with varying expertise collaborate together for a common goal. Common collabs you will see locally are Instagram contests where multiple businesses will get together to give away a prize and you need to follow all businesses and tag someone to be entered. The contest is shared by all participating businesses thereby sharing audiences and exposing each business to new people. Look for collaborations that benefit all parties and they will be a very rewarding element of your marketing strategy.
Conclusion In a world where social media strategies and algorithms are constantly evolving, connection, community and collaboration remain timeless and powerful tools. By being yourself, sharing your story, engaging with your audience, showing your personality, and being vulnerable—you can build an authentic brand that stands out AND makes sales! Ona Stanton is a Digital Accountability Coach
and Social Media Strategist who founded her digital agency, Business Reach Marketing & Social Media in Rossland in 2018. Ona helps entrepreneurs show up confidently online, serving as a guide and partner. Through coaching, content ‘cafes’, and virtual events, she empowers clients to elevate their marketing and maximize impact. Outside of work, she enjoys cheering on her three kids, enjoying Kootenay life, and volunteering in her community.
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KOOTENAYWOMEN.COM • September 2024
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KOOTENAY WOMEN IN BUSINESS MAGAZINE
Photo by Amanda Mary Creative
I use this photo in my email welcome sequence, taken during a branding session in my kitchen, my husband said something to make me laugh and I feel the photographer captured the moment so authentically. The essence of authentic connection—my husband is my best friend, cheerleader, and someone who makes me feel ‘seen’. This photo captures that raw emotion. I love an image, conversation or post that makes you feel an emotion when you look at it. A great visual or a great hook is what makes someone stop scrolling, or book a call with YOU, in the sea of posts and programs that come across their feed.
ideas on brand visibility