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CONTENTS sS1 Introduction 8 Mission Statement:

TV Guide: Entertainment for the TV Lover 11 Blueprint: Joining the Entertainment Bandwagon 15 Context: TV Guide Lingo 19 Editorial: Where Watching TV is Your Job 20 Advertising: From Serving a Diverse Group of Readers to One Demographic 22 Visual:

More than a Magazine - It’s A Brand 30 Conclusion The end of TV Guide?

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History: This Isn’t Your Grandparents’ TV Guide The History of the Magazine - How the magazine has changed over the past 56 years.

in a Logo? 24 What’s A look at how the TV Guide logo has changed over the years.


Contents