7 Essential SEO Practices for Website Development 1. 2. 3. 4. 5. 6. 7.
Keyword Selection Meta Tags Web Content Creating Inbound Links With Off-Site SEO Google Analytics and Google Webmaster tools XML Sitemaps 301 Redirects
Keyword Selection Select keywords with the following criteria are 1. Relevancy to Target Market 2. High traffic Volumes 3. Good competition
Meta Tags 1. Use one keyword cluster for each page and tailor the content for that keyword. 2. Use keywords in Title and Description tags. 3. Use keywords in headlines and sub-headlines where possible. 4. Keywords in body content in a natural way. 5. Insert keywords in image file names and ALT tags. 6. If possible, use the keyword in the URL address of the page.
Web Content 1. Content explaining Products and Services. 2. FAQs are always useful as most prospects would have some unanswered questions in their mind. 3. Whitepapers can be useful for most technical companies. It can also act as a terrific lead magnet. 4. Blog –supplements web content and also acts as a social media hub. 5. Videos – could cover tutorials, demos, case studies, testimonials and other stuff.
Creating Inbound Links With Off-Site SEO 1. 2. 3. 4. 5. 6.
Create and post high-quality articles on e-zine sites with anchored keywords that link back to the website. Submit guest posts to related blogs. Repurpose content and syndicate over multiple channels – for example a blog can be converted to slides, videos, pdfs and audio. Contribute in relevant forums, blogs, Q&As and groups. Write articles and post these on Web 2.0 properties such as Squidoo and Hubpages. Remember add value using your content.
Google Analytics & Webmaster tools 1. Google Analytics helps to track everything from visitors to sales. 2. SEO campaigns can be measured for the extra revenue it generates for ecommerce and sales for businesses. 3. Google Analytics should be inserted into the website and goals should be set prior to SEO efforts. 4. Google Webmaster is another free tool that provides and analytics to help improve your site’s performance in Google search.
XML Sitemaps 1. A map of the structure of a website. An XML sitemap file (.xml). 2. It is an important component to improve indexing of the internal pages of the website. 3. An online sitemap generator can be used to create an XML sitemap file. 4. XML sitemaps should be submitted to Google Webmaster Tools.
301 Redirects 1. 301 redirect is basically a line of code inserted into the meta data of the URL address. 2. Use permanent 301 redirect to ensure that search engines re-index the page data when the page is moved. 3. 301 is absolutely essential in safeguarding traffic when a domain or URL structure is changed. 4. Every re-design or re-development project should factor in 301 redirection before commencement.
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