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In this issue: Where beauty means business, 30th Sept – 1st Oct, The RDS, Dublin



Volume 3 Issue 5 September/October 2012 €5.20/£4.45



If it looks natural ...then it is


AT al B


E fe E S Pro

D ho N A ty S T S eau







Antioxidant Power Anti Inflammatory Cruelty Free

Trial Package €150 Pressed Base x 1 Liquid Foundation x 1 Face Primer x 1 Hydration Mist x 1 Blush x 1 Liquid Lips x 1 Lip Pencil x 1 Lipstick x 1 Lip Gloss x 1 Eye Shadow Trio x 1 Lid Primer x 1 Volumising Mascara x 1 Brow Gel x 1 Ultra Brush x 1 Liquid Foundation Brush x 1 Eye Base Brush x 1 Eye Pencil x 1

No Perfume No Alcohol

Trial Package €199 - Skincare & Makeup -

Pressed Base x 1 Liquid Foundation x 1 Face Primer x 1 Hydration Mist x 1 Blush x 1 Liquid Lips x 1 Lip Pencil x 1 Lipstick x 1 Lip Gloss x 1 Eye Shadow Trio x 1 Lid Primer x 1 Volumising Mascara x 1 Brow Gel x 1 Eye Pencil x 1 Brush Roll x 1 Conditioning Milk Cleanser x 1 Conditioning Tonic x 1 Pumpkin Enzyme Scrub x 1 Brightening Serum x 1 Restorative Mask x 1 Eye Restor x 1 Conditioning Restorative Cream x 1



ENOUGH FOR MORE THAN 20 FACIALS Terms & conditions apply

Beauty Professional

The team Managing Director: Chris Dunican Editor: Lucy Earley


Sub Editor: Natalie Burke Advertising: Catherine Dunne Administration & Accounts Memberships:


Design: Minx Design

Editor’s Note

Print: SPS, Wicklow, Ireland Published by: Exigo Media & Events Ltd. Unit 7B, Greenhills Business Park, Greenhills Road Dublin 24. Tel: 01 4626429


100% irish

Dear All,

2 nd Birthday to us

Welcome to our September/October issue. We are celebrating our second year of Beauty Professional Ireland magazine this October. So from all the BPI team a big THANK YOU for being loyal readers and faithful supporters of our magazine! We are really excited about the upcoming Professional Beauty trade show which is happening on the 30th of September and the 1st of October. It‘s going to be a fantastic event for all of us. I recommend that you attend the show as it promises to showcase some of the leading skincare, nails, tanning and accessory brands for your business.  We are particularly excited about our Irish Warpaint Demos that are happening on the main stage area. Irish Warpaint is always a matter of aesthetic pride for the writers and designers of BPI and it genuinely makes us happy to be able to promote new Irish based Make-up Artists.  At the show this year we are showcasing three pro MUA‘s Ken Boylan, Shima Mistry and Raquel Guirro who will be demonstrating their make-up and bodypainting prowess. So check out www. for more information on the timetable of these demonstrations.

To go straight to just use your smartphone on this QR code Beauty Professional Magazine recommends “Scan” from QR Code City which is available to download for free from your Market or App Store!

Follow us on

To show our continued support to the nail and make-up sectors we are sponsoring the Nail and Make-Up competitions at this years event and we can‘t wait to see the artistic leaps and bounds that always seem to get more advanced every year! We wish all competitors the best of luck over the two days of competitions. This issue we look in-depth at new treatments for wrinkles, excellent new waxes and fabulous nail powders available to the market. We check out why product awards are so important for the beauty sector and we talk to Claire Kenny of Sunaura distribution about their expanding business. We also look at the best practice of tanning with TanOrganic and we interview a very interesting masseuse!  Want to know more? Read on and enjoy this issue!

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Whilst every effort has been made to make the information contained herein as comprehensive and accurate as is possible, the publishers accept no responsibility for additions, omission or errors. No part of this publication can be copied or reproduced without the publisher’s consent in writing.

We hope to see you all at the show stand B41.

Love, Lucy

2•••••Beauty Professional Ireland

Columnists Anne McDevitt is a Master Facialist & Skin Care expert with over 30 years experience in the medical Aesthetic field. She originally trained in London and has completed post graduate diplomas internationally. Judith Cooper is an experienced Nutritionist who graduated at the top of her course. She has held regular lectures in the Arts Council and writes for “Oh Baby” Parenting Magazine.


The Beauty Stig ... wouldn‘t you like to know! An impassioned word of wisdom in our salon wise section

John Donnelly is Managing Director of SALONGENIUS (IRL) LTD which he set up with his wife Amanda nine years ago. John has accumulated a vast knowledge of the pros and cons of computerising Salons and over the coming year, he will share this experience with the readers of Beauty Professional Ireland.


on the cover

We are Ireland’s specialists in providing insurance for the professional beauty industry and professional hair industry for over 19 years and have an exclusive insurance policy designed for salons and therapists which can give you: Very Competitive Terms Widest Available Cover Beauty and Hair Treatment Risk can be included Cover for sun-bed use available Fast and efficient claims handling service Full range of financial services Premium can be spread over 8 months Personal and prompt service Cover for nail technicians, mobile therapists and make-up artists.  Visit us at  Best home and car insurance rates         

For a competitive quote call us today! Come see us at stand F47 At Professional Beauty Dublin

The Salon Insurance Specialist GUNN ROBINSON O’HIGGINS LTD INSURANCE BROKERS 19 Priory House, Priory Hall, Stillorgan, Co. Dublin Phone: 01 283 5252 Fax: 01 283 5251 GUNN ROBINSON O’HIGGINS LTD. IS REGULATED BY THE CENTRAL BANK OF IRELAND SCHEME UNDERWRITTEN BY RSA Group, Dublin.

Beauty Professional

contents 6 Newsworthy All the latest industry news

58 Autumn Fairy Step-by-step

16 BPI Voices An interesting massage



62 Expose Awards and you

Ogra Skincare Special 

Rouge Salon Review By our salon spy

22 Irish Skincare Youthful Radiance

64 Retail Focus All the latest in focus

26 Consultation Feature Anne McDevitt on ingredients


Nutrition zest4life for weight loss

30 Tanning Go for Golden 


Stig Giving out again

35 Professional Beauty Show Preview of what promises to be a fabulous show

68 Education and Training Courses available now


TanOrganic The trilogy of a perfect tan

42 In Company with Claire Kenny of Sunaura 44 In the Salon All the best salon products 46 Irish Warpaint Professional Beauty demo preview 48

Irish Warpaint Products The latest for Autumn


IT Crowd Client data management


Product Focus Nimue under the spotlight

56 Nail Products Nail Lust Haves

4•••••Beauty Professional Ireland

Beauty Professional

Now available at

French Cosmetics Distributors For more Information call 046 9481091 or email

Beauty ••••• 5 Come see us at stand D6 At Professional Beauty Dublin Professional Ireland

News Worthy

News Worthy Waxperts Wax continue to grow

as a brand leader. n’t  a Salons nationwide are making the switch to Waxperts and both therapists and clients Scy Hairy My! are loving the wax and the brand. ok yr WaxpĘŚ Wax today! ™

™ #waxperts

‘Waxperts’, ‘Waxpert’ and ‘Waxperts Academy’ are Trademarks since 2008 & onwards.

Waxperts Wax is a strong brand to work with to increase your waxing clientele and revenue. Along with top quality products and a formulation 100% unique to Waxperts, education is at the heart of their brand. Their ‚Below the Belt‘ training, â‚Ź120, books out each week. It covers hot wax tuition on all bikini waxes, basic to brazilian. Perfect for both beginners to specialised waxing or those looking to brush up on their skills. ’I have found Waxperts Wax a delight to work with since I got it into the Salon! Clients no longer fear the dreaded monthly waxing appointments! It‘s a Godsend.’’ Helen Rice-Owner, Pearl Hair and Beauty, Westport. County Mayo. Full support and point of sale merchandising is available to then stockist. In fact, Waxperts Wax has a dedicated marketing manager who can visit and advise salons on what signage and POS will work best for them. Salons can incorporate their own logo into bespoke merchandising to bring their salons waxing treatments to the next level. They are launching to the UK market at Olympia Beauty, September 23rd – 24th stand F120. They will be both exhibiting and speaking at this years Professional Beauty in the RDS stand C64. 01-2140757 follow them on facebook and twitter. 1 Waxperts Wax halloween promotional poster for stockists.

Fuchsia are among Finalists in Retail Excellence Awards

Thalgo Ambassadors Travel to HQ Thalgo Ireland ambassadors recently jetted off to the South of France to train in Thalgo HQ with international Trainer Joanne Mazzitelli. The ladies also got a guided tour of the laboratory where they watched their products being trialed and tested. Following the success of the award winning “Best Anti Ageing Skin Care Range� Thalgo have expanded their eye range and their clients got a sneak peak of the upcoming “Eye Bar� which Thalgo Ireland are very excited to launch at the forthcoming Professional beauty Show. It wasn’t all work and no play however. On Thursday, they had a well deserved day off and visited Monte Carlo where they all enjoyed a gala dinner with Patricia Nugent, Trainer

6•••••Beauty Professional Ireland

Retail Excellence Ireland (REI), Ireland’s largest retail industry body, has just announced the finalists for REI National Store of the Year 2012. Thirty finalists, including Fuschia Make-Up in Drogheda, will have to wait until Saturday 3rd November 2012 to find out who will be awarded the REI National Store of the Year 2012. The National Store of the Year 2012 is part of the REI Awards which were established in 1997 to promote best practice standards in the Irish retail industry. As part of the selection process, all store entrants were visited by a Mystery Shopper, with those exceeding demanding service and standards criteria making it to the Top100 Stores. Gillian Moore Brady, owner of Fuschia Makeup says “We are absolutely thrilled with this achievement. We are delighted that our store is up there with the best in the country and we really hope to win the overall prize. However, none of this could ever have happened without the massive following that we have. As always, we are so grateful to all of our customers who continue to shop with us, day in, day out! Without you we wouldn‘t be here.� Gillian added,“We are also so proud of Leona Wogan (Store Manager/New Development) who is up for Manager of the Year. This is an amazing achievement and we sincerely wish her all the best. Let’s hope she comes home with the prize (no pressure!)�

Profound Skin Care

Éminence Organic Skin Care

Consultation is of key importance for a cosmeceutical skin care brand and choosing Profound can bring your business to new heights. By offering cosmeceutical solutions for over 30 different skin conditions your business will experience a high level of customer satisfaction.

The results oriented brand of choice for discerning Skin Care Professionals, Beauty Salons, Day Spa’s, Destination Spas & Medical Spas. Éminence Organic Skin Care offers a broad range of face and body care for a wide variety of applications and skin types that can be tailored to suit your business.

Tried and tested, Profound Skin Care delivers results that are guaranteed to add to the confidence of trained therapists. High levels of active ingredients including AHA’S, BHA’s, enzymes, Vitamins, herbs and peptides offer dramatic results. Skin Peels developed by Dr. N.J. Daniello, powerful prescriptive facial protocols and affordable Microdermabrasion for all skin types from acne to ageing and much more.

Your clients will immediately see and feel the difference from highly concentrated formulas; vitamins, anti-oxidants, and natures most potent firming and exfoliating actives all derived from the highest concentration of natural & organically grown herbs, fruits and vegetables, hand-selected to guarantee the highest quality.

Experience the best possible results

Skin regeneration is stimulated and the natural healing power of skin is awakened. Time proven products & treatments will help your clients achieve and maintain their best skin condition in just 3 easy steps. Your business can now offer skin smoothing, pore reducing ingredients that can retexturise your client’s skin within 21days!

Extensive research has proven the effectiveness of Eminence, outstanding combinations of fresh potent ingredients so that you will experience dramatic results of clarified, lifted and firmed skin that is as fresh as you have ever seen it. This Autumn experience our new “Natural Retinol Collagen Firming Facial” .

No Minimum Opening Order! Free Training!

News Worthy

French Cosmetics to Distribute Jessica Nails French Cosmetics welcomes the addition of the well-known Jessica Nails to their brand portfolio of top quality brands for the professional beauty Industry. French Cosmetics MD Ms Oonagh Clarke and Sales and Marketing manager Sarah Beirne met with Jessica herself in the US and agreed the distribution last month. Jessica is a pioneer in the professional nail care industry as she was the first to recognise that like skin and hair, all nails are not alike as well, identifying the four different nail types – damaged, dry, brittle or normal – and creating specific treatments for each type. Celebrity Clients for Jessica Nails include: Demi Moore, Jodie Foster, Madonna, Reese Whitherspoon, Ellen Degeneres, Jamie Lee Curtis Kate Bosworth, Scarlett Johansson, Senator. Hillary Clinton, Jessica Alba, Rene Zellweger, Julia Roberts Sarah Jessica Parker, Mary-Kate Olsen, Ashton Kutcher and Seal to name a few! Jessica Nails have a new Autumn collection soon to be released called “Spicy Dreams,” and every colour is rich and reminiscent of falling leaves and sparkling cider! If you are a salon owner in Ireland and are interested in: V Becoming a stockist of Jessica Cosmetics Products in Your Salon V Already a customer and looking to book Jessica Manicure Training or GELeration training V Already a customer and need to place and order or book training Contact French Cosmetics on 046 9481091 or email info@

Helsinki CEN TC 409 Meeting The CEN TC 409 is the European Committee for Standardisation in the beauty industry. It is working with representatives of Europe‘s beauty industry to achieve a standard that everyone can agree on. This European standard provides requirements and recommendations for the provision of professional beauty salon services. These services relate to the delivery of beauty treatments regardless of where the service is delivered. The standard provides requirements and recommendations for the delivery of safe & effective beauty treatments. Recommendations are provided regarding client management ensuring client safety regarding any beauty treatments. The delivery of beauty salon services are limited to the boundaries of the qualification of the individual beauty therapists obtained through an accredited education provider. The third meeting of CEN TC 409 was kindly hosted by the Finnish standards body SFS in the beautiful city of Helsinki, June 7 & 8, 2012. The meeting was well attended with up to twenty-six delegates from over ten European countries participating in the meeting. A full list of treatments that are provided by beauty salon services is to be considered as part of the standard. Work on the development of a draft standard was progressed on day two with experts dividing onto smaller drafting groups which addressed the following: DG1 - Competence of therapists and delivery of treatments – Beautician DG2 - Facilities and operations including health & safety – Salon DG3 - Client service - to address general hygiene & review and improvement of service. Overall there was considerable progress made on agreeing the content of the proposed standard. The 4th meeting of CEN TC 409 is scheduled for November 2012 where it is hoped the work will be sufficiently progressed to officially register the work item with CEN. It is planned to have the document ready for enquiry stage before the end of 2013. 8•••••Beauty Professional Ireland

CND Takes Part in Celebrity Salon 3 Celebrities from TV3‘s Celebrity Salon were trained in CND Shellac and certified in the nail disciplines recently. They were then let loose on the general public in St. Stephen‘s Green Shopping Centre. Each episode has 3.4 million viewers. The contestants this year include Glenda Gilson, Julian Simmons of UTV and Nikki Grahame of Big Brother fame.

