marketing & communications
NEHA BATAVIA AGRAWAL ’02 Director of Enrollment Marketing & Communication, Rice University n.batavia@gmail.com BA, Economics, Northwestern University MBA, Northwestern University Prior Employers: Kantar Retail PepsiCo - Frito Lay “I market the Rice undergraduate experience to prospective students, parents, and high school counselors. My job is focused on developing the strategic marketing vision to achieve enrollment goals at the University. This includes developing our brand identity, overseeing production of all marketing material (print, social, web, etc.), and determining methods to enhance the communication for the enrollment division. On a daily basis I work in close collaboration with the VP of Enrollment, the Director of Admissions, the Director of Financial Aid, and Public Affairs.”
25 | alumni leadership day
KATE BENTSEN ’13 Business Marketing Associate – North America, Spotify kate.c.bentsen@gmail.com BS, Human & Organizational Development, Vanderbilt University Prior Employers: Columbia Records Universal Music Peer Music Publishing “I support all of the marketing efforts that demonstrate our value for advertisers on the Free Tier of Spotify. This ranges from developing our end of year Wrapped campaign, localizing content for global rollouts, designing our merchandise, and managing social media campaigns to much larger, global activations. My favorite projects to work on are our live events and concerts, specifically Spotify Beach at the Cannes Lions Media Festival in France each summer or Spotify Supper at CES in Vegas. When I am not traveling for work, I am producing my own music that you can find on all streaming platforms.”
