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CORPORATE COOL Client: Alvin Preiss of Memphis Condominiums Years: built in 1985
If political satire was not controversial enough, the 1980s real estate boom provided the entire graphic design industry with more than enough ethical questions about the influence of design. Memphis Condominiums presented a typical case. An unstylish building in Manhattan desired new life through the marketing tactics of graphic design. M&Co fulfilled this desire with elegance and manipulation. The promotional packet for the building is both convincing and fabricated.
liar, liar—designing hip
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