703 million people globally lack access to clean water, and almost 2 billion don’t have proper hygiene facilities. This holds back societies, denies education to children, makes childbirth risky, and keeps people in poverty. Since 1981, WaterAid has provided 28.5 million people with clean water and 29 million with toilets. Spanning over 30 countries, they work to enhance health in poor communities by ensuring one of the most fundamental human rights.
STYLE ON A MISSION
We proudly collaborate with WaterAid to make a meaningful impact. With every garment you purchase, €10 goes towards WaterAid’s vital mission, providing clean water and sanitation to marginalized communities. We design not just for style but to give, ensuring a brighter future for those in need. Together, let’s make a difference – because giving up is unworthy.
€10 to WaterAid
for every garment sold
WATER IS A HUMAN RIGHT should be / /
Globally, 703 million people lack access to safe and clean water
1.5 billion people lack reliable sanitation
Nearly 2 billion people lack proper hygiene facilities
800 children die daily from diarrhea due to unsafe water and poor sanitation
Over half of healthcare facilities in low-income countries lack clean water
31% of schools worldwide – serving 600 million students – lack access to clean water
28% of schools globally have no toilets
Water is 60% of our body, 71% of the Earth’s surface, and 100% essential for everyone. Lack of water shouldn’t be normal. Poverty shouldn’t be normal. Let’s do something about it!
Water scarcity will triple by 2050
Clean water and sanitation could save 1.6 million lives annually
Climate change significantly threatens water access
90% of natural disasters are water-related
About 1.5 billion people face extreme flooding risks due to the climate crisis
Flooding from climate change harms sanitation systems, spreads diseases like cholera, and contaminates freshwater with seawater
WORKING WITH WATERCOLOR
For this collection, we naturally turned to our long-time friend and collaborator, Jonas Claesson, an acclaimed artist known for his unique work and exhibitions in galleries worldwide. Living in the breathtaking surroundings of Australia with his family, Jonas finds endless inspiration in the ocean and its rhythms. His profound connection with water, surfing, and nature is reflected in standout pieces, brought to life through vibrant and playful watercolor prints. For Jonas, water is not just an element but a way of life.
COLLECTION
€10 to WaterAid
€10 to WaterAid
800 children die daily from diarrhea due to unsafe water and sanitation
€10 to WaterAid
1,5 billion people lack reliable sanitation
Clean water and sanitation could save 1,6 million lives annually
€10 to WaterAid
€10 to WaterAid
€10 to WaterAid
€10 to WaterAid
IN STORE CAMPAIGN
Window sticker rack sign table talker
€10 to WaterAid for every garment sold
NO PLASTIC NO PROBLEM
By 2030, we aim to transition into a plastic-free company, aligning with our commitment to environmental responsibility. Through innovative solutions and practices, we strive to eliminate the use of plastic in our production processes and packaging. This ambitious goal reflects our dedication to reducing our environmental footprint and fostering a healthier planet for future generations.
THE CLOTHING INDUSTRY FIBER CONSUMPTION
Each year, the clothing industry produces billions of garments. Nearly 70% are made from plastic or synthetic materials. We find this simply unacceptable and are fully committed to reversing the trend.
CHOOSING NATURE’S THREADS
We meticulously select fibers for our garments, prioritizing quality and functionality. The Vent Fabric series boasts 100% natural technical properties comparable to synthetics, perfect for light to medium-intensity activities. Treated with DWR finish on both sides for wind and water resistance, they’re ideal for upscale performance garments.
THE NATURAL FEELING
Wherever you go. Whatever the adventure.
Embracing the essence of urban exploration intertwined with the tranquility of nature, our brand positioning embodies the seamless blend of city life and outdoor adventure. We provide versatile apparel that adapts effortlessly to any environment, ensuring you feel at home wherever your journey takes you.
