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OSScamp Pantnagar February 2009 Sponsorship Guide

Welcome to OSScamps: a series of community driven unconferences specifically targeted at the promotion of FOSS implementation and development in India. We are a community of over 300+ geeks and geeks-to-be, pan-India, who come together every few months in a camp to share their experiences, best practices, and wisdom on FOSS all across the nation. Organized on the lines of Bar Camps, OSScamps is a series of intense communitydriven unconferences specifically targeted at the promotion of FOSS implementation and development in India. OSScamps serves as a gangplank for tech professionals, geeks and geeks-to-be to discuss and share their knowledge through demos, presentations and interactions among the campers. These camps are an endeavor to gather and collaborate on open source technologies and tools. With the help of this guide, we will try to rid you of your hard-earned money and perhaps earn you some blessings of the pizza-craving community (and if you are lucky, some positive karma bytes). The objective of this guide is to make you aware of the ways you can sponsor the unconference and the possible benefits for your organisation. OSScamp Pantnagar Sponsorship Guide: Last updated 14 December 2008


WHAT ARE OSSCAMPS OSScamp is not just a thriving, young and vibrant community of open source enthusiasts in India, It is also the largest unconference on open source in India. Wikipedia: "Unconferences are a facilitated, participant-driven discussion centered around a theme or purpose. The term "unconference" has been applied, or selfapplied, to a wide range of gatherings that try to avoid one or more aspects of a conventional conference, such as high fees and sponsored presentations". The OSScamp community revolves around such unconferences that we love to call as camps. These camps are fun technology events – unconferences that do not recognize any rules, formality and limitations. OSScamps are a collective of technology enthusiasts (geeks and geeks-to-be) under a single roof: there is no set schedule for the day, there is no definite plan of events; everything is defined by the participants on the spot, at run-time. And they are free-for-all events [pay attention, sponsors!]. At the Camp, we love to cross-talk, huddle together, raise some noise, celebrate technology, discuss stuff, and what not! We are a year old, learning to walk, baby speaking on loud, and with a cape tied on our backs, we dream of soaring high in the sky.

OSScamp Pantnagar Sponsorship Guide: Last updated 14 December 2008


OSSCAMP PANTNAGAR FEBRUARY 2009 Initiated at OSScamp Delhi September 2008, OSScamp Pantnagar febraury 2009 is the latest unconference in the OSScamp series. The schedule for the camp is as follows: OSScamp Pantnagar February 2009 Begins 9am on Jan 31, ends 7pm on Feb 1 [No scheduling in between] Venue: Dept of Computer Engineering College of Technology GB Pant University of Agriculture & Technology Pantnagar, Uttarakhand Around 300+ campers are expected to participate at the camp from various wakes of technology for 48 non-stop hours of FOSS! Past Camps: we run out of space when we talk about all the fun we have had with the past camps, why don't you just check out: http://osscamp.in/introduction/history

WHY SPONSOR

The first question to be answered is why should you be interested in sponsoring OSScamps. Now that's a question, isn't it? Seriously, we could give you one hundred and one justifications, explaining how sponsoring OSScamp is going to earn you the blessings of all the pizza-craving campers and lots of positive karma bytes, but we'd just stop with hinting at you how good it will be for a business to target a niche collective of developers and users of technology and softwares that these very businesses are developing or providing. To add to that a major chunk of participants at OSScamps is from the student community - young blood, fresh ideas - if you know what that means ;) All in all, we will only claim that OSScamps draw together the best minds aligned with FOSS (and FOSS alone) and how that can benefit a sponsoring company (you ask?) use your imagination please. DEMOGRAPHICS Around 300+ campers are expected to participate at the camp. We are expecting: People from Pantnagar People from Rest of India

200 100

The participants would be from varied technology domains, students, teachers, developers, users, etc. Our rough estimate of the same is: Students Teachers Developers Users

150 50 100 All of them ;)

BENEFITS Sponsorships at OSScamps are a no-frills affair. We prefer that sponsors help us in kind rather than cash. What we mean is: Arrange-don't-pay instead of pay-and-forget. That saves us a lot of trouble and helps us focus on organizing a quality camp. If you would like to help sponsor the event, this may be the right opportunity for brand building, interacting with niche collectives, demo out your FOSS projects, amongst OSScamp Pantnagar Sponsorship Guide: Last updated 14 December 2008


others. Honestly, at OSScamps if you didnt find anything useful, its your fault! So use your imagination. PAST SPONSORS Throughout the past two years, the event has always earned the trust of organisations across the nation. Our past sponsors include: OSSCube Solutions, Directi, Linux For You, Cybermedia India, Routeguru, ZyXEL, and Impetus Technologies. A large number of institutions have always taken a great interest in promoting us, including: Technology Development Board (GoI), TCS, IBM, Sun, MySQL, Drupal, Joomla, Open Source Initiative, LinuxAudio.org, UNDP's IOSN, ITVidya, amongst many others.

OSScamp Pantnagar Sponsorship Guide: Last updated 14 December 2008


PACKAGES At OSScamps, we have a serious no-frills policy; we focus on creating a quality event and do not even consider any glamorous or fancy stuff. Sponsorship, thus, for us is a need-based, minimal-costing concept. The same is reflected in our 7 sponsorship packages. Note: The camp guide document will be distributed electronically to all registered campers and in print to all actual participants ● At OSScamps we do not tolerate any recruitment-related or poaching practices, sponsors should refrain from them ●

Venue Sponsor The concept of a Venue Sponsor is to provide for the venue of the camp, any necessary conveyances to participants, provide for any stay arrangements, and necessary infrastructure at the camp. We prefer, however, that you simply provide

us all the infrastructure and make the necessary arrangements instead of paying us the sponsorship fee. Cost of Sponsoring: INR 25,000 Possible Exposure: ● Prominent inclusion of sponsor logo in all camp communications ● Prominent logo display at the online event page ● One 1mx2m banner display, provided by the sponsor ● One 2mx1m banner display, provided by the sponsor ● 100 word description included in camp guide document Food Sponsor The concept of a Food Sponsor is to provide for the food and snacks for the participants throughout the camp. it would be appreciated (and preferred) that the sponsor arrange the food logistics instead of paying the sponsorship fees.

