The 2012/13 UK Digital Out of Home Handbook

Page 158

05 Airport | JCDecaux Airport London Luton Airport Digital Formats

DP

Digital Airport Panels and Media Wall at London Luton Airport JCDecaux Airport

Kinetic view London Luton airport is the UK’s fifth largest passenger airport, reaching both leisure and business travellers. JCDecaux’s DAPs reach all departing passengers, with frequency throughout their journey. Sites are located across the whole airport, at check-in, in walkways, departure lounges and on the main escalator to passport control. Available separately, the Digital Media Wall at London Luton airport dominates the main corridor to check-in. Advertisers receive dual display on either side of the airport flight information.

Media

Editorial 10 sec (DAP) Editorial London Luton 1 x 10s

Audience Airport travellers Avg. exposure 15s (both media) No. locations:

Ads 4x 10s

Loop 50 seconds

Standard campaign 1 x 10s per 50 second loop

DAPs 76

Notes

Media Wall 2

Each advertiser can choose the loop length, but will receive 12m in 1hr total.

Standard campaign cost (2 weeks): DAPs £6,000

Editorial 10 sec (Media Wall)

Media Wall £2,500

Editorial London Luton1 x 10s

Gross 2 week audience

Ads 3 x 10s

DAPs 169,000 Media Wall 169,000 Estimated net audience n/a Buying flexibility On request Expansion Plans None scehduled

Loop 40 seconds

Standard campaign 1 x 10s per 40 second loop

Notes Each advertiser can choose the loop length, but will receive 15m in 1hr total.

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7544 4600 158


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