I N N OVAT I O N A N D D I G I TA L I S AT I O N #07
KNAUS TABBERT WAS QUICK TO RECOGNISE THAT INNOVATION AND DIGITALISATION ARE KEY DECISION – MAKING FACTORS FOR OUR CUSTOMERS WHEN IT COMES TO PURCHASING AND SELLING A RECREATIONAL VEHICLE. AS SUCH, THEY HAVE BECOME A CENTRAL COMPONENT OF OUR BRAND. FOR THIS REASON, MORE THAN 100 EMPLOYEES WORK IN OUR INNOVATION CENTRE, DEVELOPING NEW IDEAS AND SOLUTIONS AND IMPROVING EXISTING ONES.
A TRADITION OF INNOVATION
We have found that our leadership in development and innovation rests on two pillars: a fundamental enthusiasm for new, outstanding solutions on the one hand and an investigative approach to processes and technologies outside our core business on the other. In this way, we consider how solutions from other areas might also be transferred to our production processes or products. Our Technology and Concept Development department is located at the Jandelsbrunn site. In addition, we also collaborate with partners across the EU on various projects. Developing new products is a complex process that spans various areas and departments. The current focus of our innovation work is on sustainable drive systems, lightweight components instead of traditional steel constructions, improved self-sufficiency (independence from water and electricity supplies) and the use of sustainable materials. To ensure that promising innovations can compete successfully with other innovations, the work of the department receives the full backing of the management team, who evaluate each individual innovation according to its strategic relevance and decide whether individual innovation efforts should be pursued or cease being a primary focus. Many of our innovations are the result of dialogue with our customers. On the one hand, this entails constant interaction with the dealers who sell our products, but
Lightweight construction with FibreFrame, RevolutionCube and COLDMELT technology
