NEWS
83% of people find it very important to ask for their permission before receiving mobile ads 71% wanted control of their profile to address privacy concerns 76% felt that ads should be interes!ng and preference based Gaming on mobile devices has surged drama!cally in recent !mes (thanks to the likes of the Cuper!no guys and smart phones running on more powerful OS pla"orm). It accounts for 75% of Apple’s App Revenue (how they wish they could have a million more Angry Birds success stories!). So it was no surprise when Elizabeth Harz and Chris Gibbs from Electronic Arts and Electronic Arts Mobile got us gamers’ undivided a#en!on.
EA’s mantra of building fantasies using sound, sight and mo!on is the core of its success. Gaming is a huge part of the mobile eco system and EA understands this well, making them #1 on all mobile pla"orms. Chris Gibbs was keen to share an insight on what it took to develop FiFA: 21,000 Man Hours to Build 3,500 Man Hours to Test 12,000 Different Players 10,000 Unique Anima!ons 2,000 Commentary Phrases And how long did it take to complete playing? No wonder developers hate cheat codes! As consumers become more engaged with mobile devices brands and companies alike will have li#le choice in accep!ng the real value in mobile marke!ng…all to the benefit of the consumer. We !p our hats to MMA and Informa Telecoms for a well produced insight on Mobile Marke!ng: Past, Present and Future.
phonica magazine uk
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