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The Fundamentals of Typography
Arts and Crafts Movement, 1850s
Arts and Crafts Movement, 1850s The Victorian Arts and Crafts Movement developed as a rejection of heavily ornamented interiors with many pieces of furniture, collections of ornamental objects and surfaces covered with fringed cloths.The Arts and Crafts Movement favoured simplicity, and good craftsmanship and design.
British artist and architect William Morris was a leading exponent of this new style that sought to re-establish a link between beautiful work and the worker, by rediscovering an honesty in design that is not found in mass-produced items.
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Cheltenham, Bertram Goodhue, 1896 Originally created by Bertram Grosvenor Goodhue for the Cheltenham Press, New York, this is a serif font that was stronger in appearance than the popular text types of the time, aided by a large x-height that adds to its legibility.
Franklin Gothic, Morris Fuller Benton, 1904 Designed for American Type Founders, this Gothic or grotesque font gives a dark, monotone look. It has subtle stroke contrast, with the thinning of round strokes as they merge into stems.The font includes a two-story ‘g’. Its various weights give it a lot of versatility, making it ideal for newspapers.
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Century Schoolbook, Morris Fuller Benton, 1901 Based on his father’s Century font, Morris Fuller Benton made other versions including Century Schoolbook in about 1919. It is round, open and sturdy. Although heavier in appearance than many other serif fonts, it is very legible.
Century, Linn Boyd Benton, 1906 Based on an original 1894 design by Linn Boyd Benton (father of influential type designer Morris Fuller Benton) for periodical Century Magazine, with thin characters to fit tight columns. It is an extremely legible font that is suitable for textbooks, magazines and other publications.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Copperplate Gothic, Frederic Goudy, 1905 Originally created by Frederic Goudy, successive weights were drawn by Clarence Marder for American Type Founders. It is a wide, rather square, monotone Gothic with small hairline serifs reminiscent of the edges on letters that were engraved in copperplate.The characters impart a feel of serious business that is understated and refined.Wide and open, it is legible at small sizes.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Goudy Old Style, Frederic Goudy, 1910 Inspired by lettering on a Renaissance painting, Goudy Old Style forms the basis for a large family of variants. Highlights include the upward pointing ear of the g, the diamond-shaped dots over the i and j, and the rounded upward swelling of the horizontal strokes at the base of the ‘E’ and ‘L’.
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Penny Black, 1840 The world’s first postage stamp, the Penny Black, was issued in 1840. The letters in the bottom left and right hand corners denote the stamp’s position on the printed sheet, AA, AB, AC etc.
Royal Albert Hall, 1870 In 1870, Queen Victoria opened the Royal Albert Hall in London. The terracotta frieze running the circumference depicts ‘The Triumph of the Arts and Sciences’.
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