Fireworks Gallery Redesign Bri Drose | Jenn Chaput Interface Design
PROJECT STATEMENT
Client:
Fireworks Gallery
Background:
Fireworks Gallery began in 1985 in Pioneer Square, Seattle featuring the work of local artists. It has since grown to have several galleries in the area that features work from over 300 artists and studios. Their motto is “Celebrating art in life.”
Objective: Redesign the website to match the creative atmosphere of the physical gallery as well as simplify the online shopping process by reorganizing the products and cleaning up the design.
Target Audience:
Late 20’s and up as well as actively social individuals.
Obstacles: The large product line could make organization and simple navigation tricky. It will
also need to be tailored to a large audience.
Tone:
Trendy, quirky, and creative.
Media:
Web, option of mobile responsive design.
Jenn Chaput Bri Drose| Fireworks Gallery | IM231 | Fall 2012
COMPETITIVE ANALYSIS
Jenn Chaput Bri Drose| Fireworks Gallery | IM231 | Fall 2012
COMPARISON CHART
Top Left
Top Right
No
Top Right
Navigation
Left
Top
Top
Top
Social Media
Yes
Yes
Yes
Yes
Social Media Location
Top
Bottom
Bottom
Bottom
Account
Top
Top Right
-
Top Right
Locations
Bottom
No
-
Top Right
Newsletter
Bottom
Bottom Right
-
Bottom Left
Contact
Bottom
Customer Service
Bottom
Help
Cart Locaiton
Top Right
Top Right
-
Top Right
Order - Ship
Bottom
Customer Service
-
Account
New
Yes
Yes
-
No
Sale
Yes
No
-
Yes
3
4
2
4
Upper Left
Upper Left
Upper Left
Upper Left
Search
Product Columns Logo
Jenn Chaput Bri Drose| Fireworks Gallery | IM231 | Fall 2012
The home page for Fuego is clean and organized with a background texture that matches the branding of the store. The colors are warm and inviting without being disracting. However, the top navigation bar is messy and detracts from the overall look. The tabs are a lost opportunity as they are simply navigational buttons and not actually tabs in the sense that they connect to the page.
The home page for Archie McPhee has a strict grid layout that is very clean. The rounded corners help reduce tension and allow movement through the grid. The front image is a gallery that allows for four different messages as well as their top categories underneath without it getting overly cluttered or messy. The top navigation has dropdowns but only on some of the categories, which is confusing. The account navigation is too close to the edge of the window.
Jenn Chaput Bri Drose| Fireworks Gallery | IM231 | Fall 2012
HOME PAGES
The shopping cart page for Fuego is easier to read than Archie McPhee’s because there is less content on the page. At the top of the page the check-out progress is stated, and there is an option to calculate what the tax fees are going to be. The option to check out as a guest or to sign in is offered from the start whereas the Fireworks website has a separate page for signing in.
The shopping cart page for Archie McPhee is cluttered and does not have very good hierarchy. Their message about the free gifts is ill-placed and highly distracting in a negative way. The design is consistent with the website’s style, very gridlike, but the hierarchy is failed because all parts are around the same size with even spacing, which makes it hard to distinguish one section from another.
