3 minute read

marketing & communications

Next Article
schedule of events

schedule of events

NEHA BATAVIA AGRAWAL ’02

Director of Enrollment Marketing & Communication, Rice University

n.batavia@gmail.com

BA, Economics, Northwestern University

MBA, Northwestern University

Prior Employers: Kantar Retail PepsiCo - Frito Lay

“I market the Rice undergraduate experience to prospective students, parents, and high school counselors. My job is focused on developing the strategic marketing vision to achieve enrollment goals at the University. This includes developing our brand identity, overseeing production of all marketing material (print, social, web, etc.), and determining methods to enhance the communication for the enrollment division. On a daily basis I work in close collaboration with the VP of Enrollment, the Director of Admissions, the Director of Financial Aid, and Public Affairs.”

KATE BENTSEN ’13

Business Marketing Associate – North America, Spotify

kate.c.bentsen@gmail.com

BS, Human & Organizational Development, Vanderbilt University

Prior Employers: Columbia Records Universal Music Peer Music Publishing

“I support all of the marketing efforts that demonstrate our value for advertisers on the Free Tier of Spotify. This ranges from developing our end of year Wrapped campaign, localizing content for global rollouts, designing our merchandise, and managing social media campaigns to much larger, global activations. My favorite projects to work on are our live events and concerts, specifically Spotify Beach at the Cannes Lions Media Festival in France each summer or Spotify Supper at CES in Vegas. When I am not traveling for work, I am producing my own music that you can find on all streaming platforms.”

KATHERINE CUNNINGHAM ‘09

Client Relations Director, Fountain Forward

ksc1776@gmail.com

BA, Psychology, Bryn Mawr College

Prior Employer: Alley Theatre

“I am the bridge between Fountain Forward’s sales department and account management. I am in charge of onboarding new clients and getting them set up for success. Additionally, I check-in with all of our current clients to make sure they are satisfied with Fountain Forward’s services. Finally, I help facilitate training and onboarding for new account managers.”

DAVID FOSSAS ’00

Chief Marketing Officer, Restore Hyper Wellness

dfossas@gmail.com

BS, Communications - Television, Radio, Film, Syracuse University

MBA, University of Texas

Prior Employers: WP Engine Real Chemistry Big Fuel Communications Intrepid Pictures WME Entertainment International Creative Management

“As a CMO, I’m responsible for growing the business’ revenue, for building a brand that is relevant and will stand the test of time, and for leading my team of marketers. My days are spent identifying opportunities to grow awareness and interest for our brand, improve how we engage audiences, educate them about our services, and help them understand what services they should be doing to reach their health and wellness goals. I love my role because I play in a lot of sandboxes from data analysis and strategy to user experience and design to creative communications. And, you can measure and feel the impact on the business.”

ELIZABETH ROBINSON KENDRICK ’07

Manager, Consultant, EPAM Owner, Ann + Reeves Kids

erkend1088@gmail.com

BA, Economics (Marketing & Corporate Strategy minors), Vanderbilt University

Prior Employers: Slalom Consulting PwC LLP MMI Agency KPMG

“As a full-time consultant, I help my clients better understand their employees and customers with everything from communications and training to team building and customer experience work. As a small business owner, I operate and manage all functions of my business – designing clothes, working with vendors and manufacturers, finances, website, marketing, social media, customer service, shipping, etc. I’ve learned a lot about how to focus my priorities to make sure everything gets done in a day!”

CLEMMIE PIERCE MARTIN ‘12

Director of Strategic Partnership & Projects, Goodfair

Clempierce@mac.com

BA, Plan II; BS, Corporate Communications, University of Texas

Prior Employer: Teach for America

“I work in a highly cross-functional role, managing both external strategic partnership and internal projects for Goodfair. I sit on the Leadership team and work across our Marketing, Merchandising, Customer Experience, and Warehouse and Fulfillment Ops teams to align objectives and execute on initiatives that advance the company’s mission and vision. Most of my days are spent working with partners (like Nordstrom and Oatly) to advance their sustainability goals, developing and deploying educational materials on sustainability and the textile industry to our customers, and working across teams to optimize our internal process efficiencies.”

This article is from: