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motivation can be to project the names of the participants next to the other images, so they will have something to show for their time and effort. This ‘in cooperation with’ image can also show the audience that this was truly a collaboration with locals, which might motivate them to later on participate in the feedback questionnaire.
ANALYSIS AND VISUALIZATION
When analyzing the results of the workshops, the aim is to discover the greatest parallels between the different ages and gender groups. Then visual style can be decided upon, and it can be determined which new components (stores, restaurants, theaters, etc.) are most desired to be included. From the last exercise on semiotics, two things should be studied. First, all the symbols that are linked to boredom and insecurity should be banned. Second, the greatest common divisors from the positive emotions should be incorporated in the visual product, and especially those for calmness and welcoming should be used very prominent. This because the analysis of West Station in chapter three showed that ‘calmness’ is a very important quality to the local community and because ‘welcoming’ is a very important characteristic of the desired identity. This section will be further elaborated and presented with the visual product at the oral examination in January 2014.
important part of the method, some examples of how the questionnaire could be constructed, analyzed and distributed are proposed in appendix III. The ultimate goal is to arrive at a scenario in which the result from the feedback questionnaire shows that a majority of residents agree with the project imagery. If this has been achieved, it will be time to think of a strategy to translate the visualized desired identity into a long-term social reality.
FEEDBACK
The goal of the feedback system is to ensure that the projected imagery resonates with the majority of the area’s inhabitants. It is therefore important to get opinions from as many inhabitants as possible. This implicates that the gathered data has to be quantitative in order to be workable. Having a questionnaire with closed questions seems appropriate for this reason, but there are many ways to compose and organize such a thing. Creating a validated questionnaire for use in the feedback loop is out of scope for this report. However, as the feedback loop is an
CREATING URBAN IDENTITY: A GUIDE TO A VISUAL PLATFORM ENABLING CITIZEN PARTICIPATION IN URBAN DEVELOPMENT