Jenn Chaput Bri Drose| Fireworks Gallery | IM231 | Fall 2012
CART PAGES
MOOD BOARD
Jenn Chaput Bri Drose| Fireworks Gallery | IM231 | Fall 2012
PROCESS
Jenn Chaput Bri Drose| Fireworks Gallery | IM231 | Fall 2012
PROCESS
Jenn Chaput Bri Drose| Fireworks Gallery | IM231 | Fall 2012
OLD CATEGORIES
Jewelry
-- Dogeared -- Gem Stones -- Gold & Mixed Metals -- Holly Yashi -- Inspirational -- Mosaic -- Silver Seasons -- Sterling Silver -- Thomas Mann -- Trend & Fashion -- Victorian Inspired -- Watches
Books, Journals & Music -- Bookmarks & Magnifiers -- Cards & Enclosures -- Children’s -- Cookbooks -- Home & Garden -- Humor -- Inspirational -- Journals & Planners -- Music
Work Space & Tech Gear
-- Desk Supplies -- Office & Organization -- Tech Gear
Home & Lighting
-- Barware -- Bath Accessories -- Candles & Votives -- Clocks -- Food & Drink -- Frames & Albums -- Garden & Yard Ornaments -- Home Decor -- Jewelry Boxes & Trees -- Kitchen & Tabletop -- Nightlights & Lighting -- Pets
Men's
-- Apparel & Accessories -- Beauty & Personal Care -- Books, Journals & Music -- Everything Kids -- Handbags & Luggage -- Home & Lighting -- Jewelry -- Work Space & Tech Gear
Everything Kids
-- Apparel -- Children’s Accessories -- Furnishings -- Toys & Games
Jenn Chaput Bri Drose| Fireworks Gallery | IM231 | Fall 2012
New
-- Apparel & Accessories -- Beauty & Personal Care -- Books, Journals & Music -- Everything Kids -- Handbags & Luggage -- Holiday & Special Occasion -- Home & Lighting -- Jewelry -- Work Space & Tech Gear
Holiday & Special Occasion
-- Christmas -- Halloween -- Ornaments -- Special Occasions -- Thanksgiving & Fall Decor -- Wedding
Beauty & Personal Care -- Bath & Body -- Nail Polish & Care -- Perfumes
Clearance
-- Apparel & Accessories -- Beauty & Personal Care -- Books, Journals & Music -- Everything Kids -- Handbags & Luggage -- Holiday & Special Occasion -- Home & Lighting -- Jewelry -- Work Space & Tech Gear
Apparel & Accessories
-- Belts & Apparel -- Eyewear -- Gloves -- Hair Accessories -- Hats & Scarves -- Socks & Footwear
Gift Cards
NEW CATEGORIES
New
Seasonal
Entertainment
Home & Office
Tech
Jewelry
Fashion & Gear
Children
Sale
- Trending
- Lighting - Bath - Dining - Kitchen/food - Desk/ Office - Garden - Accessories
- Women - Men -- Shoes -- Gloves -- Hair -- Belts -- Socks -- Hats
Jenn Chaput Bri Drose| Fireworks Gallery | IM231 | Fall 2012
- Holiday
- Music - Phones/iPads/Tablets - Computer
- Apparel - Accessories - Toys & Games - Furnishings
- Toys - Games - Books - Music
- Necklaces - Earrings - Rings - Watches - Charms - Bracelets - Storage
log in/account New Search
Sale
Shop
Cart (0)
Go!
Surprise! new seasonal entertainment home & office tech jewlery fashion & gear
Featured Promo
children sale
Featured Article blurb
Blurb
about
contact
location
newsletter
privacy
my orders
FAQs
social media
log in/account New Search
Go!
Sale
Shop
Cart (0)
Shop
Surprise! new seasonal entertainment home & office tech jewlery fashion & gear children
Browse products
sale Shop categories
Product $_ about
contact
location
Sort by
Surprise!
Product $_
Product $_
newsletter
privacy
my orders
Page
Product $_ FAQs
social media
log in/account New Search
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Sale
Shop
Cart (0)
Shopping cart
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Subtotal: $__
Product name Price: $__ Qty: __
new
Promo code
Product details
seasonal
Remove from cart
Check out
X
entertainment Product name Price: $__ Qty: __
home & office
Product details
tech
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jewlery fashion & gear
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children
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about
X
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X
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my orders
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SHIPPING INFORMATION
SHOP
SALE
CART (0)
SHIPPING SPEED
SURPRISE! NAME
2-DAY
ADDRESS
STANDARD
ADDRESS
VALUE
ENTERTAINMENT
SEATTLE
EST. SHIPPING COST
HOME & OFFICE
WA
TECH
98121
JEWLERY
USA
FASHION & GEAR
PHONE #
NEW SEASONAL
CHILDREN
X
SALE CONTINUE
Jenn ChaputABOUT Bri Drose| Fireworks CONTACT Gallery | IM231 | Fall 2012 LOCATION
NEWSLETTER
PRIVACY
MY ORDERS
FAQS
SOCIAL MEDIA
log in/account NEW SEARCH
GO!
