Page 1

CONTENTS sS1 Introduction 8 Mission Statement:

TV Guide: Entertainment for the TV Lover 11 Blueprint: Joining the Entertainment Bandwagon 15 Context: TV Guide Lingo 19 Editorial: Where Watching TV is Your Job 20 Advertising: From Serving a Diverse Group of Readers to One Demographic 22 Visual:

More than a Magazine - It’s A Brand 30 Conclusion The end of TV Guide?

1

History: This Isn’t Your Grandparents’ TV Guide The History of the Magazine - How the magazine has changed over the past 56 years.

in a Logo? 24 What’s A look at how the TV Guide logo has changed over the years.

Contents  

TV Guide Magazine Research paper Table of Contents Part of final project for Mag 205 spring 2009

Read more
Read more
Similar to
Popular now
Just for you