Cost of Sponsoring: INR 25,000 Possible Exposure: ● Prominent inclusion of sponsor logo in all camp communications ● Prominent logo display at the online event page ● One 1mx2m banner display, provided by the sponsor ● One 2mx1m banner display, provided by the sponsor ●

100 word description included in camp guide document

Kit Sponsor The concept of a Kit Sponsor is to provide for the OSScamp Kit. The kit usually contains: A Notepad, A pen, A Bag (to hold the kit), some FOSS Media, and some Goodies. We prefer that the sponsor prepares and sends the kit to the organisers instead of simply paying for it. This would include everything from designing of the kit to the actual delivery of the kit. Cost of Sponsoring: INR 20,000 Possible Exposure: ● Sponsor Logo on every kit item, provided the OSScamp logo is also included in at least similar prominence ● Inclusion of sponsor logo in all camp communications OSScamp Pantnagar Sponsorship Guide: Last updated 14 December 2008


● ● ●

Logo display at the online event page Single 1mx2m banner display, provided by the sponsor 50 word description included in camp guide document

Media Sponsor The concept of a media Sponsor is to provide for all print jobs necessary for the camp. The list generally includes printing of camp banners, posters, registeration cards, stickers and stuff. It should be noted that the camp banners are different from the sponsor banners (which are provided by the sponsoring companies themselves). We prefer that the sponsor prints and sends the media to the organisers instead of simply paying for it. Cost of Sponsoring: INR 15,000 Possible Exposure: ● Sponsor Logo on media items, provided the OSScamp logo is also included in at least similar prominence ● Inclusion of sponsor logo in all camp communications ● Logo display at the online event page ● Single 1mx2m banner display, provided by the sponsor ● 50 word description included in camp guide document Campwear Sponsor The concept of a Campwear Sponsor is to provide for the event specific campwear, which could be anything wearable thats distributed to participants. it generally is a camp t-shirt. Campwear is the only glowy stuff we do but it looks cool too. We prefer

that the sponsor prepares and sends the campwear to the organisers instead of simply paying for it. That would include everything from designing of the campwear to the actual delivery of it at the campsite. Cost of Sponsoring: INR 30,000 Possible Exposure: ● Sponsor Logo on the campwear, provided the OSScamp logo is also included in at least similar prominence ● Inclusion of sponsor logo in all camp communications ● Logo display at the online event page ● Single 1mx2m banner display, provided by the sponsor ● 50 word description included in camp guide document Freedom Sponsor The Freedom Sponsor is a conceptual sponsorship package where the sponsoring organisation makes an express statement (by the very act of sponsoring) that they are an active promoter of Free and Open Source Software. The money is used by the event as a creative license to do things unique and innovative around FOSS and can be negotiated with the sponsor. Cost of Sponsoring: Starting at INR 50,000 Possible Exposure: ● Activities sponsored by the Freedom Sponsor will bear the custom branding of the Freedom Sponsor ● Inclusion of sponsor logo in all camp communications ● Logo display at the online event page ● One 1mx2m banner display, provided by the sponsor ● One 2mx1m banner display, provided by the sponsor ● One dedicated page for the sponsor in camp guide document OSScamp Pantnagar Sponsorship Guide: Last updated 14 December 2008


Sponsor can distribute custom-branded goodies

Custom Sponsorship We know it is not possible to meet all requirements and expectations through a set of pre-designed packages. That is why, we always have the doors open to interesting proposals for a custom sponsorship. If you want to sponsor us but didn't like the offered packages, don't be shy: come to us with a custom sponsorship offer and we will work it out. Cost of Sponsoring: Will be negotiated Possible Exposure: Will be negotiated Media Partners We love to be talked about, and we love the attention shown to us. This is what our media partners actually do, and honestly we are never satisfied with how many media partners we have - the more, the merrier. Media Partners talk about us in various media, publish pictures and videos, connect with a huge readership (than possible participants) and liberate them. After all, we only make the red pill, it is the media partners that show you how deep the rabbit hole goes. Interested? There is no cost for being a media partner. All you have to do is sing our song. Possible Exposure: ● Mention in all event related communications ● 50 word description will be included in the camp guide document. PAYMENT OPTIONS We prefer all payments in Indian Rupees. For making payments, please send us a Cheque/Demand Draft payable to the account of “OSScamps” and mail it to: Kinshuk Sunil Community Manager OSSCube Solutions B49, Sector 63 Near Fortis Hospital Noida - 201301 Uttar Pradesh

OSScamp Pantnagar Sponsorship Guide: Last updated 14 December 2008


CONTACT US For any further details about the camp or the sponsorships, contact: Kinshuk Sunil

kinshuk@osscamp.in +91 9910024895

Sumit Sati

sumit@osscamp.in +91 9456310255

Details about OSScamps: http://osscamp.in/introduction Sponsorship details: http://osscamp.in/sponsor Visit us at: http://osscamp.in

OSScamp Pantnagar Sponsorship Guide: Last updated 14 December 2008


OSScamp Pantnagar February 2009