News Worthy

jane iredale Supports Breast Cancer Charities

Nimue‘s Growing Positive Feedback

jane iredale – THE SKIN CARE MAKEUP® is upporting the work of breast cancer charities in the US and UK. This year’s campaign is marked by the launch of Cherish Lip Fixation, a versatile, two-inone product with a lip stain in a universally flattering pink and a complementary opalescent gloss. One hundred percent of profits from the sales of Cherish will be donated to two charities. UK and Ireland distributor iiaa will raise funds for the third year running for Against Breast Cancer*, a charity dedicated to funding ground breaking research to improve detection and increase survival after breast cancer diagnosis. Cherish is on sale from September onwards Contact: +44 (0)20 8450 2020, or go to

Professional Skincare brand Nimue is gaining ground with great product reviews from the media including The Irish Examiner, for an excellent review of the Nimue Cleansing Gel. The Daily Star also lauded the Nimue Body Oil. They have also been given positive feedback by U Magazine, and Kiss Magazine.

Be Beautiful... 2012 Brochure now online. 042 9746333 Beauty Professional Ireland••••• 9

News Worthy

La mer, le jardin de votre beauté The sea, your beauty garden

Let the sea take care of you. For over 40 years, THALGO has been harnessing the extraordinary potential of the sea, delivering exceptional results in spa and salon nationwide. Today, THALGO has the widest range of skincare treatment and products to meet any skin or beauty concerns. Marine


High Performance range of treatments and products



Thalgo Vision Skin Expert

Incentive Scheme

Free Training on/off site

Look no further than THALGO. 2011 saw the rejuvenation of our New AWARD WINNING Anti-Ageing skin care line. A specific range designed for all ages to nourish, stimulate and protect the skin. Also in this range the THALGO Collagen Booster was developed to compliment all skin types this innovative product “boosts your collagen levels 10 times more than your cream could in a 30 days”. And now at this year’s show will be launching our amazing new Eye Bar for this Age Defying Award Winning range will be launched.

Visit us at stand B26 and “Enjoy a Slimming Cocktail at the Thalgo Eye Bar” To become a Thalgo stockiest today and for more information on any of our products speak to one of our team at the Show – STAND B26 You can also become a friend and follow us on Facebook (Thalgo-Ireland) and Twitter (@THALGOIRELAND ) for details on all our launches, events and product updates.

Thalgo Ireland Ltd Ocean House, 50 Rosemount Park Drive, Rosemount Business Park, Ballycoolin, Dublin 11 PH: + 353 (0) 1-8604704 EMAIL: WEB:

10•••••Beauty Professional Ireland

News Worthy

1 Laura’s Lymes Treatment Fund Committee

Family‘s Bid for Help for Lymes Disease Sufferer Laura Cleary is a twenty-four year old, from Thurles, Co. Tipperary. She has been diagnosed with Stage 3 Chronic Lymes Disease. Lymes Disease is a bacterial infection passed to humans through a tick bite. Symptoms are similar to MS, Chronic Fatigue Syndrome or Parkinson’s disease, and can even result in paralysis and loss of sight. She has been suffering with the debilitating symptoms of this disease for over two years, struggling for a diagnosis in this country, where the health professionals are not Lyme aware and are unable to diagnose or treat her. Laura has been diagnosed by the BCA Clinic in Germany as testing positive for Lymes Disease while at a conference on the disease held by Lyme aware Irish charity Tick Talk Ireland. Laura requires a wheelchair for mobility and is suffering greatly. Treatment is estimated to cost between €70,000 – €100,000. Laura’s parents have spent enormous amounts of money in the past two years with consultant costs and incorrect diagnosis. They are funding her journey to Germany and initial treatment. We want this to continue to ensure full recovery. The Laura‘s Lymes Treatment Committeed are holding many events in Tipperary to fundraise. For details please check out their Facebook Page. If your company would like to help in the fundraising effort, please contact the Committee on the contact details below. To make a private donation you can send payment to Thurles Credit Union under A/C Laura’s Lymes Treatment Fund. Contact/Check out: Aisling Crowe Committee Secretary 086 1277172lauralymestreatmentfund@live.

Cinema Secrets rebrand The fully Irish owned online store formally known as has now rebranded to become supplies make-up to students, MUA‘s, colleges and theatres as well as the general public. The web based business now stock LASplash Cosmetics. LASplash Cosmetics is a high quality colourful cosmetic range created for trendy, hip, modern and fashion minded consumers. The brand boasts an extensive colour library with bold vibrant colours. LASplash Cosmetics use FDA approved raw materials in their formulations which are purchased only in the United States, thus maintaining strict quality standards.

Acquired Brain Injury Ireland Host Fundraising Fashion Show ‘The Style of Dublin’ As the Dublin Fashion Festival takes place this September, Irelands leading provider in community based neuro-rehabilitation services, Acquired Brain Injury Ireland, are hosting a charity fashion show fundraiser ‘The Style of Dublin’, in an effort to raise much needed funds for the organisation; working to rebuild lives shattered by the sudden and unexpected trauma of an acquired brain injury. ‘The Style of Dublin’ will showcase some of Ireland’s top models and celebrities, who will take part in the event. Former Miss Ireland Emma Waldron and supermodel Alison Canavan will take to the catwalk, along with the cast of reality TV show Dublin Housewives. Dragon’s Den judge Niall O’ Farrell puts himself in the judging spotlight, modelling alongside actor George McMahon. Tickets for ‘The Style of Dublin’ fashion show are available from €35 with all proceeds going directly to help rebuild lives, shattered by the trauma of an acquired brain injury resulting from a road traffic accident, fall, assault, sports injury, or stroke. It takes place on Sunday 9th September from 7pm at 37 Dawson Street, Dublin 2.For more information, to book tickets, or view the list of celebrities taking part in the show see

Beauty Professional Ireland••••• 11

News Worthy

Matis Celebrate 75 Years Skincare Brand, MATIS Paris, recently held a Barbeque Lunch on the Roof Terrace of Odessa, Dublin to celebrate 75 Years of expertise internationally. Founded in 1936 in Paris, MATIS is one of few premium skincare brands dedicated to the professional distribution network. From New York to Hong Kong, to Tokyo and Moscow, more than three out of four customers are international making Matis a benchmark brand in the global cosmetics market. This 75 Year Birthday Lunch also saw the launch of many exciting Matis Products, including the Hylauronic Performance (Botox in a Jar) and the NEW Vitality by M Range, which is for younger skin. The event was a great success with the sun making one of its few appearances this summer. Matis customers and members of the media chatted over glasses of bubbly and enjoyed a sumptuous barbeque as they sampled some new exciting MATIS launches. Guests also got a sneak preview of new products for 2013, when there are many more exciting launches planned.

New Source Book from Flair Flair Hair & Beauty Supplies have launched their New Beauty Source Book for 2012/3. It’s their largest catalogue to date with over 500 new products and innovations from the world of beauty. Flair’s impressive portfolio of over 8000 products include everything from salon equipment, salon essentials/sundries and waxing to aromatherapy, nails, skincare and tanning. Flair have over 36 years experience supplying the professional hair and beauty trade and is an Irish owned, family run business who have been supplying the professional hair & beauty trade since 1976. In 2008, Flair won the IBPA Award for Best Industry Supplier and remain a very customer driven company. They now have five large stores (North Dublin, South Dublin, Naas, Galway and Tralee) in Ireland and an excellent trade web site offering online shopping to trade customers 24/7. With the beauty source book, salons can also order by mail order on Lo-Call 1890 564040 and have their order delivered free within the 32 counties. As an Irish company Flair offer next day nationwide delivery. Flair now offer free delivery to the 32 counties on all orders over €50* +vat. In addition they offer 10% discount off your first order and for existing loyal customers, you get 10% discount when you recommend a friend. Flair also run two vat free sales every month in their stores and online. For your complimentary copy of the new Beauty Source Book, Lo-Call 1890 564040. You can also view the catalogue online at 12•••••Beauty Professional Ireland

Green Angels Spreading Their Wings Rathcoole based Irish Skincare Company Green Angel are continuing to go from strength to strength. They are making all the right noises on the beauty scene and are getting the support from some of the best beauty editors in the business. From Irish Tatler and Image Magazine to Beauty Professional Ireland (of course), they seem to be the latest must have product in the fight against the dreaded signs of aging. With their natural approach to repairing, treating and nourishing the skin it’s no wonder they have Irish celebrities such as former Miss Ireland Holly Carpenter and stylist to the stars Cathy O Connor among their fans. The powerful blend of Seaweed from Irish coastal waters and the benefits of only the finest Essential Oils such as Neroil, Lavender and Jasmine used in all Green Angel products will leave your skin looking and feeling radiant. Mary Mitchell, one of the Director’s of Green Angel, says ‘We are delighted with the [recent] launch into Avoca, the support we have received from all Irish retail outlets has been overwhelming. We can see that the public are more aware of supporting Irish brands which is excellent news for us.’ Even with the challenges the economic downturn has brought Green Angel seem to have the key to success. While recently recruiting new staff and expending their business they look set to become one of the top Irish skin care leaders in Ireland. For a list of products & stockists log onto

NEW Exclusive to salons News Worthy

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Only €186 (RRP €248 incl. VAT) For more information or to order, call our team of product advisors on: ( 1890 25 24 31 quoting ref MPPPBM0912 Beauty Professional Ireland••••• 13

Find DeclĂŠor Ireland on Facebook

Come see us at Stands E6 & G4 At Professional Beauty Dublin

CHOSEN by the World’s Best CHOSEN CHOSEN by the World’s Best by the World’s Best CHOSEN Decléor, the world’s trusted leader in professional Aromatherapy skincare, is dedicated to providing your client with a unique experience that delivers the best in care and the ultimate results.

by the World’s Best

Decléor, the world’s trusted leader professional We offer exclusive, ultra-effective products andintreatments Decléor, the class world’s trusted leader in professional Aromatherapy skincare, isprogramme dedicated providing and a world training totoensure your your Aromatherapy skincare, dedicated to providing your Beauty Therapists are experience the is best. client with a unique that delivers the best in care client with a unique experience that delivers the best in care and the ultimate results. and thewhy ultimate That’s we’re results. the No. 1 choice of the Beauty Therapist Decléor, the world’s trusted leader in professional and distinguished Salons & Spas worldwide. We offer exclusive, ultra-effective products and treatments Aromatherapy skincare, is dedicated to and providing your We offer exclusive, ultra-effective products treatments and a world class training programme to ensure clientawith a unique that deliversto theensure best in care and world classexperience training programme youryour Beauty Therapists are the best. and the ultimate results. IT’S WHAT WE PUT INthe THAT MAKES ALL THE DIFFERENCE. Beauty Therapists are best. We offer exclusive, ultra-effective products and treatments That’s why we’re the No. 1 choice of the Beauty Therapist That’s why we’re the No. 1 choice of the Beauty Therapist and a world class training programme to ensure your and distinguished Salons & Spas worldwide. and distinguished Salons & Spas worldwide. Beauty Therapists are the best.

IT’S WE PUT INNo. THAT MAKES THE DIFFERENCE. That’s why we’re the 1 choice ofALL theALL Beauty Therapist IT’SWHAT WHAT WE PUT IN THAT MAKES THE DIFFERENCE. and distinguished Salons & Spas worldwide. IT’S WHAT WE PUT IN THAT MAKES ALL THE DIFFERENCE.

BPI Voices

Riverdance Massage

Laura Hilliard Brady is the co-owner of Walmer College and Holistic centre and has been teaching different types of massage techniques for the past 20 years. Before embarking on a career as a massage therapist and tutor, Laura’s passion lay elsewhere when she left school to join the world of dance, but it was only when her mother set up ‘The Natural Living Centre’ that Laura was introduced to massage for the first time. Today, Laura has discovered a way to combine her passions in life and make her business stand out miles from the rest… put massage to the music of Riverdance. We got such a great reaction and ended up on TV3 the next day.

When did you first get involved in the beauty industry? When my mother set up ‘The Natural Living Centre’, I used to hear all of the students talk about the class and it got me excited about it. The first class was like I had come home, I found something that I just fell in love with and a way to express myself through movement and touch. After five years of practicing Holistic and Deep Tissue Massage, I really started to listen to my clients and realised that when they said something long enough, it would become part of their stress. The cells in their bodies would listen to our thoughts and manifest stress or tension in these areas. I found this really fascinating. How did you start to incorporate music to your therapies? My dance background has been the foundation of me exploring music and allowing my hands dance around the body. Massage to me is simply a dance between two people, using inspiring music that can create a healing vibration. I feel the beat and the rhythm and transfer it to my client’s body. The client in turn allows the their body go with it and releases and lets go of tension or emotion. I have choreographed massage to different music over the years and performed it with treatments. I was asked to do a demonstration of posture and massage at the RDS for ITEC a couple of years ago, and had students asking if I could teach or guide them in the same way. I was also at a conference in 2008 and wanted to do something to make our college stand out; this is when I decided to 16•••••Beauty Professional Ireland

Where have you taken your unique massage techniques since? Recently BBC 1 Radio DJ Greg James brought me over to do the massage on him live on air and he loved it, he asked why it took four years to meet me! The video has already got 60,000 hits. I’ve also had the opportunity to work with the Beyonce crew in the 02, The Rose of Tralee festival for four years running and part of the ME Trust conference every year for the past six years. Do you believe being different is important to get noticed? Being different will definitely get you noticed but I think passion and enthusiasm is infectious. I know this because I have seen students being inspired by these attributes and going on to do so well in their own work, whether they’re opening up their own colleges or working from their own homes, taking responsibility for their own path and journey along the way.

