Page 38

BUYERS RESOURCES

WHERE BUYERS FIND HOMES

WHERE BUYERS GET INFORMATION

How Were You Introduced to the Home You Ultimately Purchased?

Information Sources Used In Home Searches Nationally

49%

95%

89% 74%

31%

Internet

52%

Realtor®

7%

6%

Yard Sign

Friend or Relative

48%

15% 1% Newspaper

THE MOST USEFUL SEARCH TOOLS Percentage That Found Source Very Useful

Internet

Real Estate Agent

Mobile App/Site

Open House

Yard Sign

Newspaper

ONLINE SEARCH LEADS TO BUYER ACTION Actions Taken From Internet Search

88%

79%

76% 63% 40%

43% 34% 15%

Online Website

Real Estate Agent

Mobile App/Site

Open House

Yard Sign

Newspaper

Source: 2017 NAR Profile of Home Buyers and Sellers

33%

29% 19%

Showing Drove or Contacted Information Mortgage Appointment Walked by Agent Request Pre-Qualification

Seller Presentation Book  
Seller Presentation Book