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Fireworks Gallery Redesign Bri Drose | Jenn Chaput Interface Design


PROJECT STATEMENT

Client:

Fireworks Gallery

Background:

Fireworks Gallery began in 1985 in Pioneer Square, Seattle featuring the work of local artists. It has since grown to have several galleries in the area that features work from over 300 artists and studios. Their motto is “Celebrating art in life.”

Objective: Redesign the website to match the creative atmosphere of the physical gallery as well as simplify the online shopping process by reorganizing the products and cleaning up the design.

Target Audience:

Late 20’s and up as well as actively social individuals.

Obstacles: The large product line could make organization and simple navigation tricky. It will

also need to be tailored to a large audience.

Tone:

Trendy, quirky, and creative.

Media:

Web, option of mobile responsive design.

Jenn Chaput Bri Drose| Fireworks Gallery | IM231 | Fall 2012


COMPETITIVE ANALYSIS

Jenn Chaput Bri Drose| Fireworks Gallery | IM231 | Fall 2012


COMPARISON CHART

Top Left

Top Right

No

Top Right

Navigation

Left

Top

Top

Top

Social Media

Yes

Yes

Yes

Yes

Social Media Location

Top

Bottom

Bottom

Bottom

Account

Top

Top Right

-

Top Right

Locations

Bottom

No

-

Top Right

Newsletter

Bottom

Bottom Right

-

Bottom Left

Contact

Bottom

Customer Service

Bottom

Help

Cart Locaiton

Top Right

Top Right

-

Top Right

Order - Ship

Bottom

Customer Service

-

Account

New

Yes

Yes

-

No

Sale

Yes

No

-

Yes

3

4

2

4

Upper Left

Upper Left

Upper Left

Upper Left

Search

Product Columns Logo

Jenn Chaput Bri Drose| Fireworks Gallery | IM231 | Fall 2012


The home page for Fuego is clean and organized with a background texture that matches the branding of the store. The colors are warm and inviting without being disracting. However, the top navigation bar is messy and detracts from the overall look. The tabs are a lost opportunity as they are simply navigational buttons and not actually tabs in the sense that they connect to the page.

The home page for Archie McPhee has a strict grid layout that is very clean. The rounded corners help reduce tension and allow movement through the grid. The front image is a gallery that allows for four different messages as well as their top categories underneath without it getting overly cluttered or messy. The top navigation has dropdowns but only on some of the categories, which is confusing. The account navigation is too close to the edge of the window.

Jenn Chaput Bri Drose| Fireworks Gallery | IM231 | Fall 2012

HOME PAGES


The shopping cart page for Fuego is easier to read than Archie McPhee’s because there is less content on the page. At the top of the page the check-out progress is stated, and there is an option to calculate what the tax fees are going to be. The option to check out as a guest or to sign in is offered from the start whereas the Fireworks website has a separate page for signing in.

The shopping cart page for Archie McPhee is cluttered and does not have very good hierarchy. Their message about the free gifts is ill-placed and highly distracting in a negative way. The design is consistent with the website’s style, very gridlike, but the hierarchy is failed because all parts are around the same size with even spacing, which makes it hard to distinguish one section from another.

Jenn Chaput Bri Drose| Fireworks Gallery | IM231 | Fall 2012

CART PAGES


MOOD BOARD

Jenn Chaput Bri Drose| Fireworks Gallery | IM231 | Fall 2012


PROCESS

Jenn Chaput Bri Drose| Fireworks Gallery | IM231 | Fall 2012


PROCESS

Jenn Chaput Bri Drose| Fireworks Gallery | IM231 | Fall 2012


OLD CATEGORIES

Jewelry

-- Dogeared -- Gem Stones -- Gold & Mixed Metals -- Holly Yashi -- Inspirational -- Mosaic -- Silver Seasons -- Sterling Silver -- Thomas Mann -- Trend & Fashion -- Victorian Inspired -- Watches

Books, Journals & Music -- Bookmarks & Magnifiers -- Cards & Enclosures -- Children’s -- Cookbooks -- Home & Garden -- Humor -- Inspirational -- Journals & Planners -- Music

Work Space & Tech Gear

-- Desk Supplies -- Office & Organization -- Tech Gear

Home & Lighting

-- Barware -- Bath Accessories -- Candles & Votives -- Clocks -- Food & Drink -- Frames & Albums -- Garden & Yard Ornaments -- Home Decor -- Jewelry Boxes & Trees -- Kitchen & Tabletop -- Nightlights & Lighting -- Pets