For more information, visit

O r g a n i c i r i s h P e at s K i n c a r e

treasure yOu r sKi n M aD e i n i r e L an D

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29/08/2012 12:12

Skincare Special

Skincare Special We talk to ÓGRA about their fabulous Peat based skincare range which is making waves in the Irish beauty world and beyond. How was the brand born and where? The brand was the brainchild of Bill Kenny who grew up with the belief system that there was something very special about the bog as he had witnessed his mother using it in all kinds of ways. This belief system was further cemented by the discovery of bog bodies and the near perfect condition that they were in. In addition, on a trip to Eastern Europe he purchased a book that described the therapeutic uses of peat in skin care. This gave him the idea to have his own bog tested to see if it would have the nutritional content needed for skincare. It‘s based in Tullamore in Co. Offaly How do your products fit into a salons treatment schedule/menu? We have created specially designed ÓGRA salon treatments to accompany our product range. They offer a client something that is not readily available in every Spa/Salon setting. They offer very good value for money as the initial investment into the range is excellent and the cost of the product to be used in individual treatments gives the Salon owner an extremely competitive profit margin. In addition, the range is a tight spectrum range i.e. one set of products is suitable for all skin types therefore allowing the salon owner to get really good value for their initial investment. Is it suitable for an all over body treatment? Yes, we have different peat masks that can be applied as part of an all over treatment. The plain unscented mask is the one used on the face only. We have a specially designed body wrap treatment which is very popular particularly for treating skin problems. What are the brands USP? Natural, Peat is organic, an Irish treasure, Youthful skin, it can transform your skin. What is the secret behind the brand? In the rich bog eco-system, plants, grasses flowers etc have been transformed over thousands of years into a natural mixture of vitamins, minerals and other nutrients for your skin. ÓGRA has harvested the goodness that’s within the bog into a skincare range that is second to none.

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Is it suitable for sensitive skin types? Yes, the product can be used on all skin types. The peat face and body mask is the signature product and is 100% organic. This product is ideal for sensitive skin types when used in a consistent manner. As it has very strong anti-oxidants in it, it’s a very effective detox and also an excellent transporter of nutrients throughout the body. It stimulates the blood flow to come to the outer surface of the skin. After a couple of treatments, it’s very noticeable; the improvement in a person’s skin. How long will it take a therapist to train and become familiar with the brand? One day’s training is sufficient. They will be educated on the key aspects of the science, followed by product knowledge, followed by hands on training. What is the recommended retail cost of the products to the client? It ranges between €19 for cleanser/toner to €35 for anti-ageing. The remainder of the facial range retails at €30. How important is it to keep updating the brand, its packaging and retail in the current climate? Very important, We believe we have an excellent brand that delivers on its promises primarily because of the science within it. It is important for us to keep educating people on the science and to that end we now have a peat scientist that works in the role of advisor to us. Going forward, she will be available to explain the science of the bog and how we have captured it in our skincare range. What are your plans for the future? Our plan is to continue to perfect our range, to enhance the characteristics of each product by looking more closely at the science in it. In addition, we currently have a number of products in R & D that we expect to start launching in 2013. We are also keen to receive feedback on our products from salon/spa owners and understand how we can more adequately support their services.

ÓGRA is distributed by: Cofri Cosmetics, 1 Furry Park Road, Killester, Dublin 5 Tel: (01) 8331636

Skincare Products

Youthful Radiance Skincare is one of the most important elements of the Irish beauty industry. To help ensure you’re keeping on top of the latest in skincare trends, we’ve compiled some of the newest products on the market!

Young at Heart

NEW Product Focus The Product: Atache Scientific Cosmetics. U.S.P: The Atache Vital Age Retinol range is designed for all types of skin, and offers intensive all round anti-wrinkle treatment to reduce and prevent the formation of wrinkles and lines of expression on the face, neck and décolletage. Contact: CL Professional Skincare Ltd Tel: 065-6822674

Skin Brightness Product: My Payot Fluide USP: A new collection targeted at younger skin, My Payot Fluide promises extreme radiance. Aimed at young, oily-dehydrated skin, the fluide re-hydrates the skin and works to eliminate an over secretion of sebum resulting in a more mattified appearance. Ingredients include acai berry to reactivate skin brightness. How to Use: Apply to the face in the morning. Price: RRP €31 Contact: Graham Anthony & Co Ltd, Tel: 01 8222711

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Product: Youth Cleansing Milk by Decleor Paris USP: A milk which removes make-up and gently cleans mature skin, leaving behind only an intense feeling of well-being. While the milk removes make-up, it cleans and retains skin’s moisture. Anti-free radical and antioxidant properties are amongst the ingredients while the sweet almond oil protects, softens and soothes the skin. Price: €33 Contact: Graham Anthony & Co Ltd, Tel: 01 8222711

Spot On Product: Derm Acte Sebacnyl Expert Treatment for Acne USP: The new treatment launched for acne treatment regulates sebaceous secretion, reduces hyperkeratinisation, prevents skin imperfections, acts on inflammation and has anti-ageing action. Price: On Request Contact:

Atache Products Come to Ireland Atache are an exclusive range of anti-aging products. They have been recently introduced to Ireland by Catherine Lillis, Managing Director of CL Professional Skincare, as exclusive distributor for the brand. Catherine has a medical, scientific and educational background and extensive experience in both natural and scientific skin health. She has a growing reputation with her own practice and a multi-cultural insight into skin health, having previously worked in Hong Kong, Australia, Dubai, Qatar and Harley Street in the United Kingdom. The Atache philosophy dovetails closely with Catherine’s own beliefs in providing genuine skin health benefits to clients. Ranges Include - The Daily Essentielle Hygiene V Anti-Aging, Anti-Stress, Anti-Oxidant Treatment V Advanced Anti-Wrinkle Treatment V Intensive Firming Treatment V Sensitive Skin Treatments V Acne and Oily Prone Skin V Whitening and Lightening Treatment V Essential Body Treatment V Anti-Cellulite Treatment V Body Firming V Facial and body Sun Protection For further information: Contact CL Professional Skincare Ltd 065-6822674

Stand A26 Free Skin Consultations & Fantastic Offers

Insurance Cover For Beauticians & Hairdressers Property Cover Including Money and Sanitary Fittings Employers Liability and Public Liability Covers Treatment Cover Makeup and Nail Technicians Sun Bed Cover Mobile Cover Difficult to obtain covers AT VERY COMPETITIVE PRICES. Call us now for a quote 01 447 5956 Over 60 years in business. Frost Insurances Ltd t/a Frost Insurances, Frost Underwriting is regulated by the Central Bank of Ireland

DISCOVER THE BEAUTY OF GLOWING YOUNG SKIN The exclusive innovative C VITAL Range is based on the highly effective combination of PURE STABLE VITAMIN C with LIPOIC ACID and VITAMIN E, has an amazing anti-aging and antioxidant effect neutralising and preventing the harmful effects of free radicals. Suitable for men and women. If you’re interested in these revolutionary professional skin care treatments and products, all you have to do is contact us at Tel No: 065-6822674

100% Natural, Organic & Certified BIO to Guarantee Purity PHYT’S uses only Active Organic Plant Extracts for enviable results on every skin Proven Benefits, Immediate Results & Customised Treatments, Exclusively for Salons & Spas V.Claire Products Tel: 01 452 6973

Skincare Products

In Top Skinician

Stop Frowning The Product: Environ Ionzyme Focus Frown Serum U.S.P: Ionzyme Focus Frown Serum contains a scientifically proven formula that when applied to the targeted area assists to smooth and soften frown lines. Frown lines become lighter, muscle tension reduces in the forehead area and deep lines become less prominent. It is specifically formulated for those with smile and / or frown lines and is safe to use on the delicate eye area. How to Use: Daily, When used on its own, topically, results will be noticeable within three weeks. However, even quicker results can be achieved if used in conjunction with home micro-needling. Price: €144. Contact:

Product: Skinician Hand Lotion USP: A deeply moisturising, protective hand cream which has anti-ageing properities leaving hands feeling soft, regenerated, hydrated and protected against free radical damage. The lotion is non greasy, neutralises dryness and cracking and reduces fine lines and wrinkles. Price: €16.00 Contact:

Beauty Needle The Product: Nimue Microneedling and TDS Ampoules U.S.P: A concentrated rejuvenating and anti ageing trans dermal solution in ampoules for professional use in conjunction with nimue microneedling treatment. The Ascorbic acid liquid solution is preservative free and presented in sealed sterile glass ampoules that contain 100% pure components suitable for one treatment. Ascorbic acid has rejuvenating, antioxidant and skin lightening properties for rejuvenation of photo damaged skin. How to Use: Professional use only. Contact: Sapphire Distribution 01-2600 960

Pure Vitality Product: Vitamin C Cream - Vitality by M USP: Targeted at teens and those in their early 20’s, Matis has produced both a retail range and a professional treatment in ‘Vitality by M’. The Vitamin C Cream is just one of the products from the brand new range which promises anti-oxidants, energy, radiance and brightness. The energising cream hydrates and energises the skin whilst helping to protect it from pollution. Price: RRP €29.95 Contact: Star Products International, Tel: 01 4605055

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A Refresher The Product: gloTherapeutics Refresh Face Polish U.S.P: A deep exfoliant to remove dead skin cells to brighten the skin. A cure to dry flaky skin, Refresh Face Polish gently exfoliates while boosting the skin‘s natural defenses with antioxidants. How to Use: Massage a small amount onto clean, damp skin. Rinse clean after 1-2 minutes and follow with glo therapeutics serums and a moisturiser. Recommend that your client uses it up to five times per week as part of the weekly skin regime to ensure smooth, clean and refreshed skin. Price: €30 Contact: SkinLogic Tel: (045) 480 820

Come see us at stand F6 At Professional Beauty Dublin

My Payot



My Payot


A new energy for my skin. Payot created for you My Payot , the first line of energising skincare with superfruit extracts that provides the ideal resources my skin needs to be glowing and radiant. Aรงai, Goji, ultra-vitamined superfruits nourish, stimulate and reveal the radiance of fatigued and stressed skins. Tangy colours, apricot-tinged textures with a fresh, zingy, fruity fragrance, My Payot , a complete treatment ritual of six delectable products to enjoy as much as you like for all skins even the youngest! Join us on facebook

For more information contact Graham Anthony Tel 353 1 822 2711 or visit

A A new new energy energy for for my my skin. skin. Payot Payot created created for for you you My My Payot Payot ,, the the first first line line of of energising energising skincare skincare with with superfruit superfruit extracts extracts that that provides the ideal resources my skin needs to be glowing and radiant. Aรงai, Goji, ultra-vitamined superfruits nourish, provides the ideal resources my skin needs to be glowing and radiant. Aรงai, Goji, ultra-vitamined superfruits nourish, stimulate stimulate and of fatigued and stressed skins. Tangy colours, apricot-tinged textures with aa fresh, zingy, fruity fragrance, and reveal reveal the the radiance radiance fatigued stressed skins. Tangy colours, apricot-tinged withskincare fresh,with zingy, fruityextracts fragrance, A newofenergy forand my skin. Payot created for you Myto Payot , the first linetextures of energising superfruit that , a complete treatment ritual of six delectable products enjoy as much as you like for all skins even the youngest! My Payot My Payot , a complete treatment ritual of six delectable products to enjoy as much as you like for all skins even the youngest! provides the ideal resources my skin needs to be glowing and radiant. Aรงai, Goji, ultra-vitamined superfruits nourish, stimulate and reveal the radiance of fatigued and stressed skins. Tangy colours, apricot-tinged textures with a fresh, zingy, fruity fragrance, My Payot , a complete treatment ritual of six delectable products to enjoy as much as you like for all skins even the youngest! Join us on facebook Join us on facebook

For Graham Anthony Joincontact us on facebook For more more information information contact Graham Anthony Tel 353 1 822 2711 or visit Tel 353 1 822 2711 or visit

For more information contact Graham Anthony Tel 353 1 822 2711 or visit

Consultation Feature

Proof’s in the Pudding Anne McDevitt looks at the ground roots of the beauty industry - good quality ingredients. The cosmetics industry is so fast paced that it helps if you have passion propelling you to keep up! It’s a lucky life that lives through passion and one of mine is the subject of skincare and ingredients. Endless recipes and formulas of skin enhancing vitamins, herbs, and plant extracts. Not to mention evolving pharmaceuticals that can mimic the very best in nature to reproduce a concentrated action for greater results. This passion stretches back to the 1980‘s; when creating masks and inventing essential oil blends for specific skin problems, progressed to cosmeceuticals, which by the early 90’s was a little understood term. Later training as an herbalist included pharmacology and phytochemistry. I developed a greater understanding of the science of herb interactions, flower and plant extracts used in cosmeceuticals and their effects on the skin. Centuries old ingredients that are used in skincare are now being scientifically re-researched with similar conclusions to those the ancients‘ recorded! It is true, however, that with each piece of research there is new evidence of the mechanism through which a particular ingredient works, and this is where it gets interesting for skincare professionals. Acids for example, have been used in skincare since long before Cleopatra bathed in milk, which is laden with lactic acid, a mild skin exfoliant. Recent market trends have forced many brands to introduce peels which may not live up to the standard which professional peels should reach. In many cases brands simply cannot afford to invest in the best acids. Quality ingredients do not come cheap! Professor of physiology, membrane biology of UC Davis, Jie Zhang recently referred to glycolic acid as “the most effective skin 26•••••Beauty Professional Ireland

enhancer in the cosmetics industry”. His work highlights new information about glycolic acid and its effect on the cellular pathway in keratinocytes called the TRPV3 ion channel located in the cell wall. His work improves the understanding of how the use of glycolic acid leads to the exfoliation of dead cells to reveal fresher, younger looking skin. Up to now for example, Retin A; Retinoic acid or Vitamin A acid, was the ingredient that “scientists” believe to be capable of altering the function of the skin. Interestingly the ingredients list includes ‘skin stimulants’ “such as urea, lactic acid and vitamin E.! But Eminence has developed a natural alternative retinol complex with added stem cells! A breakthrough, because collagen loss is now visible in women as young as late as the 20’s into the early 30’s. More importantly there are very few ingredients that alter collagen levels in skin aged 50 and over. A clinical study of the natural retinol alternative showed collagen levels to be improved by 25% in just 6 days as opposed to 17% with conventional retinol. Stem cell research remains prominent as the depletion of stem cells is deemed one of the primary causes of ageing. A clinical trail of “PhytocellTec” stem cells by Eminence showed 100% of participants said they saw a dramatic and visible decrease in wrinkle depth. By harvesting stem cells into skincare we can combat chronological ageing by improving elasticity and firmness from the outside in. If you are looking at new brands this Autumn, consider that the trend for skincare from “professional only” brands increased by 4 % in Europe last year. Keeping up to date with the latest demands, does not always mean looking for a new brand, it may just mean revisiting ingredients you are already using. Regular updating with your brand through training is like shopping in your wardrobe – you never know what you might find to fall in love with again!