We understand that different environments demand different functionalities from clothing. Therefore, our products are categorized into three distinct zones: Urban & Travel for everyday life, Foothill & Valley for lower-altitude adventures, and Montane & Subalpine for high-altitude excursions. This guide helps consumers choose the right gear for their specific needs and environments.
YOUR BUSINESS IS OUR BUSINESS
Caring for the planet is not just a moral obligation – it’s evidently also profitable. Being a company with a big heart and a strong belief in close partnerships, we want to help you do great by doing good. After decades of innovation, we’ve learnt that positive change requires a united community effort. Knowledge is a company with a big heart, and we strongly believe in close partnerships. Let’s share the responsibility for the people and the planet while benefitting from a great range of products!
PEOPLE. Our brand is dedicated to doing what‘s right. We prioritize people, from those closest to us to everyone in our supply chain.Our community serves as a catalyst for positive change, dedicated to ensuring that everyone is treated with dignity and has their rights respected. This commitment extends to our customers, employees, communities, and all those impacted by our actions. We firmly believe in conducting business ethically, fostering inclusivity, and taking responsibility for the impact we make.
PLANET. We are a certified carbon-positive company that utilizes organic and recycled fibers in our products. Our key certifications include RWS, GRS, and GOTS. Additionally, we are proud pioneersin offering Regenerative Organic Certified® products, leading the way in transforming our industry. Our dedication to the planet‘s well-being is unwavering, and we are firmly committed to preserving and restoring nature. As a brand founded by nature lovers, for nature lovers, our actions reflect a profound concern for the Earth‘s health. FUTURE. We are dedicated to crafting a future filled with promise throughinnovative practices and dependable strategies. Our commitment transcends mere products, as our core values are interwoven into every facet of our business ethos. Across our extensive journey, we have consistently challenged conventions and embraced forward-thinking solutions. This steadfast commiment places us at the forefront of our industry, aligning seamlessly with the values of today‘s consumers, paving the way for a better tomorrow.
PEOPLE PLANET FUTURE
THE RIGHT BRAND AT THE RIGHT TIME
Major studies show that people want companies to make a positive impact, and many are ready to join in creating a better world with the brands they support. We are proud to say that Knowledge clicks all the right boxes.
By ensuring that every fiber we choose represents a brighter future, we can help changing our industry from within. Our garments are produced by certified manufacturing partners, and we always design with both people and the planet in mind.
THE SPIRIT OF ‘69
In 1969, the world experienced a remarkable awakening, brimming with the promise of change. It was a pivotal moment in history, marked by the unity of Woodstock, the triumph of the moon landing, and the resilience of the Stonewall uprising. It was also the year our journey started, grounded in a fresh approach to the industry and a steadfast commitment to respect and innovation. Over the past 50+ years, we have remained true to these principles, continuously pushing boundaries.
Today, as we face another era of profound transformation, filled with both opportunities and challenges, the spirit of those iconic events resonates once more. Together, as part of the Knowledge family, we are inspired to design and develop for a brighter future, fueled by the knowledge that our family continues to expand.
A BRAND ROOTED IN COMMUNITY
In the iconic year of 1969, my father laid the groundwork for what would become KnowledgeCotton Apparel, establishing the foundation for a brand rooted in community and environmental stewardship. Early in life, I learned the power of making a positive impact, fostering a belief that small acts of kindness can spark significant change.
Our company’s commitment to positive change is integral to our identity, with nature serving as both our muse and our mission. Our approach is centered on thriving within a just space, where people’s needs are met without compromising the health of our planet – an ethos we have embedded into every aspect of our operations, from manufacturing and partnerships to company culture.
Guided by Scandinavian principles of equality and respect, our vision ensures prosperity for all in a brighter future. Together, let’s embrace our responsibility and work towards a world where compassion, collaboration, and environmental consciousness prevail.
Mads Mørup, founder & CEO
Our first knitting machine
Our first fabric mill Woodstock music festival
Stonewall uprising Moon landing
our garments are produced by certified manufacturing partners, and we always design with both people and the planet in mind.