Men's

-- Apparel & Accessories -- Beauty & Personal Care -- Books, Journals & Music -- Everything Kids -- Handbags & Luggage -- Home & Lighting -- Jewelry -- Work Space & Tech Gear

Everything Kids

-- Apparel -- Children’s Accessories -- Furnishings -- Toys & Games

Jenn Chaput Bri Drose| Fireworks Gallery | IM231 | Fall 2012

New

-- Apparel & Accessories -- Beauty & Personal Care -- Books, Journals & Music -- Everything Kids -- Handbags & Luggage -- Holiday & Special Occasion -- Home & Lighting -- Jewelry -- Work Space & Tech Gear

Holiday & Special Occasion

-- Christmas -- Halloween -- Ornaments -- Special Occasions -- Thanksgiving & Fall Decor -- Wedding

Beauty & Personal Care -- Bath & Body -- Nail Polish & Care -- Perfumes

Clearance

-- Apparel & Accessories -- Beauty & Personal Care -- Books, Journals & Music -- Everything Kids -- Handbags & Luggage -- Holiday & Special Occasion -- Home & Lighting -- Jewelry -- Work Space & Tech Gear

Apparel & Accessories

-- Belts & Apparel -- Eyewear -- Gloves -- Hair Accessories -- Hats & Scarves -- Socks & Footwear

Gift Cards


NEW CATEGORIES

New

Seasonal

Entertainment

Home & Office

Tech

Jewelry

Fashion & Gear

Children

Sale

- Trending

- Lighting - Bath - Dining - Kitchen/food - Desk/ Office - Garden - Accessories

- Women - Men -- Shoes -- Gloves -- Hair -- Belts -- Socks -- Hats

Jenn Chaput Bri Drose| Fireworks Gallery | IM231 | Fall 2012

- Holiday

- Music - Phones/iPads/Tablets - Computer

- Apparel - Accessories - Toys & Games - Furnishings

- Toys - Games - Books - Music

- Necklaces - Earrings - Rings - Watches - Charms - Bracelets - Storage


log in/account New Search

Sale

Shop

Cart (0)

Go!

Surprise! new seasonal entertainment home & office tech jewlery fashion & gear

Featured Promo

children sale

Featured Article blurb

Blurb

about

contact

location

newsletter

privacy

my orders

FAQs

social media


log in/account New Search

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Sale

Shop

Cart (0)

Shop

Surprise! new seasonal entertainment home & office tech jewlery fashion & gear children

Browse products

sale Shop categories

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location

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Subtotal: $__

Product name Price: $__ Qty: __

new

Promo code

Product details

seasonal

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Check out

X

entertainment Product name Price: $__ Qty: __

home & office

Product details

tech

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jewlery fashion & gear

Product name Price: $__ Qty: __

children

Product details

sale

about

X

Remove from cart

contact

location

newsletter

X

privacy

Check out

my orders

FAQs

social media


log in/account NEW SEARCH

GO!

SHIPPING INFORMATION

SHOP

SALE

CART (0)

SHIPPING SPEED

SURPRISE! NAME

2-DAY

ADDRESS

STANDARD

ADDRESS

VALUE

ENTERTAINMENT

SEATTLE

EST. SHIPPING COST

HOME & OFFICE

WA

TECH

98121

JEWLERY

USA

FASHION & GEAR

PHONE #

NEW SEASONAL

CHILDREN

X

SALE CONTINUE

Jenn ChaputABOUT Bri Drose| Fireworks CONTACT Gallery | IM231 | Fall 2012 LOCATION

NEWSLETTER

PRIVACY

MY ORDERS

FAQS

SOCIAL MEDIA


log in/account NEW SEARCH

GO!

SHOP

SALE

CART (0)

BILLING INFORMATION

SURPRISE! NAME

CARD TYPE

ADDRESS

CARD NUMBER

ADDRESS

EXPIRATION

ENTERTAINMENT

SEATTLE

CVC

HOME & OFFICE

WA

TECH

98121

JEWLERY

USA

FASHION & GEAR

PHONE #

NEW SEASONAL

CHILDREN

X

SALE CONTINUE

Jenn ChaputABOUT Bri Drose| Fireworks CONTACT Gallery | IM231 | Fall 2012 LOCATION

NEWSLETTER

PRIVACY

MY ORDERS

FAQS

SOCIAL MEDIA


log in/account NEW SEARCH

GO!