Anne McDevitt is Managing Director of Anne Mc Devitt Products LTD Distributors of Eminence Organic Skin care and Profound Skin Care, Agents for Polaris Lasers & Mattioli Engineering Contact Email:sales@, phone: 353 1 6777911

Consultation Feature

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Men‘s Grooming

Australia’s No. 1 wax Formally

Call to Stand


at the Professional Beauty Show to view our new products

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for orders and more information please contact 1 Willington Avenue, Templeogue, D6W. T: 01 450 7573 M: 087 242 7510 E:

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Tanning Feature

The Sun Company We take a look at Bronze Direct. An Irish supplier of sunbeds, uv creams, lamps and spray tan solution.

Bronze Direct are suppliers to the tanning industry in Ireland of sunbed equipment, uvcreams, lamps and spray-tan solution. Covering all of Ireland, Bronze Direct are highly focused on providing their clients with the highest levels of customer service. They offer an extensive range of tanning and beauty lines including; California Tan, whitetobrown, Emerald Bay and Pro Tan. As the official Irish distributor of California Tan, Bronze Direct are very excited to bring

to the market the new and improved California Tan product range. The new California Tan professional range has been formulated to achieve flawless colour in only one to three hours from application. The unique quick-drying formula is alcohol and paraben free, and is infused with aloe vera. The fast developing time means that clients can avoid messy bedsheets as they can shower one – three hours after having their tan applied. The new tan is available in medium and dark colours, and is complimented with a complete salon-exclusive retail range. Bronze Direct also supply new and secondhand sunbed equipment, plus all your favourite sunbed creams and salon accessories. They are Ireland’s largest supplier of sunbed lamps and their engineers are available for servicing and sunbed maintenance. Adding to their impressive portfolio of products, Bronze Direct has recently been chosen as exclusive distributors of the X-Fit vibration plate. The X-Fit is the most advanced vibration plate on the market today and will add a valuable revenue stream in any salon. Clients will be amazed at the fat-burning and toning results. The team at Bronze Direct are always on hand to offer advice and to share their experience. They have a dedicated team of beauty therapists who are available for in-house spray tan training, plus a promotions team for marketing events.

So give Bronze Direct a call today and see how they can add value to your business. For more information, or to request a catalogue, visit www.bronzedirect. ie or telephone 048 3752 5500.

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Irish Tanning

Going for Gold

While the summer season almost on it’s way out, it’s never too late to wish for an Indian Summer. Whatever the weather, having golden limbs makes any outfit stand out and is one treatment your clients will never give up. Here are some of our top picks for Autumn 2012!

POSITIVE VANITY The Product: Vani-T Spray Tanning Range U.S.P: Vani-T’s professional tanning formulas are rich in the world’s finest natural and organic ingredients, vitamins, natural oils and pure botanicals. A known favourite to A-List Celebrities, Vani-T tans give the most authentic looking, long lasting colour with a guranteed even fade. All without the harmful substances of mineral oils, parabens, preservatives, sulphates, PEG’s or glycols. Contact: www., Phone: (01) 8331636

Summer Shimmer

A New Leaf

Product: Luminous Shimmer from He-Shi U.S.P: Due to launch this autumn, He-Shi’s latest product is a subtle and sophisticated wash-off bronzer with a gorgeous, glittering finish. With Luminous Shimmer you can sport a natural looking glow without the commitment of a longer term self tan or you can temporarily enhance an existing tan with a shot of shimmer for a special occasion. The gel is packed full of hydrating organic quinoa protein, proven to provide optimal skin conditioning. Whilst added vitamin E and amino acids condition, protect and restore suppleness to skin ensuring that Luminous Shimmer is a truly skin-perfecting treat. Price: R.R.P. €12.60 for 150ml Contact: or Tel: 0044 845 301 2107

Product: Tanning Mist By Bronze Leaf U.S.P: This original and unique formula is enriched with deep moisturisers and exotic botanical extracts that tone and firm the skin whilst maintaining that golden glow of Summer right into the Autumn months. Not only does Bronze Leaf give you a healthy golden glow (and is available in a few shades) but also fights cellulite while developing a naturally youthful, sunkissed glow. Bronze Leaf is only available in Salons which makes it that little bit more special for your clients who love to look their best in bronze! Price: R.R.P. €30 Contact:

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Introducing Bronze Leaf, a premium range of tanning products sold exclusively via salons. Our entire collection is developed with a special organic formula, enriched with deep moisturisers and free from paraben and alcohol, ensuring a streak-free, soft finish. Like all Bronze Leaf products, this exclusive Winter Collection is only available to Bronze Leaf salon stockists. So this Christmas you can be sure that you are offering your clients something really special, which isn’t available on any high street. This limited edition collection includes; a cosmetic bag, containing our distinctive Mineral Bronzer, a tanning mitt and a choice of our skin-toning Tanning Mist Original or Tanning Mist Dark. This fantastic package offers you over £50/€60 worth of Bronze Leaf products for just £30/€40. Become a Bronze Leaf salon stockist now and offer your clients the must-have Christmas gift for the winter season.

For more information please call (+44) 779 323 1300.

Celebrities Choice for...


Pioneer of the first natural and organic spray tan, Vani-T’s professional tanning formulas are rich in the world’s finest natural and organic ingredients, vitamins, natural oils and pure botanicals. A known favourite to A-List Celebrities, Vani-T tans give the most authentic looking, long lasting colour with a guranteed even fade. All without the harmful substances of mineral oils, parabens, preservatives, sulphates, PEG’s or glycols.

World Leaders

World Leaders in Sunless Tanning Contact Cofri Cosmetics on 01 8331 636 to get your hands on Vani-T’s exquisite formulas

Bronz Leaf.indd 1

29/08/2012 12:18

Irish Tanning

Liquid Express

Tan and the City Product: City Tan by Aviva U.S.P: The world’s first 30-minute tan has been introduced by Aviva Labs. If your client is in a hurry and doesn’t like to wait, you can tell them you’re only 30 minutes away from a gorgeous, natural tan! With the super express spray tanning solution, there is no more waiting hours before showering. The new City Tan is available in three colours; 30 Minutes to Vegas – inspired by the warm desert colours of Las Vegas, 30 Minutes to Hollywood – where you can experience the golden glow of a Hollywood Celebrity and finally, 30 Minutes to Miami – enjoy the Caribbean warmth of Miami. Contact: Tel: (0)52-61 36433

LASTER Product: SunFX Tan Extender U.S.P: Filled with natural extracts of almond oil, olive oil and restorative shea butter, the SunFX unique body lotion will deeply hydrate your skin and extend the life of either a self applied tan or professional spray tan. The SunFX Tan Extender even offers mild anti-wrinkle properties. How to Use: Use daily on tanned skin all over the body for optimal effect. Contact: SunFX Europe (01) 4605055 www.

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Product: He-Shi’s Express Liquid Tan U.S.P: A self-tanning bronzer that can be used on both the face and body. It tans instantly on contact with the skin, giving your clients a lovely bronzed complexion. It is quick drying, non-streaking and easy to apply and is suitable for all skin types. He-Shi also have a special offer where you will receive a 50ml Express Liquid Tan with each purchase of 150ml Liquid Express Tan – 33% more! The 50ml bottle is perfect for travelling. Price: RRP €24.50 Contact:

ORGANICALLY GOOD The Product: TanOrganic U.S.P: With Aloe Vera base, the ultra moisturising formula develops with no unpleasant aroma and is also perfect for mature clients as well as those with sensitive skin. TanOrganic‘s 100% natural organic formula is fully certified and contains no synthetic ingredients, parabens, colors or fragrances. How to use: To achieve the perfect natural looking tan exfoliate and moisturise one day prior to you TanOrganic application. Apply one layer and allow to develop. Darken tan by building up layers. Top tip is to moisturise each day after your application to ensure the perfect fade. Price: €19.99 Contact: TanOrganic Tel: (045) 480 820

Amber Mist Airbrush Tanning System™

Amber Mist™ have been leaders in the industry since 2003 and supply over 40 countries worldwide. Our solutions and equipment are second to none. Airbrush Tanning System -€325 ex vat HVLP Spray Tanning System - €260 ex vat

THE Ambermist turbine is a top quality 700w HVLP motor that supplies air at a much lower velocity producing a softer, easier to control spray tan, with less overspray. The system is designed for mobile and salon use and has a unique “German Designed” 0.5mm gun and warm air facility for a professional finish. The system comes complete in it’s own attractive Aluminium Carry Case, with Training DVD, Cleaning Solution, ½ Litre of Ambermist Tanning Solution, Spare Bottle for cleaning and posters. ( FOR A LIMITED PERIOD AND ON A FIRST COME FIRST SERVED BASIS A FREE “POP UP TENT” (worth €120 ) IS OFFERED WITH THE SYSTEM. )

The Amber Mist™ Tanning System is the easiest way to apply a perfect Amber Mist™ spray tan that lasts up to eight days! This quality system contains everything you need to apply a perfect golden tan every time. Runs for 7 hours non-stop! Includes a training DVD showing you just how easy it is to use. This kit is so versatile it can also be used for body art, nail art and for the application of liquid make-up. ( FOR A LIMITED PERIOD AND ON A FIRST COME FIRST SERVED BASIS A FREE “POP UP TENT” ( worth €120 ) IS OFFERED WITH THE SYSTEM. )

Amber Mist™ Tanning Solution - From €45 ex vat

Extractor Unit - €275 ex vat

The Ambermist Tanning Extractor is the only one of its kind designed specifically for Spray Tanning. It has washable filters and cleans over 1520 m3 per hour, 472litres per second. It weighs 6 kilos and is suitable for busy salons and mobile therapists alike, ( also nail, hair and beauty salons where clean air is an issue ). Recent publicity suggests that certain ingredients ( not in our solutions! ) are a health risk. These are only a risk if inhaled, our extractor unit is a must for keeping your salon clean and your clients and staff happy and risk free. Platinum Beauty Distribution Ltd. 402 Kefron House Deansgrange Business Park Deansgrange, Co. Dublin Tel. 01 219 0292 / Fax. 01 219 0236

(Formerly Cinema Secrets Ireland)

The Amber Mist™ Airbrush tanning solution has been formulated to overcome the problems long associated with selftanning products. Our solutions are Aloe Vera based and contain erthrulose and the active ingredient DHA. They are paraben and alcohol free, quick drying and odourless and use polymer technology to ensure perfect adhesion and absorption rates. They also contain skin firmers and moisturers for glorious, streak free results every time.

BUY 2 GET 1 FREE available in 4 shades 8%,10%,12% & 14% DHA


We are excitedSecrets to announce (Formerly Cinema Ireland)our re-branding incorporating Cinema Secrets, Special Fx, KETT Airbrush

Cosmetics, Ilcsi Organic Skin Care and LASplash Cosmetics for MUA’s, Beauty Salons, Spa’s, Academy’s, Schools & Colleges, Students of Make Up, Theatre and all Make Up fans! Training Dates for Your Diary! Jeff Swan Hollywood Make Up Artist “Clean Beauty”, 4th & 5th October, Sligo. €195.00 13th & 14th October, Sligo. €195.00

“Introduction to Special FX” 9th, 10th, 11th October, Sligo. €249.00 “Bringing Hollywood to you” Advanced Special Fx 16th, 17th, 18th & 19th October, Sligo. €349.00 all supplies included.

Your One Stop Shop For Make-up!

If you are interested in becoming a stockist please call 07191 45523 or mail us at

Fifty Shades of Tan With so many different tanning solutions, only SunFX can offer the perfect tan regardless of skin type. WHY DO WE OFFER SO MANY? BECAUSE WE AIM TO PLEASE. So bring out your inner passion... with the world’s best spray-on tan. SunFX – YOU KNOW YOU WANT TO.

Come see us at stand B14 At Professional Beauty Dublin

CALL TODAY ON 01-460 5055

Professional Beauty Dublin

All About Beauty Professional Beauty Dublin is back at the RDS this September offering beauty professionals a show bursting with innovations and inspirational business opportunities.