SHOP
SALE
CART (0)
BILLING INFORMATION
SURPRISE! NAME
CARD TYPE
ADDRESS
CARD NUMBER
ADDRESS
EXPIRATION
ENTERTAINMENT
SEATTLE
CVC
HOME & OFFICE
WA
TECH
98121
JEWLERY
USA
FASHION & GEAR
PHONE #
NEW SEASONAL
CHILDREN
X
SALE CONTINUE
Jenn ChaputABOUT Bri Drose| Fireworks CONTACT Gallery | IM231 | Fall 2012 LOCATION
NEWSLETTER
PRIVACY
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PRODUCT DETAILS REMOVE FROM CART
X
NEW PRODUCT DETAILS
SEASONAL
REMOVE FROM CART
X
ENTERTAINMENT PRODUCT DETAILS
HOME & OFFICE
REMOVE FROM CART
X
TECH
SUBTOTAL
JEWLERY
PROMOTION
FASHION & GEAR
SHIPPING TAX
CHILDREN SALE
SHIPPING
TOTAL
BILLING
PURCHASE
Jenn ChaputABOUT Bri Drose| Fireworks CONTACT Gallery | IM231 | Fall 2012 LOCATION
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When Paul suggested we start a jewelry business I agreed. We transformed a one-car garage into our studio and started creating jewelry that was built on craft, creativity and innovation. I had no idea that decision would change the whole course of my life, and give me the opportunity to create jewelry that would inspire and excite women around the world. I am forever humbled, motivated and committed to keeping you, the collector, surprised and entertained by consistently giving you something new, something never done or worn before. Continue Reading
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Bucky Balls Magnets
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Bucky Balls Magnets Price: $30
Guyzer & Bean Robot Price: $16.50
Mischief Maker's Awesome Manual Price: $20
Awika! Wind-Up Price: $14.50
Talking Heads: The Best of Talking Heads Price: $26.50
Ping Pong Table Set Price: $18.50
Ultra Dance Vol. 11 Price: $28.50
Bad Cat Book Price: $9.95
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Total: $110.70
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Tis the season to give giftcards Fa la la la la la la la la Gift cards are the perfect gift for everyone on your list! Values from $25-100 available. Shop now
Tis the season to give giftcards Fa la la la la la la la la Gift cards are the perfect gift for everyone on your list! Values from $25-100 available. Shop now
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Fa la la la la la la la la Gift cards are the perfect gift for everyone on your list! Values from $25-100 available. Shop now
about
contact
location
newsletter
privacy
my orders
When Paul suggested we start a jewelry business I agreed. We transformed a one-car garage into our studio and started creating jewelry that was built on craft, creativity and innovation. I had no idea that decision would change the whole course of my life, and give me the opportunity to create jewelry that would inspire and excite women around the world. I am forever humbled, motivated and committed to keeping you, the collector, surprised and entertained by consistently giving you something new, something never done or worn before. Continue Reading
FAQs
log in/account
F ireworks Search
Go!
New
Shop
Sale
Shopping cart
Surprise me!
Subtotal: $113.50
Mix it Up Wall Clock Price: $68 Qty: 1
Promotion code
new
Product details
seasonal
Remove from cart
As guest/member
X
Check out!
entertainment
Mustache Adhesive Bandages Price: $5.50 Qty: 1
home & office
Product details
tech Remove from cart
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