SHOP

SALE

CART (0)

REVIEW

SURPRISE!

PRODUCT DETAILS REMOVE FROM CART

X

NEW PRODUCT DETAILS

SEASONAL

REMOVE FROM CART

X

ENTERTAINMENT PRODUCT DETAILS

HOME & OFFICE

REMOVE FROM CART

X

TECH

SUBTOTAL

JEWLERY

PROMOTION

FASHION & GEAR

SHIPPING TAX

CHILDREN SALE

SHIPPING

TOTAL

BILLING

PURCHASE

Jenn ChaputABOUT Bri Drose| Fireworks CONTACT Gallery | IM231 | Fall 2012 LOCATION

NEWSLETTER

PRIVACY

MY ORDERS

FAQS

SOCIAL MEDIA


log in/account

F ireworks Search

New

Shop

Sale

Cart (3)

voted #1 gift shop

Go!

Surprise me!

new seasonal entertainment home & office tech jewelry fashion & gear children sale

Featured Artist: Holly Yashi- Jewelry Designer

Join our newsletter

“

Tis the season to give giftcards Fa la la la la la la la la Gift cards are the perfect gift for everyone on your list! Values from $25-100 available. Shop now about

contact

location

newsletter

privacy

When Paul suggested we start a jewelry business I agreed. We transformed a one-car garage into our studio and started creating jewelry that was built on craft, creativity and innovation. I had no idea that decision would change the whole course of my life, and give me the opportunity to create jewelry that would inspire and excite women around the world. I am forever humbled, motivated and committed to keeping you, the collector, surprised and entertained by consistently giving you something new, something never done or worn before. Continue Reading

my orders

FAQs

social media


log in/account

F ireworks Search

Go!

New

Shop

Sale

Cart (3)

New & Trending

Surprise me!

new seasonal entertainment home & office tech jewelry fashion & gear children

Shop categories

sale Shop categories

Glass Pumpkin

Sort by

Fern & Flower Scark

Surprise me!

Chocolate Orange

Page/All

Rockin Reindeer


log in/account

F ireworks Search

Go!

New

Shop

Sale

Cart (3)

Shop entertainment

Surprise me!

new seasonal entertainment -

toys games books music

SHOP Toys

Browse products

home & office tech jewelry

Browse products

fashion & gear children

Shop categories

Sort by

Surprise me!

Page/All

sale

Bucky Balls Magnets

Guyzer & Bean Robot

Mischief Maker's

Awika! Wind-Up


Toys

home & office tech jewelryF ireworks Browse

New

products

Shop

log in/account

Sale

Cart (3)

fashion & gear

Search

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children Surprise me!

Shop categories

Sort by

Page/All

Surprise me!

sale

Bucky Balls Magnets Price: $30

Guyzer & Bean Robot Price: $16.50

Mischief Maker's Awesome Manual Price: $20

Awika! Wind-Up Price: $14.50

Talking Heads: The Best of Talking Heads Price: $26.50

Ping Pong Table Set Price: $18.50

Ultra Dance Vol. 11 Price: $28.50

Bad Cat Book Price: $9.95

Previous

about

contact

location

Next

Page 1 of 10

newsletter

privacy

my orders

FAQs

social media


log in/account

F ireworks Search

Go!

New

Shop

Sale

Cart (0) (3)

Shopping cart

Surprise me!

Subtotal: $113.50

Mix it Up Wall Clock Price: $68 Qty: 1

new

Product details

seasonal

Remove from cart

Promotion code

Go!

As guest/member X

Check out!

entertainment Mustache Adhesive Bandages

home & office

Price: $5.50 Qty: 1 Product details

tech

Remove from cart

jewelry fashion & gear

X

Furnace Starlight Price: $40 Qty: 1

children

Product details

sale

Remove from cart

X

Check out! about

contact

location

newsletter

privacy

my orders

FAQs

social media


log in/account

F ireworks Search

Go!

New

Shipping Information

Shop

Sale

Cart (0) (3)

Shipping Speed

Surprise me!