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Professional Beauty Dublin

Just in time for the festive season, Professional Beauty Dublin 2012 will be held at the RDS from the 30th September to the 1st October has not only grown in size since its come back last year, but will also have two days of free education and expert demonstrations. Visitors can explore everything the industry has to offer offering and products not found on the high street at the last beauty gathering before salons experience the Christmas rush and New Year. Presenting the latest in skincare, nails, tanning, supplies, make-up and equipment from the main brands, it is the ideal setting for beauty professionals to seek new brands, ideas and inspiration from hundreds of products and expert demonstrations for business success at exclusive show prices. The key brands The leading professional skincare brands are present and include Dermalogica, Thalgo, Elemis, Decléor, Payot, Repechage and Phyt’s. Among the top nail care brands represented are Creative Nail Academy/CND, Crystal Nails, NSI, Nail Harmony and Supernail Ireland. And specialist tanning brands awaiting your visit are TanOrganic, Decadence Tan, Revive, Rockstar Tan and Bronze Couture. The main distributors including Graham Anthony, Euro Products, Salon Savers, Flair Hair & Beauty and ASU Nail & Beauty Supplies 36•••••Beauty Professional Ireland

have a top choice of brands and supplies ideal to update stock and be ready for the coming seasons – including the Christmas rush. LEARN SOMETHING NEW FOR FREE There’s more education at Professional Beauty Dublin with the brand new Knowledge Village and it’s ALL FREE! Award-winning beauty business owners are there to inspire and enlighten and Worldclass speakers will cover the latest issues and showcase brand new treatments for you to update your skills. The Knowledge Village incorporates: V The NEW Skin and Eyecare Conference V Aesthetic Medicine Conference V New Trends Conference V Business Skills Conference V Spa Owner and Management Conference In addition to the education programme, the new Live Stage hosts a number of workshop themes presented to you in an interactive workshop environment. Top class presentations will cover the latest issues and showcase brand new treatments for you to update your skills and learn something new. Live Stage sessions include: Make - Up Workshops Learn how to create on trend looks and brave new techniques to keep your clients coming

Professional Beauty Dublin

back for all their special occasions. Tanning Workshops Add another feature to your salon and spa menu, learn all about tanning techniques in this jam-packed laser workshop programme. Beauty in Salons Workshops Improve your beauty offering by gaining invaluable insight into what clients really want from you. Gain the confidence and get advice from our panel of experts to acquire the motivation and expertise to develop business in your hair salon. Nail Workshops Expert brands within the nail industry will be putting to bed your burning gel questions and will teach you how to use innovative equipment and apply new techniques. COMPETITIVE SPIRIT Professional Beauty Dublin 2012 is hosting two competitions: the Irish Nail Championships and the Irish Make-Up Competition, both catering to budding students and professionals. Entering competitions is a great way to be involved in the industry and can really help to raise your profile. Being a winner or runner up is a fantastic advertisement to existing and potential customers that you are an expert – nothing says that more than ‘Award Winning’! It also gives you valuable experience to add to your portfolio if you are at the beginning of your career. Nail It… Competition Director Denise Wright is back with the Irish Nail Championships, this year on both days of the show, with a new student only session on the morning of Monday 1 October. The categories are: V Pink & White Competition Style V Irish Nail Championship – NEW for 2012 V Manicure – NEW for 2012 V Salon Nail V Irish Nail Art Championship V Permanent Polish V Boxed Nail Art V Photographic Classic V Photographic Nail Art V Student Tip & Overlay V Student Manicure ‘Seven Wonders of the World’ is the theme for categories Photographic Classic, Photographic Nail Art and Showcase Nail Art. Entrants can let their imagination run wild and we can expect some breath taking entries drawing inspiration from wonders old, new

EXCLUSIVE SHOW OFFERS The brands at Professional Beauty will have offers and discounts exclusive to the show. Opening stock packages, discounts off product orders and training and reduced prices on complete kits will be available for visitors to the show over the two days- make sure you know what stands to visit before you arrive in order to not miss out! Dermalogica, Creative Academy, Phyt’s, Agera, Clinicare, Crown Brush, Vein Gogh – these are just a few of the companies that are creating special show offers; make sure you are there to take advantage of these exclusive business deals. Save 20% when you purchase at the show from Repechage 10% off Phyt’s opening orders. V. Claire Products will be offering 10% off Phyt’s Opening Orders at this years show. This is not to be missed so make sure to visit us for inquiries. Sanrom opening stock offer. Substantial discount on all opening orders placed at the show on Retail & Professional sizes. Vein Gogh machine special price – from Advanced Skin Care Special Show offer available on purchase price of machine, please visit our stand for more details. Visit the Professional Beauty Dublin website for more show offers!

and natural from Northern lights, Canyons, Waterfalls, Barrier Reefs and rainforests through to Great Walls and Pyramids! Photographic Classic and Photographic Nail Art are both judged online prior to the event so make sure you enter your work if you would like to take part. Make it… Make-Up artistry is a popular route for many beauty students and professionals. Developing the creative and technical skills in make-up application are the foundations of an exciting career path and entering competitions is an essential way to add to your portfolio and increase recognition for your talent. This year at Professional Beauty Dublin the categories cover a range of skills in make-up techniques for both professionals and students. Categories and themes are: Fashion / Catwalk Theme: Tokyo ‘Bright Despair’ Indulge in the contradiction between the words ‘Bright’ and ‘Despair’ and let your artistic flair shine through. Think gorgeous and grotesque, pretty and ugly, cute and scary and work your magic!

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Professional Beauty Dublin


Fantasy Theme: Modern Masquerade Think Carnival luxury and be as elaborate as you like! While Masquerade Balls of the past were held to intrigue guests this is your opportunity to ensure that your look stands out like no other! Body Art Theme: Pop Art This category allows you to let your imagination run wild. Pop Art was an art movement that emerged in the mid 1950s and employs aspects of mass culture and this is your opportunity to use your abstract expressionism to show your most creative side! (The use of airbrush equipment is permitted in order to create your look.) Character/Prosthetics Theme - Fright Night (suitable for HDTV) Scare your competitors away with a unique character suitable for HDTV. Be as gruesome or as subdued as you like. Make-up entry categories: Student - Currently studying or a recent graduate Makeup Artist - Under 5 years Industry experience since graduation Makeup Master - Over 5 years industry experience With big cash prizes up for grabs and finalists work featured in Professional Beauty magazine and on the website, the competitions are a popular choice for nail and make-up enthusiasts looking to push their careers in the right direction. Registration and competition rules are available on the Professional Beauty Dublin 2012 website. Check out who’s at the show and what they are doing on the PB website: Those who register online for their show badge before 10 September will receive their FREE ticket in the post. Please quote lucky ticket number SPA5. With all the major brands coming together in one place, the expertise on offer in the free Education Village and the Live Stage, Professional Beauty Dublin is very much the event for professionals this autumn. Make sure to follow @pro_beauty #PBDublin



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Stand B16: Skincare giant Elemis will be coming to the show with its 2012 Christmas collection as well as offering demonstrations of its anti-ageing facials and Reveal Skinlab consultations. Stand F16: BAAM Cosmetics is coming to the show armed with a variety of brands and exciting products including the DermaPure Roller System, One Minute exfoliating and moisturising hand spa treatment, Waxxxpress, HiBrow and LaLa Express Mink Lashes. Stand C33: Airbase cosmetics are introducing Perfecting Primer – a colourless silicone gel containing the precious metal platinum designed for use in salon makeovers or as an add on sale. Stand A1: Asu Nail and Beauty Supplies will show its Perfect Match Mood gel polish, a range of heatactivated gel polishes that change colour depending on the temperature. Stand D16: Creative Academy Ireland will be there with the latest colours in the CND polish range as well as the six new autumn/winter shades of Shellac gel polish. The team will also show off CND’s latest launch: Additives, which are pure pigments and effects for nail artistry. Stand A33: Diamond Nails is the Irish distributor for the IMS Nails brand. Its latest product is Crystal Blue UV Nail Gel, a hard one-phase/builder gel that with good strength and a high gloss finish. Stands A34, A35, A42: Euro Products will show all the ranges it distributes to the Irish market, including He-Shi tanning; Skinician xx skincare line; Kooky nail wraps and Nubar’s Gelicure soak-off gel polish. Stand G4: Graham Anthony Stand F6: Payot Stand E6: Decléor Irish distribution giant Graham Anthony will be launching new products from skincare brand Decléor at the show. Aroma Youth Cleanser is aimed at mature skin and includes hyaluronic acid to hydrate and magnolia essential oil for its antioxidant properties. Aroma

Cleansing Mousse contains protective neroli, hyaluronic acid and exfoliating papaya extract. The company will also show the full ranges of Carita and Payot skincare, Tan Solutions tanning and Royal Effem make-up, including the new waterproof eye make-up range. Posh International, Ireland distributor of Nail Harmony, will launch Vitagel Strength, the first LED or UV-cured vitamin nail strengthener, enriched with Vitamins A, E and B5 and Vitagel Recovery, for brittle or weak nails. Stand B42: Repêchage, specialist in seaweed and botanical-based skincare technology, will launch the Hydra-Amino18 Hair Spa professional treatment and at-home care products at the show. As well as the new Biolight collection, a skincare line based around peptide and marine biotechnology to tackle the appearance of uneven skin tone or pigmentation and enhance cell renewal. Stand C6: Tan Organic will be coming to the show with its new product OilArganic, the multi-use dry oil formulated for hair, face, body, nails, and to improve the appearance of scars and stretch marks. With a unique cocktail of eight plant oils including argan, hemp seed, jojoba, rosehip, mandarin, avocado, sweet almond oil and macadamia, OilArganic also boasts skin healing, anti-inflammatory and moisture retention properties. Stand B26: Luxury marine skincare brand Thalgo will be bringing a variety of new products including its award winning anti ageing range. The new custom made anti ageing eye care range and complete line includes collagen to smooth and illuminate the skin, Hyaluronic to smooth and fill deep wrinkles and Silicum to soothe, fill and lift. Also check out Polynesia Spa Ritual, the latest creation from the brand which incorporatesthe scents of vanilla pod & Algo-Monoi complex, a blend of marine algae rich in trace elements and used by the Polynesian people for years to protect and enrich skin and hair.

Arbre Wax Arbre is not only about waxing its about caring from your clients skin. Arbré are renowned for their highly effective, trouble-free waxing system produced from the finest natural ingredients. With over 30 years of experience and research into professional waxing products and techniques, Arbré are the leaders of wax formulation. Arbré have perfected a specific waxing system, free from pine resin and mineral oil, for a complete professional waxing treatment and client care that will ensure your satisfaction and that of your clients.


Professional therapists have access to a wide range of premium cosmetic quality strip and firm setting waxsolutions catering for every part of the body – especially tailored for those sensitive areas to leave the skin feeling silky and smooth. Arbré also offer specialty waxing products to compliment waxing treatments such as pre & after-wax treatment lotions, anti-trauma oil and anti-ingrown hair solutions

Show Promotion

Arbre Strawberry and cream Hot Wax with Titianium dioxide 1 KG

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Made from 100% natural oils and resins Applies very thin Removes long and the smallest of hairs Heats at very low temperture Extremly pliable No sticky resdue Titianium smoothing Removes smoothly Great Selling High quality !

Launching at the show so come see us at stand A15 and avail of our great show offer

WWW.SAVERS.IE The Biggest Brands at prices you can afford � 20 Inch Couch roll buy 2 boxes of 9 rolls for €18 per box � Anti Linting Discs 500 Pack Buy 12 Packs Only €3.99 each � Lets Wax Spatulas 100 Pack Buy 10 packs Only €1.30 each � Lets Wax Paperstrips 100 Pack Buy 10 Packs Only €1.99 Each � Disposable Spa Slippers 12 Pack Only €2.99 � IBD Builder Gel 2oz Only €35 � 9% Crazy Angel Tan 1 Litre Only €29.99 � 3 Section Beauty Bed Only €259

Salon Savers, Ireland supplier to the hair and beauty trade, Unit 8 Canal Walk, Parkwest Dublin 12, 01 6205493 Website WWW.SAVERS.IE The Biggest Brands at prices you can afford

Tanning Trilogy TanOrganic give us the lowdown on the perfect Tanning Trilogy to create the most natural and lasting tan. Every girl wants a healthy glow that makes her look radiant and sun kissed. Bronzed beauties are plastered all over our TV screens, in our magazines and on the billboards in our streets. Let’s face it; a nice glowing tan makes most of us look healthier, it gives the impression our bodies are more toned and overall it makes us feel better (unless of course your one of those privileged people that can rock the pale look). Fake tan is by far one of the best inventions ever made for those of us that want to look our best without damaging our skin. Fake tan allows you to have that desired complexion all year round. There is no need to cook yourself on a tanning bed and the great thing is it can be done in the comfort of your own home. Let’s be honest, nobody wears fake tan to look fake. You want your faux tan to fool as many people as possible and give the impression you are a glowing goddess. The problem for many fake tan users is that day one or two after the application the tell tale signs start appearing. The tan becomes ‘grubby’ looking and starts to fade in certain areas, mainly the hands and feet. But the worst tell-tale sign is your dehydrated dry skin. We all know that feeling of waking up a few days after your sunless tan application and thinking ‘Oh no, it’s getting grimy looking’. The tan has gathered at your elbows, ankles and knees and you are now sporting dark brown, flakey patches. So how do you stop these tell tale signs and ultimately how do you achieve the perfect fade? TanOrganic, the 100% natural and organic sunless fake tan, believe the best way of achieving the most natural looking tan is to follow the ‘Tan Trilogy’ rule of thumb. TanOrganic is all about the natural way, containing no parabens, preservatives, fragrances or alcohol; TanOrganic is fully transfer resistant and most importantly natural looking. So what is the ‘Tan Trilogy’? The ‘Tan Trilogy’ follows three steps; the perfect prep, the perfect application and the perfect fade. TanOrganic have even developed products to assist the fake tanner when following the Tan Trilogy . Step One: The Perfect Prep Your skin must be fully prepared for your fake tan application. Think about it, if you don‘t exfoliate your skin before an application of 40•••••Beauty Professional Ireland

fake tan, where does the tan sit? It sits with the dead skin on top of your body and flakes off in patches resulting in a major tell tale sign. TanOrganic have created the ultimate exfoliator, TanErase. Made from unique organic fibers of the Viscose plant; TanErase is ideal for rejuvenating dry dead skin. The TanErase mitt will ensure smooth and flawless skin, which will ultimately result in a tan application that will last longer and fade more evenly. Step Two: The Perfect Application The secret to natural looking tan is to choose the right shade for your skin. Noelle O’Connor the mastermind behind TanOrganic advises: “ You should choose a color than suits your natural skin tone, this is key. We recommend that you apply one layer of TanOrganic and let it dry before you start building up the layers to achieve a darker look. Remember sometimes less is more. Make sure your skin is fully moisturised and exfoliated before your application allowing the tan to glide on smoothly”. Step Three: The Perfect Fade This step is probably the most important if you want to disguise the fact your tan is fake. Say goodbye to unsightly fake tan fading and hello to deeply moisturised and healthy looking skin with OilArganic from the creators of TanOrganic. Applying OilArganic every day after showering will help prolong your TanOrganic and ensure the perfect fade. When this 100% natural dry oil is strayed onto the body it dries instantly, leaving the skin feeling silky smooth without any oily residue. Why use OilArganic dry oil rather than ordinary body lotion to achieve the perfect fake tan fade? Body oils contain no water, which means it is absorbed into the skin. Skin is moisturised for longer when body oil is used instead of body lotion, which will prolong your tan and help you to achieve the perfect fade. This diminishes any of those tell tale signs and allows you to be as natural looking as the tan and oil on your skin. The TanOrganic ‘Tan trilogy’ is a simple but necessary rule of thumb for all fake tan lovers. Follow these three simple steps: Perfect prep, perfect application and perfect fade, correctly to achieve a glowing and natural looking tan at any time of the year.

