CEO's Corner®-By K.L.P Entertainment™-"March 13th Edition"

CEO’S CORNER

Artificial intelligence algorithms are being used by meme creators and disinformation sellers to quickly and cheaply produce convincing phony videos. The comedian-turned-podcaster Joe Rogan promoting a male "libido-boosting" coffee company wouldn't be entirely out of character. But some keen watchers, like Dr. Huberman, were astonished to

to see Mr. Rogan and his guest, Andrew Huberman, marketing the coffee in a recent TikTok video.

Dr. Huberman commented on the advertisement on Twitter, "Yes that's bogus," even though he has never praised the coffee's capacity to increase testosterone.

The advertisement was one of an increasing number of false films on social media created using artificial intelligence-enabled technologies. According to experts, Mr. Rogan's speech sounded artificial intelligencesynthesized. mimicking tools for famous voices. The remarks made by Dr. Huberman were taken verbatim from a separate interview. Deepfakes, which are fake videos that look realistic, used to require complex software to swap out one person's face for another. Yet, nowadays, many of the resources needed to produce them are accessible to regular consumers, even on smartphone apps, and frequently for little to no cost.

On social media platforms like TikTok and Twitter, the new changed videos —which are primarily, so far, the creations of meme-makers and marketers—have gone viral. They create content that experts have dubbed "cheapfakes," which involves cloning famous voices, editing mouth movements to fit other audio, and creating convincing dialogue. worries about social media corporations' capacity to control the spread of digital fakery.

Disinformation watchdogs are also preparing for a wave of digital fakes that may mislead viewers or make it more difficult to discern what is true and untrue online. According to Britt Paris, an assistant professor of library and information science at Rutgers University who helped develop the phrase "cheapfakes," "what's different is that everyone can do it now." "It's not simply those who use advanced computational tools and have reasonably advanced computational knowledge. It's a free app

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instead. For years, reams of edited footage have been shared on TikTok and other platforms, often utilizing more simple editing techniques or switching out audio clips. Vice President appears in one TikTok video. Everyone who was hospitalized for COVID-19 was reportedly vaccinated, according to Kamala Harris. She claimed that the patients were not immunized.

As the first documented instance of the technology being used for state-aligned influence efforts, pro-China bot accounts circulated deepfakes of phony news anchors, according to the disinformation research firm Graphika.

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Yet, a number of new technologies make comparable technology accessible to regular internet users, allowing partisans and comedians the opportunity to create their own credible parodies.

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A false video of President Biden announcing a national draft for the

the conflict between Russia and Ukraine went viral last month. The film was created by the same group that created "Human Events Daily," a podcast and livestream hosted by rightwing influencer Jack Posobiec who is well-known for promoting conspiracies. Mr. Posobiec claimed that his team used artificial intelligence (AI) to construct the film in a section that described it. A tweet about the video from the conservative account The Patriot Oasis used the title "breaking news" without mentioning that it was a hoax. More than eight million people saw the tweet. The technology that appeared to be used in many of the videos with synthesized voices appeared to come from ElevenLabs, an American start-up that was co-founded by a former Google engineer. The business unveiled a speech-cloning technology in November that can be trained to imitate voices in a matter of seconds.

ElevenLabs gained notoriety last month after vile remarks were shared via the program on 4chan, a message board notorious for its racist and conspiratorial material. One instance involved 4chan users who recorded an anti-Semitic text as an audio file.

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using a voice synthesized by a machine that sounded like actor Emma Watson. The usage of audio technologies by 4chan was previously covered by Motherboard. In recent weeks, videos featuring cloned voices that were produced using ElevenLabs' tool or a comparable technology have become very popular. One of them

was a fictional dialogue between Mr. Rogan, Mr. Musk, and a Canadian men's rights activist named Jordan Peterson that was profanity-laced and uploaded on Twitter by the site's owner, Elon Musk. In another, which was uploaded on YouTube, Mr. Rogan purported to question a fictitious Justin Trudeau about his political scandals.

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On Twitter, ElevenLabs announced that it would implement new security measures, such as restricting voice cloning to paying accounts and offering a new AI detecting tool. But, 4chan users declared that they would develop their own variant of the

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voice-cloning software that uses open source code and posts demos with audio that is close to ElevenLabs' audio. 'We want to have our own bespoke AI with the power to create,' a 4chan user who wished to remain anonymous wrote in a post on the endeavor.

A representative for ElevenLabs stated in an email that the business was seeking to work with other artificial intelligence (AI) developers to establish a universal detection system that could be used by the entire industry. Regarding false videos that use his voice, Mr. Peterson stated in a tweet that the creation of such fakes should be punishable by a crime carrying a mandatory ten-year sentence. "This technology is incredibly risky."

A spokesperson for YouTube claimed in a statement that the Mr. Rogan and Mr. Trudeau video did not contravene the terms of service. as a result of "adequate context" provided. It was referred to as a "fake video" by the creator. The business claimed that its anti-misinformation procedures prohibited content that had been falsely altered.

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The phony advertisement featuring Mr. Rogan and Dr. Huberman was most likely made with a voice-cloning program, according to experts who study deepfake technology, though the specific tool employed was unclear. Dr. Huberman's actual interview was altered to include Mr. Rogan's audio during the discussion on testosterone.

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The outcomes are not flawless. The video clip used by Mr. Rogan was taken from a separate conversation with professional pool player Fedor Gorst that was published in December. The audio doesn't follow Mr. Rogan's mouth movements, and occasionally his voice sounds artificial. If the TikTok users were persuaded by the video, It was difficult to tell: As it was reported for its impressive forgery, it garnered even more attention.

Digital forgeries that "mislead consumers by distorting the facts of events and cause serious harm to the subject of the video, other

persons, or society" are prohibited per TikTok's standards. After being reported to the company by The New York Times, several of the videos were taken down. Several of the videos were also removed by Twitter. The business "combines technology and human moderation to detect and remove" distorted videos, according to a TikTok spokeswoman, who declined to go into further detail.

Requests for response from Mr. Rogan and the fictional company portrayed in the advertisement went unanswered. Many social media platforms, such as Meta and Twitch, have prohibited deepfakes and other types of manipulation.

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videos that mislead viewers. In 2021, Meta, the company that owns Facebook and Instagram, held a competition to create algorithms that could recognize deepfakes. One tool that came out of the competition could identify deepfakes 83 percent of the time. Federal authorities have been hesitant to act. One federal statute from 2019 demanded a report on how foreigners weaponized deep fakes, compelled government organizations to alert Congress if deep fakes attacked American elections, and established a reward to promote research into systems that could detect deep fakes.

"We cannot wait for two years until regulations are passed," said Ravit Dotan, a postdoctoral researcher who directs the Collaborative A.I. Responsibility Lab at the University of Pittsburgh. "By that time, the harm might be too great. There is an election.

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