Kelsey Kehoe-Kozak
Retail Buying
Spring 2015
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COMPANY HISTORY Ann Inc. is the parent company of Ann Taylor, LOFT, and Lou & Grey. Ann’s history dates back to 1954 when Richard Liebeskind opened the first Ann Taylor store in New Haven, Connecticut. The store featured the “Ann Taylor” which was a best-selling dress design his father gifted him for good luck. From then on Ann Taylor sought to understand and cater to her lifestyle. Always on trend, we are never trendy. We keep pace with evolving silhouettes and styles and interpret them in our our ways to best suit our customer. We offer a unique combination of fashion, work, and flattering fit. Our goal is to bring out the modern working woman’s confidence, femininity, and feeling of success. Allowing her to always put her best foot forward.
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CATEGORY § Women’s
Jackets § Fall § Average Price: $189 § Locations: Chicago § Bolingbrook § Oakbrook §
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CHICAGO 231 S. LaSalle St., Chicago, IL 60604
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STORE PROFILE § Located in the
Loop near the Metra train station
§ Caters to the
working woman
§ Not located near
many other clothing stores
§ Caters to the
working woman and the commuter
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CHICAGO CUSTOMER GENDER: Female AGE: 25-40 INCOME: $30,000 - $70,000 SOCIAL CLASS: Middle Class RACE: All HOUSEHOLD SIZE: 1-4 OCCUPATION: Creative Director, Lawyer EDUCATION: College Degree LIFESTYLE: Suburban and/or Urban, commutes for work near location, stylish and aware of trends, shops mostly for work clothes
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ORLAND PARK 14215 S. LaGrange Rd., Orland Park, IL, 60462
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STORE PROFILE § Located in Main
Place Mall Shopping Plaza
§ Francesca’s,
Charming Charlie, Black House White Market, Chico’s as well
§ Lunch spots and
coffee shops and nail salons
§ One stop shop for
a whole family’s needs
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ORLAND PARK CUSTOMER GENDER: Female AGE: 30-45 INCOME: $55,000 - $75,000 SOCIAL CLASS: Upper Middle Class RACE: Predominantly Caucasian HOUSEHOLD SIZE: 3-6 OCCUPATION: Secretary, Teacher, Mid-level EDUCATION: College Degree LIFESTYLE: Suburban, working woman, family
oriented, enjoys one-stop, convenient shopping, shops for work and play
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OAKBROOK 208 Oakbrook Center, Oakbrook, IL 60523
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STORE PROFILE § Located in
Oakbrook Mall
§ Near Brooks
Brothers, Louis Vuitton, J. Crew, Burberry, Anthropologie
§ Easily accessible
from 3 different mall entrances
§ Close to a
number of restaurants
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OAKBROOK CUSTOMER GENDER: Female AGE: 25-45 INCOME: $35,000 - $75,000 SOCIAL CLASS: Upper Middle Class RACE: All HOUSEHOLD SIZE: 2-6 OCCUPATION: Mid-level professional EDUCATION: College Degree LIFESTYLE: Suburban, values quality and name
brands, loves day long shopping outings, always wants to look her best, shops for work and play
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BUYING JUSTIFICATIONS § Based on size and wide
variety of foot traffic in Oakbrook, I will buy more styles and sizes for this location
§ Oakbrook will have the most
merchandise based on size of store and variety of customers
• Based on Loop customer,
more business wear will be bought for this location
• Based on Orland Park
customer, more casual wear will bought for this location
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6 MONTH BUYING PLAN
15 Aug Sept Oct Nov Dec Jan Total Actual Markdown 157.2 185.0 260.0 275.1 346.5 256.8 1480.6 $246.4 31.2% $76.1 $98.5 $124.2 $194.8 $204.6 $92.1 $790.3 Sales Change -‐1.7% 9.6% 12.5% 15.7% 24.6% 25.9% 11.7% 100.0% $36.9 $25.2 $19.1 $45.8 $77.1 $42.3 $246.4 Average Stock 15.0% 10.2% 7.8% 18.6% 31.3% 17.2% 100.0% 140.8 198.7 158.4 312.0 192.0 77.5 1079.4 PLN ACT $240.1 185.0 260.0 275.1 346.5 256.8 199.9 1523.3 Turnover PLN ACT 3.29 Future Sales Feb Mar April WOS/STS 77.1 97.8 91.2 PLN ACT Plan - This Year Plan Aug Sept Oct Nov Dec Jan Total Actual Markdown Beg.Month Stock $158.2 $206.0 $258.6 $405.2 $426.6 $192.7 $1,647.3 $311.6 38.2% Sales $78.3 $102.0 $128.0 $200.6 $211.2 $95.4 $815.6 Sales Change +3.2 % Sales % Total 9.6% 12.5% 15.7% 24.6% 25.9% 11.7% 100.0% Markdowns $46.7 $31.8 $24.3 $58.0 $97.5 $53.6 $311.6 Average Stock Markdown % Total 15.0% 10.2% 7.8% 18.6% 31.3% 17.2% 100.0% PLN $274.6 ACT $258.3 Purchases $172.8 $186.4 $298.9 $280.0 $74.8 $117.1 $1,130.0 End Month Stock $206.0 $258.6 $405.2 $426.6 $192.7 $160.8 $1,649.9 Turnover PLN 2.97 ACT 3.16 Future Sales Feb Mar April WOS/STS 79.6 100.9 94.1 PLN 2.02:1 ACT 1.90:1 Mark-‐Up 62.1% Avg. Monthly Sales $ Ann Taylor 135.9 Chicago, Orland Park, Oakbrook Average Price $189 Actual - Last Year Plan Beg.Month Stock Sales Sales % Total Markdowns Markdown % Total Purchases End Month Stock