Call +353 (0)21 427 2027 email or Beauty visit Professional Ireland••••• 41

In Company

A Good Aura

We spoke to the lovely Claire Kenny of Sunaura Distribution Limited, a family business located in Kilcoole, Wicklow. Sunaura is the sole Irish and UK distributor of Mila d‘Opiz Swiss Beauty – comprising of Skincare for men and women, bodycare, suncare and make-up. Sunaura is also the sole Irish distributor of PhD Safewax, a global leader in hygienic waxing. In addition, the company supplies theatrical make-up to colleges, professional make-up artists, and the stage and film industries How long has Sunaura been in business and where did the idea for the business come from? In late 1981, my parents decided to start a business that could be run from home, which meant that Mum was around when my brother and I came home from school. So they started by supplying saunas and sunbeds (which we no longer do). The business has totally changed since then and in response to customer requests we branched into skincare, make-up and salon supplies. We were very lucky to discover Mila d’Opiz, and to be given the exclusive distribution for Ireland. We love the products ourselves, and our customers regularly tell us that it is the most effective brand they have ever used. Teachers have even told us that their students don’t break out when using it for facial training, unlike with some other brands. In the last three months, we have also been offered the distribution rights to the UK, which we are very proud of. In the last three months, this has also been extended to the UK, which we are very proud of. Later, when we were offered the Irish distribution of PhD, we jumped at the chance because we think it is such a great system, and hygienic waxing is so important. Our make-up supplies have gradually grown 42•••••Beauty Professional Ireland

to include special effects make-up. This part of the business is rapidly expanding and has been a steep learning curve for us, but also fun. It has developed to the extent that we are now supplying several film productions at once! What is your company’s ethos? What makes you tick? We’re a small family business and we try very hard to give a personal, helpful and fair service. It’s usually the same person who takes the orders, processes them and packs them up for shipment, so customer requests don’t get lost between departments. We like to get to know our customers and we do our very best to make sure they are all happy with

1 Above: Claire

Kenny of Sunaura Distribution Limited

In Company

us. We’re also a very ethical business; we do reduce, reuse and recycle wherever possible. We care about supplying top quality products but at reasonable prices. You are another recession proof beauty business that inspires us all, how have you done it? As my grandmother would say, we “cut our cloth to suit our purse”! In other words, we have always tried to be realistic about what we could achieve, kept our costs to a minimum, and kept our ambitions within our capabilities. 1 Above: An example of

Do your staff personally train in make-up application and skincare? We have a beauty therapist on staff who specialises in training our customers (and us!) on our skincare and waxing products. The make-up industry, and special effects in particular, is so rapidly evolving that we like to hire specialists in specific make-up areas. We personally train alongside our customers and also keep ourselves up to date with all the training courses and information from our suppliers. We think it’s very important that our customers also keep up to date with the latest products, so they can market their businesses and themselves more effectively, which is why we are running some detailed training seminars for Mila d’Opiz customers during September, to inform them more about the active ingredients and product use. During October, we are hiring a film make-up artist to teach some of the latest special effects techniques to our makeup artistry teacher customers. Next year we intend to run a series of make-up artistry training days Have you been to any recent trade shows like IMATS or Professional Beauty in Dublin? Do you find them informative? I was at IMATS in February and I did find some of the seminars very interesting and educational, especially a prosthetic demonstration by Niall Gorton. We’re usually

Sunaura’s wide range of Theatrical Make-Up products.

1 Below: Already the Irish Distributors,

Sunaura have recently also become the UK Distributor of Mila d‘Opiz Swiss Skincare and Make-up.

busy exhibiting at the Irish shows. We have always exhibited at the Irish Beauty Show in March/April every year since Sunaura started, with the exception of one year when Mum was in hospital. We have sometimes also done the Professional Beauty show in the Autumn but two Dublin shows in a year can be hard to justify. But it is certainly less stressful to attend rather than be an exhibitor, for a change!

For further information Sunaura Distribution Ltd. 1A Druids Court, Kilcoole Industrial Estate Kilcoole, Co. Wicklow, Ireland Tel: +353-(0)1-2876587 Fax: +353-(0)1-2876596

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In the Salon

Salon Secrets

We have put together some of the best salon-based treatments recently launched on the market. Rejuvenating peels are a major focus this issue, take a peek at what’s in store for salons this Autumn.

COOL IT The Product: Environ Cool Peel U.S.P: Environ Skin Care is introducing a new approach to professional and home peeling with the groundbreaking Cool Peel, which rejuvenates skin while caring for the epidermis. Unlike more aggressive peels which destroy important skin cells, the new protocol developed by Dr Des Fernandes addresses lines, photo-damage and problem skin with light, repetitive treatments. This achieves visibly smoother skin with minimal redness and no recovery time. How to Use: The one hour Cool Peel is recommended as a course of six salon treatments, carried out at weekly intervals. Price: The Cool Peel professional treatment is charged from €480 for a course of six treatments. The LACM Home Peel Kit retails for €108 (wholesale €54). Contact:

HOT OFF THE PRESS The Product: New Waxxxpress by Caron Laboratories U.S.P: This month will see Baam Cosmetics officially launch yet another fabulous product to their new line, Waxxxpress. The wax, which has been described as the ‘high flyer’ of waxes, was formerly known as Caron Wax. It has recently been renamed to Waxxxpress. Baam Cosmetics are very proud to have just taken over the sole distribution of Waxxxpress in Ireland. The product is also famous for its “Express Heating Technology”. Therapists can heat their wax in no time; which leaves less waiting time for the salon’s clients. How to Use: Professional Use only. Contact:, visit or call Managing Director, Anne Woods on 087 242 7510

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PRO SMOOTH The Product: Agera® Grey Line Peels U.S.P: Agera® (Grey) Line of peels previously exclusively available to medical and physician field are now available to Salons and Spas. These unique treatments cause significant stimulation of the fibroblasts deep within the skin to produce new collagen and elastin. This proliferative effect on the skin‘s cells delivers many anti-ageing benefits without any unsightly skin shedding or redness. After only one session, the skin will look clearer, smoother and brighter. For maximum results a course of Agera® skin peels can be combined with medical microdermabrasion. Contact: Please contact Advanced Skincare Ltd. (01) 8355941 for for further information.

In the Salon

Down Under Product: Australian Bodycare Waxing Range Kit U.S.P: Due to popular demand, Australian Bodycare have put together a complete waxing kit for beauty salon clients as well as upcoming college students. The kit includes a Hywax Digital Heater, a Hot Wax pellet heater, pre and after wax, strips, tea tree and/or Clean and Clear honey wax, an instruction CD and much more. Australian Bodycare endorses a method of waxing which minimises the risk of cross infection between clients and has easy to use digital heating technology meaning your wax is ready to use in less time and maintains the correct temperature ensuring easy application. Tea Tree Oil antiseptic wipes are used to prepare the area to be waxed and will leave the skin clean and free of surface bacteria. Price: On Quote Contact: or Tel: 046 9481091

BEAT THE BUMPS The Product: Outback Organics Ingrown Hair Serum U.S.P: This Ingrown Hair Serum attacks unsightly, painful bumps and pimples that harbour ingrown hairs. Australian sandalwood, cypress oils, aniseed myrtle and prickly pear extract help heal imperfections without drying the skin. Combined with pineapple and papaya fruit enzymes and hydroxy acids, the serum gently exfoliates where the hair is trapped, freeing stubborn ingrown hairs to reveal smooth, blemish-free skin. Price: On contact. Contact: Beauty Products Ireland, Clonmel Co. Tipperary. 062-6136433, sales@

MASKED The Product: Matis Réponse Yeux Eye and Lip Treatment Mask U.S.P: This Eye and Lip Treatment Mask perfectly meets the eye area’s needs for moisturisation and antiageing action. It also responds to the stringent needs of dehydrated, chapped lips to provide comfort and suppleness. Ideal in extreme climatic conditions, during air travel or after intense sun exposure. How to Use: Apply a dab of cream to the area around the eyes and/or lips. Place cotton pads moistened with the Matis Gentle Eye Lotion on the eyes. Leave on for 10 minutes. Then, remove with the Gentle Eye Lotion. Contact: Star Products International Tel: (01) 4605055

PEEL FOR BEAUTY The Product: Laneche, GLYCOPEEL 50 % treatment pack. U.S.P: Laneche has developed a special treatment to reduce acne, wrinkles, pigmented areas and scars thanks to the high concentration of glycolic acid. The Glycolic Acid in the ‘Laneche Glycopeel’ is manufactured synthetically, to guarantee the products purity and the exact acidity. Glycolic Acid has the smallest molecular structure and therefore can penetrate deep in to the skin. A Glycolic Acid treatment increases the skins moisture retaining abilities and intensively stimulates the Collagen and Elastin fibres. The Epidermis becomes thinner which reduces the accumulation of sebaceous matter. Glycolic Acid makes the skin look more attractive, more even and more healthy looking. How to Use: Professional use only Contact: Beauty Products Ireland, Tel: 0526136433 or

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Irish Warpaint

Irish Warpaint is a very popular section of this magazine. We love featuring fantastic new Make-Up Artists throughout the year. This year, Beauty Professional Ireland Magazine is sponsoring the Make-Up and Nail Competitions at the Professional Beauty Show and we are having a fantastic demo focus for three top Make-Up Artists: our resident expert of all things make-up Ken Boylan and body painting experts Shima Mistry and Racquel Guirro.

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Irish Warpaint

Shima‘s Story Shima Mistry is a freelance Make-up Artist and Body Painter based in Dublin. She has done body painting projects for Google, Danone, The Department of Education and the Secret Boudouir to name but a few! She recently won the first Irish Body Painting Competition on the 27th of July 2012 which was on at the MAD Art Gallery. The competition was sponsored by FaceFX Make-up and is affiliated with the World Body Painting Competition held in Austria each summer.  The organisers are proposing a yearly event in Ireland so it will be great for the profile of body painting in Ireland for the future. Shima‘s body painting demo at the Professional Beauty show will showcase her use of the tools of bodypainting: sponge application, blending paints, airbrush application and finepoint brush application.

Raquel Guirro Raquel Guirro has worked as a bodypainter and make-up artist in the film industry for many years, including as part of the Oscar-winning special effects team on the acclaimed film Pan’s Labyrinth. She has competed at the World Bodypainting Festival in Austria for the past five years, recently receiving 4th place in the Special Effects Facepainting category. Her work seamlessly combines advanced bodypainting techniques with breathtaking special effects. Raquel lives in Barcelona where she works as a make-up and special effects technician. For the show Raquel will be doing a fantasy design, together with some special effects and fashion elements. The demo time on stage is limited to thirty minutes so Raquel will mainly prepare this in advance and use the time slot on stage both to finish the design and also to explain the various steps and processes involved in the overall work.

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Irish Warpaint

High Summer We preview some exciting new products which have just been or are about to be launched!


Quattro Stagioni The Product: ARTDECO Beauty Box Quattro U.S.P: Four intensive Eyeshadows offer a shimmering range of colours in violet, night blue, light brown and chestnut brown: ‘intense aubergine’(no. 283), ‘pearly eternal violet’(no. 89), ‘attractive nude’(no. 213) and ‘earth spirit’(no. 209) make eyes even more expressive and are easy to apply. They can be stored in perfect style in the limited-edition Beauty Box Quattro featuring a whimsical floral design. How to Use: Perfect for an Autumn Winter smoky look. Tapered soft shadow brushes are best used with this product to build up subtle colour. Price: R.R.P. €11.05 Contact: (01) 2864770 extn.

