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Moe 1886 Vodka Designer: Jan Tomson /

Moe 1886 Vodka is produced in the Moe Fine Spirit Distillery at Moe village. Moe 1886 is mostly handmade and the only single-source vodka distillery in Estonia that produces its own spirit. The Moe 1886 name and design reflect the place and the year when Estonian pharmacist Jakob Kurberg founded the Moe Fine Spirit Distillery. The packaging is clean and informative – excluding ornament and other graphic elements. All bottles are hand-stamped with half presented in gift/wrapping paper. Producer: Jan Tomson / Year of design: 2012–2013 / Year of production: 2013 / Materials: glass, paper / Techniques: offset print, hand-stamping / Photographer: Margus Johanson

Jan Tomson was born in 1983 in Tallinn, Estonia. He is a graphic designer working mostly in the field of visual identity in the cultural, commercial and public sector. His work includes identities, printed matter, books, packaging, signage, illustrations and environmental graphics for numerous museums and exhibitions, music festivals and theatres, shops, restaurants and cafeterias, and other corporate clients and institutions. Tomson also collaborates with architects, artists and musicians from Estonia and abroad – creating set designs for operas or album covers for bands. His work also includes longterm collaboration with the Tallinn City Tourist Office & Convention Bureau and the Parliament of Estonia. Questioning the essence, and formal and material qualities of commercial graphics, Tomson works as an artist and has exhibited his work in Estonia and abroad and has released art books through Estonian art publishers Lugemik. He teaches at the Gerrit Rietveld Academie (Amsterdam) and the Estonian Art Academy (Tallinn).

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