Address

2-Day Shipping Standard Shipping (3-5)

new

Bri Drose

seasonal

123 West St.

entertainment

Address Line 2

home & office

Seattle

tech

WA

jewelry

98121

fashion & gear

USA

children

123-456-7890

sale

Edit

Value Shipping (7-10) Estimated Shipping $5.95

Continue about

contact

location

newsletter

privacy

my orders

FAQs

social media


log in/account

F ireworks Search

Go!

New

Shop

Sale

Cart (0) (3)

Billing Information

Surprise me!

Payment Method new

Jenn Chaput

Visa

seasonal

123 East St.

xxxx-xxxx-xxxx-1234

Address Line 2

05

Seattle

456

entertainment home & office tech

2014

WA

jewelry

98121

fashion & gear children

USA 012-345-6789

sale

Edit

Continue about

contact

location

newsletter

privacy

my orders

FAQs

social media


log in/account

F ireworks Search

Go!

New

Sale

Cart (0) (3)

Review Subtotal: $113.50

Mix it Up Wall Clock

Surprise me!

Shop

Price: $68 Qty: 1 Promotion Applied 15% Off

new

Mustache Adhesive Bandages

Standard Shipping $5.95

Price: $5.50 Qty: 1

seasonal

Tax $8.28

entertainment

Furnace Starlight

Total: $110.70

Price: $40 Qty: 1

home & office tech jewelry fashion & gear children

Ship to

Bill to

Bri Drose 123 West St. Seattle, WA 98121

Jenn Chaput 123 East St. Seattle, WA 98121

Standard Shipping

Visa ending in 1234

sale

Purchase! about

contact

location

newsletter

privacy

my orders

FAQs

social media


F ireworks Search

Go!

Menu

Cart

F ireworks Search

Go!

Menu

Cart

Tis the season to give giftcards Fa la la la la la la la la Gift cards are the perfect gift for everyone on your list! Values from $25-100 available. Shop now

Tis the season to give giftcards Fa la la la la la la la la Gift cards are the perfect gift for everyone on your list! Values from $25-100 available. Shop now

Join our newsletter Email

Join!

Sale items

Join our newsletter Email

Join!

location

contact

my orders

FAQs

privacy


F ireworks Search

Go!

Menu

Cart

Shopping cart Mix it Up Wall Clock

F ireworks Search

Go!

Menu

Price: $68 Qty: 1 Product details Remove from cart

Cart

X

Mustache Adhesive Bandages

Shopping cart

Price: $5.50 Qty: 1 Product details

Mix it Up Wall Clock Price: $68 Qty: 1

Remove from cart

X

Product details Remove from cart

Furnace Starlight

X

Price: $40 Qty: 1 Product details

Mustache Adhesive Bandages Price: $5.50 Qty: 1

Remove from cart

X

Product details Remove from cart

X

Subtotal: $113.50

Furnace Starlight Price: $40 Qty: 1

Promotion code

Product details Remove from cart

X

Go!

As guest/member

Check out! location

contact

my orders

FAQs

privacy


log in/account

F ireworks Search

New

Shop

Sale

Cart (0)

Go!

Surprise me!

new seasonal entertainment home & office tech jewelry fashion & gear children

join our newsletter

Featured Artist: Holly Yashi- Jewelry Designer

“

Tis the season to give giftcards

sale

Fa la la la la la la la la Gift cards are the perfect gift for everyone on your list! Values from $25-100 available. Shop now

about

contact

location

newsletter

privacy

my orders

When Paul suggested we start a jewelry business I agreed. We transformed a one-car garage into our studio and started creating jewelry that was built on craft, creativity and innovation. I had no idea that decision would change the whole course of my life, and give me the opportunity to create jewelry that would inspire and excite women around the world. I am forever humbled, motivated and committed to keeping you, the collector, surprised and entertained by consistently giving you something new, something never done or worn before. Continue Reading

FAQs


log in/account

F ireworks Search

Go!

New

Shop

Sale

Shopping cart

Surprise me!

Subtotal: $113.50

Mix it Up Wall Clock Price: $68 Qty: 1

Promotion code

new

Product details

seasonal

Remove from cart

As guest/member

X

Check out!

entertainment

Mustache Adhesive Bandages Price: $5.50 Qty: 1

home & office

Product details

tech Remove from cart

X

jewelry Furnace Starlight

fashion & gear

Price: $40 Qty: 1

children

Product details

sale

Remove from cart

X

Check out!

about

Cart (0)

contact

location

newsletter

privacy

my orders

FAQs

Go!


Fireworks Gallery Website Redesign