New Product Focus The Product: Tinted Veil Face Primer U.S.P: This is a tinted face primer which will minimise the appearance of pores and fine lines. This is a truly amazing product and completely addictive! You can wear this product on its own for a no make-up look, or under foundation for the ultimate flawless look. Great under both liquid and mineral powder foundations. Price: RRP €30 Contact: e

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The Product: Make Up For Ever Aqua Lip U.S.P: The extremely waterproof texture of this pencil can be used to reshape and heighten lip contour. Very long-lasting and non-transferable, it holds for hours even in extreme conditions. It is water and saliva resistant. It can be used on the entire mouth, after applying non-oily skincare on the lips (Lip Contour Skincare Pencil). The range of matte shades offers natural harmonies in matching tones and other more intense colors. How to Use: Draw a line directly on the contour of the lips, reshaping them if necessary. It is essential to put the cap back on after each use in order to maintain the fluidity of the texture and the product‘s waterproof properties. To cover the lips, apply the Lip Skincare Pencil, leave to dry for 1 or 2 seconds. Then color the lips with the Aqua Lip pencil. Price: €16.50 Contact:

Mink Lash The Product: LaLa Express Mink Lashes U.S.P: A product of the LaLa range the LaLa Express Mink Lashes have just arrived in Ireland, courtesy of Baam Cosmetics. These lashes are perfect for every Irish lady, they are affordable and fast, applications take only 30 minutes. The lashes have been inspired by cutting edge catwalk looks. They are made from soft, silky mink giving a natural and fabulous finish. The application takes just 30 minutes; lashes are applied randomly to the upper lid giving a full lash effect. Lashes are removed after two weeks, however they can be reapplied immediately at the salon. Price: Baam Cosmetics, distributors of the new LaLa Express Mink Lashes recommend a half day training for therapists. Baam are currently offering the following special package: Half day training, a full kit that includes two packs of mink lashes, tweezers, adhesive, finger ring and adhesive remover all for only €250+vat. Suggested retail treatment price for the lashes is €40. Contact:, visit or call Managing Director, Anne Woods on 01 4507573


Training Dates: Contact us for the next available training dates Address: Chase House, Northern Cross Business Park, Dublin 17 Tel: 01 8770877 Web: Email:

Irish Warpaint

BLUE BLOOD The Winter is Coming The Product: Arabesque‘s New Autumn/Winter Range U.S.P: Arabesque have recently launched their new Autumn/Winter Collection in warm and cold colours. The range includes two eyeliners, two eyeshadows, two lipsticks, a lip design pencil and accompanying nail varnishes. How to Use: The model pictured here shows how the Arabesque Autumn/ Winter collection can be used to stunning effect. Price: On contact. Contact: Beauty Products Ireland Classic Beauty Ltd. Tel: (0)52-61 36433

Billion Dollar Brows Treatment: Billion Dollar Brows were featured on Xpose last month and has already become a massive hit, sweeping it’s way across the country. With currently over 30 beauty salons with trained Billion Dollar Brow artists, Irish Brows all over the country are being treated to this amazing LA Brow treatment! USP: An eyebrow designing treatment that’s hit Ireland by storm, the brow treatment uses a patented tool – the Brow Buddy – to work out the eyebrow shape suited to your face with no stencilling and no guess work. The design is pencilled on to the face before the therapist works with layering the hair with a unique cutting process, precision waxing and designated hair removal. No threading required as the BBD Brow Artist’s work is so precise and the perfect eyebrow is completed with highlighting and shading. Price: On Consultation Contact: French Cosmetics, Tel: 046 9481091

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The Product: MUD Make-Up Designory eye colour U.S.P: Vibrant and silky Eye Colours, lushly rich with pigments for long-lasting colour. Specially formulated with superior ingredients tested by make-up professionals. The unique velvet consistency allows these versatile shadows to glide on smoothly and evenly – wet or dry. How to Use: Use wet to create an intense long lasting colour or to use as an eyeliner. Price: Prices start from €5.33. Contact: Nicola at Flair Hair & Beauty Supplies on Tel: 01 8641086. Also available online at

The Perfect Pair The Product: gloMinerals Perfect Lip Duo U.S.P: The perfect color duo for three on-trend lips: bold red, pretty pink and beautifully bare. Each pairs a complementary gloss and creamy lipstick for the perfect lip. How to use: Apply the creamy lipstick. Follow with complementary gloss to add shine and dimension. Can be worn together or separately. Combine with your favorite Precision Lip Pencil for extra definition and apply a small dab of gloss in the center of lips to create full, kissable pout. Price: €19 Contact: SkinLogic Tel: (045) 480 820

Makeup 4 ever.indd 1

29/08/2012 16:39

IT Crowd

Client Data Handling Our IT expert John Donnelly looks at the importance of client data handling and why getting accurate data from your clients is paramount these days.

When it comes to running a successful business, data is the new currency. Accurate and detailed information on your clients is vital to ensuring your Salon’s success. If you install a Salon Management System in your salon it will enable you to collect client data, compile it into comprehensive, meaningful reports and use it to learn about and understand your clients spending habits which in turn will allow you to target marketing campaigns in the right direction. Computers need to be fed accurate information on an ongoing basis in order for them to produce accurate information at the other end. This means that extra care and attention has to be taken with clients to ensure their information is accurate. To make the information gathering process easier, some software systems will prompt you if they are missing any information on the client’s record. Some will even print a list every morning of all the clients due in today and the information missing from each client. Getting a client’s mobile number is obviously a must but their email address is also very important. Other information such as his or her occupation, how they heard about the salon, birthday details and even what refreshment they like when they come in to the salon are nice details to have and can be used at any stage to target marketing campaigns towards specific groups of clients. Accurate client data is probably a salon’s 52•••••Beauty Professional Ireland

most valuable asset. Without it, you are watching clients leave the salon after a treatment and hoping that they will come back. With accurate client data, you have the tools available to you to track that client, to see whether they come back to the salon and if so, how long it took them to come back. If the client hasn’t come back within a set period of time, you have the capability of sending him or her a text message or email just to remind them that you are still there and are still interested in their business. One example of the power of marketing came from a salon of ours who targeted all clients who were salon regulars but haven’t been in the salon in the last six months and have no future appointments. The marketing search function threw up just over 300 names which the salon texted offering a 10% discount on their next visit and 100 free points should they join the salon’s loyalty scheme. Within 24 hours, forty former clients booked an appointment and all joined the loyalty scheme. A quick calculation based on the salon’s average bill worked out that the salon made €2,500 in additional revenue. Not only that, but they will get the repeat business from those forty clients because they signed up for the loyalty scheme. Your clients are your business. Make sure you know everything about them and above all, make sure you can stay in contact with them. Your business depends on it.

Contact Details:


Lashah ic Lashes are ol high addictive! ly



Introductory offers No minimum orders Demos available

Exclusive brands Training courses available Unrivalled customer service FREE delivery nationwide

on orders over £250/€250

For further details contact +44 (0) 845 3012107 or visit

Product Focus


BPI spoke to Tatyana Chemerynska of Rouge Salon, Ranelagh about her passion for Nimue Skincare. When did you first start using Nimue? We introduced Nimue to our salon since we opened in 2005. As a beauty therapist, I was looking for a product that can deliver results, keep skin rejuvenated and is suitable for even very sensitive skin type. I went about testing and trying Nimue products myself. I saw first hand how effective they were. So the decision was made easy to have Nimue skincare in our salon. Which sequence of treatments would you recommend for clients to keep aging at bay? Have a daily routine in the morning and evening (this should always be recommended by an experienced beauty therapist), sun protection is a must and regular rejuvenating facials. If you want to stay on the right skincare track you have to get a proper assessment from a beauty therapist. Do you have a lot of repeat clientele for the rejuvenation facials? All of our clients are addicted to Nimue facials and always come back as

recommended by our therapists. They find a series of facials with the Nimue line improves the appearance of fine lines, wrinkles and dark spots. I would advise that clients always use sunscreen and a high factor of 30 every day on their face, neck and hands. I advise them to do this even in the winter. The sun is the most aging of all factors, followed secondly by smoking. Are you happy with the brand and would you recommend it to other salon owners? As we have worked with Nimue for the last six years now I can say, without a doubt, that Nimue is fantastic skincare and it delivers consistent and great results every time. I would recommend it, absolutely!

Rouge beauty salon Ltd 66 Ranelagh Village Ranelagh Dublin 6 Tel: 01 4982505

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Irish Nails

Nail Seasons

We take a look at what‘s hot for the upcoming Autumn and Winter seasons.

FLASHING LIGHTS The Product: Pro Salon Nail Lacquers U.S.P: Loud and proud neon brights are the hottest trend for nails this summer and Nina Ultra Pro Salon Formula Nail Lacquers are paving a vibrant path to the brightest nails on the block this season! How to Use: Wear the nail trend in block neon yellow or orange like Rihanna and Katy Perry, or try a different shade on each nail a la Pixie Lott! Price: On contact. Contact:

MINXED The Product: Minx Nail Veneers U.S.P: Minx nail veneers are fashionable, dramatic nail coatings that cause no damage to the natural nail and last up to two weeks on hands and up to six weeks on feet. Celebrity fans include Rihanna, Beyonce and Liv Tyler to name but a few. How to Use: Minx is a solid film, with an adhesive backing that is heat activated. The patent-pending proprietary material that Minx is made of can easily be removed with heat by either the nail technician or the client. Price: The Maxi Minx Kit includes; Infra-Red Lamp, 8 Minx Packets(three services per pack), Scrubfresh, Lint Free Pads, 2 Crystal files, 10 Koala Buffers, Poster & Badge & costs just €195 & Vat, whilst Minx Designs cost €8.95+ VAT Contact: Creative Academy,Phone (01) 429 5122

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ADDED IN The Product: CND Additives U.S.P: Cosmetic grade Pigments and Effects that can be mixed into any sculpting powder or gel, or layered over CND Shellac™. The customised nail enhancement adds color, luster, shine and shimmer. How to Use: Dip a dry brush into Additives. – Lightly apply to the cured sticky inhibition layer of Shellac. – Apply Shellac Top Coat to seal and protect the design, and cure for two minutes. – Never blend Additives directly into Shellac as it will alter the Shellac formula and affect the cure and wear. * Never mix more than 30% or 1 part Additives to any powder or gel blend. Price: On contact. Contact: Creative Academy, Tel: (01) 429 5122

Pinpoint Accuracy The Product: The Barbara Brush by Crystal Nails U.S.P: If you want to see the Crystal Nail brushes in action check out this issue‘s Autumn Fairy step-by-step. These brushes were developed for the extra thin lines! Perfect for shadowing as well. It has very pointy end which makes easier to create amazing thin lines using the one move paints on artificial nails. Made using natural hair, therefore the quality is excellent. Price: €6 Contact: Phone: +353 85 1512541 Email:

Vivé La France The Product: New Nubar Gelicure Collection: Vivé La France U.S.P: Euro Products are excited to launch the new Gelicure collection “Vivé La France” by Nubar. A stunning collection of classic French shades for creating the ultimate long lasting French Manicure. With six stunning and elegant shades to suit all skin tones and seasons, nails can look effortlessly flawless for any occasion. From the subtle rosy pink of Mon Petite to the delicate glitter of Crystalina, Nubar has created a beautiful array of French variations which can be used to create the classic French look or give an elegant twist.   How to Use: Nubar Gelicure Crystalina is a translucent glitter polish,  excellent for layering over other Gelicure colours for endless sparkling colour effects. Nubar Gelicure La Perla is versatile, can be used on its own or as an alternative white french tip for a pearlised effect  or again for layering over other Gelicure colours to create endless colour variations adapting to clients needs and requirements.  Contact: For further information on Nubar products contact Euro Products on T: +44 (0) 845 301 2107 or W: www.

Introducing our brand new autumn/winter products and colours at Professional Beauty. Don’t miss these exclusive show offers on 30-Sep & 01-Oct in the RDS. Become a Crystal Nails Salon Plan member and get 30% off on all purchases and enjoy free workshops every 2 months!

GIVE THEM THE HAND The Product: Attitude Nail Polishes U.S.P: Attitude, a professional grade nail lacquer, is a range of over sixty nail colours ranging from classic and chic shades to contemporary and fashion driven on trend colours. Contact: Star Products International, Tel: (01) 460 5055,

Buy our products online from our webshop and pay with your laser or credit card. Check out our newest training courses (gel-nail, gel-refresher, acrylic nail, nail art, manicure-pedicure) on our website. Email: Phone: 085-1512541 Shop: 59A Leinster St North, Phibsboro, Dublin 7.

BPI Step by Step

Step by step We love this beautiful renaissance style step-by-step from Crystal Nails. Check them out at this years Professional Beauty Show where you can pick up what you need to re-create this work of art!

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BPI Step by Step

The Autumn Fairy Step 1. Push up the cuticle and remove the skin from the nail properly. Remove the dust with Crystal Nail‘s dust brush and after that use the Crystal Nails Nail Prep. Apply the Crystal Nails new Butterfly form to create extra long Stiletto Nails and make the nail extension with Crystal Nails Clear Powder.


Step 2 Shape the negative of the smile line with nail bed extension, after this bend the nail with the C curve bending tweezers. Step 3 Paint the background colors with colored acrylic powders.


Step 4. Fill up the free edge with Crystal Nails Clear Acrylic. Step 5. Give a nice shape to the nails and remove the dust. Step 6. Create the leaves. Use the Crystal Nails colored acrylic powders 44 (orange), 16 (yellow). Step 7. Use purple acrylic paints to heighten the contours. At the end give back the natural light of the nails with the Crystal Nails UV Filter. Choose one nail and paint on the autumn fairy with Crystal Nails acrylic powders.



7 2

1 Left: The finished picture! The finished product

depends on how artistic you are. Take your time and recreate the look in a leisurely artistic way. This would be an amazing look for a debs or winter masked ball!

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Salon Spy

The Rouge

Salon Spy decided that it was time for a defuzzing and a decent manicure. We sent her to Rouge Salon in Ranelagh for some pampering. For perhaps two or three days this “summer” I was lulled in a false sense of security that we were actually getting a summer! So I felt it was about time to address some badly needed personal grooming, and to stop putting it off. My nails were in worse than normal condition after a typical Irish winter deficient in Vitamin D. I was booked into Rouge Beauty Salon for a half leg and bikini wax and a Biosculpture three week manicure. The less said about my legs and bikini area the better. Tetyana Chemerynska who carried out my waxing was very professional and friendly, she explained to me the different waxes that I would be getting and the difference between the wax used for my legs as opposed to the delicate bikini area. On my legs a Harley gold strip wax would be applied and taken off with strips whereas on my bikini area Perron Rigot hot wax was applied. Its malleable form meant that it was applied easily and stayed hot as it opened the pores which made the eventual hair removal (although being a coward I was still bracing myself!) a much less painful experience than usual. All in all though you could never describe waxing as pleasant (unless of course you’re 60•••••Beauty Professional Ireland

a “Christian Grey” type of gal!). Tetyana with her professionalism and easy manner made it certainly a more bearable experience After a few minutes to collect myself, I headed downstairs to where I was getting a Biosculpture three week manicure done. I was excited as I’ve never had anything more adventurous than a French Manicure. I’m a bit of an enthusiastic amateur when it comes to nails. I collect an array of colourful polishes and find it an almost zen like therapy when applying them to my own nails. So I always look on in with an envied appreciation when I have a professional doing it. My nail technician Ireen Semenenk is a lovely girl who showed great patience with me as I almost ruined her fastidious work on a number of occasions clumsily bumping off the nail drying device! I left with the most wonderful nails which lasted for weeks and which everyone commented on for ages. My verdict? Rouge Beauty Salon is a great establishment with very friendly and competent staff who certainly made me feel very relaxed and comfortable while there and I wouldn’t hesitate returning to get more treatments in the future.

