<< Explains how to stay ahead of the
Influencers and Revolutionaries
<< Shows the importance of adapting
How Innovative Trailblazers, Trends and Catalysts Are Transforming Business
This book competition by understanding key business and innovation trends and movements to the never normal world and being agile in response to constant business shifts
<< Teaches readers how to transform
the way that they do business while remaining true to their core values
Edition 1
Series: Date
Kogan Page Inspire 03/02/2020
Paperback Ebook Hardback Audio
9780749498689 £14.99 9780749498696 £14.99 9780749498702 £45.00 9781789661569 £14.99
Pages 288 Dimensions 216x138 Subject Innovation
Description
Author Information
The environmental crisis, disruptive technologies, unforeseen competitors and unpredictable consumers are deeply challenging issues keeping business leaders awake at night. Influencers & Revolutionaries describes the emerging movements and future niches of growth that will impact international markets and industries; including the homes, workplaces and cities of tomorrow.
Sean Pillot de Chenecey is a marketing expert, who for over 20 years has combined brand consultancy with ethnographic activity and trend research around the world. His clients have included Unilever, Swatch, Heineken, Diageo, General Motors, Beiersdorf, AXA, Vodafone, Comptoir des Cotonniers, Muller, GlaxoSmithKline, Visa, Granarolo and Starwood; and he’s collaborated with numerous advertising, branding, design, media and PR agencies. He is a university lecturer and has written for Admap, Brand Strategy, Contagious, Dazed and Marketing. A public speaker, he’s given speeches for over a decade in Asia, Europe, Africa, the Middle East and North America.
People are looking for alternatives and demanding a better way of doing business. Their demands mean that ethical, flexible, sustainable, collaborative and radical business strategies are required. Influencers & Revolutionaries charts inspiring innovation models created by visionary business leaders and brand teams. Illuminating the dynamic global trends shaping businesses across industries, Sean Pillot de Chenecey highlights the transformation of product, service and strategic development, as we move to a circular and more ethical economy. Featuring a new innovation manifesto, this book is a guidebook covering important topics including: - Trend research, forecasting and scenario planning - Classic innovation theory vs current leading-edge thinking - New consumption patterns and fragmented niches of growth - Dynamic cross-category innovation from legacy brands and start-ups - Challenging convention via catalytic leadership and next-generation practices - How agile organizations leverage cultural and social trends to anticipate change - Utilizing business innovation to tackle social, cultural and environmental problems Strategists, marketers and developers need a playbook that informs and explains how they can create the next big thing. This book is for them.
Table of Contents 1 2
Introduction Classic innovation theory and current leadingedge thinking 3 The disruptors disrupted. What next for adland? 4 The future of retail and the future home 5 How the food and drink industries leverage catalytic trends 6 The wellness economy meets the lifestyle industry 7 Smart cities, the IoT and connected living 8 Intelligent and sustainable – a new era of tourism and mobility 9 The transformation of entertainment by technology, experiences and personalization 10 The future of work – goodbye to certainty and stability. Hello to Industry 4.0
11 Fintech and insurtech, and the battle of choice vs privacy 12 Summary – The Influencers and Revolutionaries Innovation Manifesto 13 References and further reading 14 Index
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