Rouge beauty salon Ltd 66 Ranelagh Village Ranelagh Dublin 6 Tel: 01 4982505

Salon Spy

• Applies like nail polish

• No chipping or peeling

• Cured in UV or LED lamps

• Soaks off easily

• Long lasting High Gloss finish

• Over 40 colours available

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BPI Expose

Winner Takes All Awards are important to every business and individual in the beauty industry. They are a mark of quality, an endorsement of expertise and they can be a great accolade for an individual. BPI‘s Editor Lucy Earley looks at the value of winning an award or competition. Beauty awards - are they really that important? Basically, yes they are. They can add a great deal of value to your brand, and in many different ways. Several studies delving into the psychology of buying have found that prospective consumers are drawn to a product which has gained an industry standard award. It can be an important factor in choosing your brand over the competition. Whatever your beauty speciality happens to be, go out and actively seek awards. Success Breeds Admiration Awards create a good buzz in the office. Winning an award can boost employee morale immeasurably. Sales staff statistically sell more due to an enhanced belief in a newly awarded product. Our minds can’t process a negative so if staff don’t fully believe in the merits of a product then sometimes sales can stagger. Gaining an industry or consumer award in Ireland can definitely freshen up a sales campaign with renewed vigour and enthusiasm. If you have won an award you reserve the right to become an award-winning business. For example, Tan Organic won Best Tan awards from The Irish Times, Mummy Pages and the Sunday World. Awards Attract Awards Awards can also create that most important of PR tools - word of mouth. A domino effect is often created resulting in the possibility of winning more. The tanning brand SunFX is a good example of a multi-award winner: “The awards SunFX have won over the last few years have helped in a huge way and add so much credibility to the brand. As our Awards have not only been Irish but also from Poland and the US, they also add to the global branding of SunFX and having these on brochures, websites and on the products themselves really add to the overall prestige” Andréa Ní Éalaithe of Star Products International told us. Kellie Ann Hayden – Spa Manager of the Ritz Carlton says “Beauty Awards are a very important tool in supporting the positioning of your Spa in the market place. The awards are great recognition in the Spa industry, and represent product 62•••••Beauty Professional Ireland

and service excellence. Awards help to bring out the friendly competitive side of the team, enlivening drive and dedication to our goals. Excellence is a journey, not a destination!’” the Ritz Carlton recently won the Irish Tatler Spa of the Year Award. Personal Belief But are you technically a brand if you’re a freelance Make-Up Artist or a Nail Technician? If you’re promoting a service by carrying out treatments on individuals then you are a brand with your own distinct name and branding. I wouldn’t be a big fan of Posh Spice (not so much for her offences against music but mostly because she really needs to smile more!) but, she is an excellent example of an individual becoming a brand. You have to have a strong belief in your product, in your own worth as a person. If you are a Make-Up Artist or Nail Technician you need to be a hard worker and possess self-belief before you enter a competition for the first time. How to Do It How do you find the best awards that will suit your business? Simply search the web and you will find what you need. Magazine awards e.g. Irish Tatler’s Spa Awards, the Image Beauty Awards and blog awards like Awards are excellent examples of how to target consumers. Industry awards such as the Professional Beauty Awards for everything from Salon of the Year to Employer of the Year 2013, and the Professional Beauty Show awards for Nail Technicians and Make-Up Artists are excellent accolades to apply and prepare for. Apply and see what happens. Send on product samples, well written supporting press releases and make sure they have all the ingredient

information readily at hand. Don’t worry about being not being salubrious enough. If you were to win a Best Value Award you will attract consumers on both price point and quality. Winning Factor Who consistently wins awards? Check out your competition. What do they do right? What technique does he or she have? But also, think about other awards that are out there. Your salon may not be able to compete with bigger luxury spas due to size alone; but you may have the best Nail Technician working for you who could bolster the business with an award. You might have a fantastic, easy to use website that customers come back to time and time again so check out website awards. You could have any number of business assets that are award winning. You might be a chain of salons that has a great customer and employee care ethos, so you could go for Employer of the Year Award. Think about what you have to offer. Be A Show Off! Show off your award! This goes for any coverage you receive whether it is an award or a positive article written about your business - showcase it! Take a picture of the award or a member of staff receiving it. Post the photos on Facebook, tweet it on Twitter and make sure you display it on your website on the front page. Take a quote from the award itself - even if you were just nominated such as Nominated for the Joe Blogg’s Award. If you stay on that track you might just win it next time. Include the award logo on your business cards, especially if you are rebranding. If you’re an individual include the logo as your Facebook banner, your Twitter signature and on your webpage as part of your bio. Awards can also form a very attractive base for a news story or news point for promoting your business, your brand or yourself. Personally, I love receiving press releases about awards, it’s great to see beauty professionals in Ireland doing well at their craft. And it is uplifting for us to feature it in our news area. Make sure everyone you can possibly contact knows about it. Send well written press releases with your logo and award embedded in the PDF or word document reiterating past or present awards. Send a separate hi-res image of your award. Take it from me, awards and happy news stories make Editors happy!

Retail Focus

Gorgeous Gifts

Back to school time often means getting back to business – despite being open all through the summer season! With people getting back into their daily routines, it’s time we made sure we picked up the pace and kept on top of what products we want our clients to know about. Take a look at what we have this month in Retail Focus!

Slim Biotic

PEAT MASK ÓGRA Skincare Peat is 100% natural Organic Irish peat. This peat infused mask re-establishes the PH balance of the skin and encourages blood flow. Sometimes users will experience redness on the face or a tingling sensation. This is a perfectly normal experience as the science of peat is to promote the blood flow to come to the surface of the skin. An exchange of ions occurs between the peat and the skin resulting in a tingling effect. The result is freshened and more youthful skin. R.R.P: €29.95

Quick Fix -Thalgo Hyaluronic Filler This star product contains freeze-dried Hyaluronic acid. On binding with the water present on the surface of the skin, the product swells and reduces the depth of the wrinkles by a simple mechanical effect. Therefore instantly, smoothing wrinkles. This fine tip applicator means each wrinkle can be targeted. The effect lasts up to six hours, a must have for any handbag! R.R.P: €40 Contact: Tel:01 8604704

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Product: Slim Biotic helps you feel lighter all day long thanks to the combination of two active probiotic bacterial strains, prebiotic fibres and Lithothamine seaweed. If you are an individual that has a stressful lifestyle, causing various implications such as weight gain, bloated stomach, constipation or abnormal bowel movements, then slim biotic is worth your investment. Slim Biotic is available in a 14 day sachet box. Each dose is equivalent to five billion probiotics. One sachet should be taken daily, diluted in water or with yoghurt to be taken with breakfast. RRP: €25 Contact: Thalgo Ireland Tel: 018604704

BEBEAU goes organic After the success of BEBEAUS range of strip and non strip waxes the formulation has now been further enhanced with organic essential oils to compliment the product. A very low heating temperature of just above body temperature allows the wax to set quickly and feel very comfortable for your client. Additional calming ingredients help to avoid any irritation and aid in the easy hair removal even for sensitive clients. The unique polymer based recipe allows the wax to remain flexible as long as it is on the skin so that you can apply large areas of wax without it getting hard or brittle – now you can offer your clients and even faster, more efficient and more comfortable wax than ever! The range is complimented with pre/post care oil, cleanser/toner and aloe afterwax gel to offer your clients the allround solution for a smoother hairfree skin! Call us now to find out more and ask for your sample or visit Contact:

Retail Focus

Clear Conscience

Eminence Mineral Foundation This mineral foundation available in two shades, Vanilla Cream & Honey Beige is an all-natural pressed mineral powder that offers buildable coverage for a flawless complexion. With antioxidants like firming rosemary, nourishing acai berry and rejuvenating green & white teas, this chemical-free foundation ensures that aging skin is put on hold and skin is protected from environmental injury. The high quality mineral powder does not contain any unhealthy bulking agents such as talc. Contact: Tel:Anne McDevitt Products 353 (0)1 6777911 or email

Quick Pedi The new Micro Pedi Professional will enable you to enhance your treatment offering even further. Equip your salon with the state-of-the-art Micro Pedi Professional and give your customers astounding, smooth results by effectively removing hard, dry and cracked skin with minimal effort and a pain free process. The Micro Pedi Professional uses a unique micro mineral roller that spins 360º, at an amazing 47 times a second! This gently, effortlessly and effectively buffs away at the dead, hard, jagged skin on your clients’ soles and heels with immediate effect. The results are instantly visible, leaving your customer truly satisfied from their pedicure treatment. The Micro Pedi Professional comes complete with a convenient pouch for easy storage and portability. There are three types of interchangeable rollers, Tornado (super extra-coarse), extra-coarse and coarse, so that therapists can select the necessary effect for each customer based on the condition of their skin. (A sample of each comes with the unit). The Micro Pedi Professional for use in salon is available for a trade price of €101.63 excluding VAT. Replacement rollers are also available for use in salon for a trade price of €75.00 excluding VAT for a pack of 24 coarse or extra-coarse rollers. For a pack of 24 tornado rollers (super extra coarse) the price is €100.00 excluding VAT. A pack of 24 mixed rollers is also available for €88.00 excluding VAT. INTRODUCTORY Bundle offer – MICRO Pedi Professional plus 24 tornado (green) rollers only €152.22 ex VAT saving you 25% (€50.41) Contact: Lifes2good on 1890 25 24 31,

3 in 1 Hydra-Radiance Mousse by Decleor is a cream mousse to clean all skin types usually using water for makeup removal. The new Hydra-Radiance Decleor Mousse restores radiance and retains the skin’s moisture. The rich, silkysmooth cream lathers into a gentle cleansing mousse upon contact with water and contains essential lotion of Neroli which protects and repairs properties to fight dehydration as well as exfoliating properties of the Papaya Extract. R.R.P: €28 for 100ml Pump

Eyes Wide Open Eye Make-Up Remover by Decleor is a biphase treatment by Decleor completely removes eye make-up and all types of mascara including waterproof. The remover contains specific active ingredients including water cornflower, which is soothing, and oil of Camellia, which is full of nutritional properties. The biphase includes an aqueous phase (blue in colour) as well as an oily phase which makes cleansing easier. R.R.P: €27 Contact: Graham Anthony & Co Ltd, Tel 01 8222711

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Nutrition Feature

A Zest for Life

Our resident Nutritionist Judith Cooper is now also a zest4life Consultant. zest4life is an exciting new weight loss plan. We take a look at what it‘s all about! zest4life is an exciting new and powerful health improvement and weight loss process designed to educate and motivate you to change and improve your body, your health, and your well being for good. The programmes are designed to create long lasting change Example results from our clients (sample of 295): V 95% lost weight & increased their energy levels V 84% improved their concentration and had fewer cravings V 100% reported health improvements V 73% reported lower stress levels Patrick Holford‘s zest4life nutrition & weightloss programmes are held in Dublin and Wexford Town Patrick Holford is a pioneer in new approaches to health and nutrition. He is widely regarded as Britain’s best-selling author and leading spokesman on nutrition. “Patrick Holford is one of the world‘s leading authorities on new approaches to health and nutrition” The Daily Mail What is zest4life? Patrick Holford and the zest4life team consisting of Psychologists, Life Coaches and Nutritional Therapists, have spent many years working to create a process that has a breakthrough approach that is needed for people to take control of their own health. This programme is the only one of its kind and fulfils a huge need that was identified right at the beginning of the zest4life journey. People need more support, structure and direction to change lifetime habits and that is what this weight loss programme provides. The zest4life philosophy is to teach people to eat real food in the real world. There are no meal replacements, weight loss pills, shakes, VLCDs (very low calorie diets) or anything that promises the earth but costs people their health, slows their metabolism, fails in the long term and damages their 66•••••Beauty Professional Ireland

Weightloss... Improved energy... Fewer cravings... Better memory... More stable moods... Fewer feelings of depression... Less indigestion and bloating... Lower cholesterol... Lower homocysteine... Lower blood pressure... Reduced PMS... Better skin... confidence and self esteem. During a zest4life nutrition & weightloss programme you will become armed with the tools, knowledge and motivation, to lead a healthy and vibrant life, and inspire your families to do the same. During each zest4life nutrition & weightloss programme you will learn: V Nutritional education V Motivational coaching V Psychology tools V Well-being topics V Weekly goal setting And follow Patrick Holford’s low GL eating plan. By following the zest4life low GL plan, you encourage your body to use the food you eat as fuel and not to be stored as fat. 1 to 1 zest4life nutrition & weightloss programmes are available in Dublin and Wexford Town. Standard programmes include one hour initial consultation followed by 5x30 minute consultations. Individual programmes are designed and tailored to each person’s needs Usual price €299 Special discounted offer €249 zest4life nutrition & weightloss group programmes available soon Please contact Judith for any queries on 0868694100 E: Please see for further details

Good Living Nutrition Judith Cooper Dip NT, mIANT, Nutritional Therapist www.goodliving

Salon Wise

Get Your ‘Shizzle’ On! Are you well prepared for the coming end of year seasons? The Beauty Stig gets a bit more snipey than usual about what you need to be doing! Well, well, now, I have to ask, how many of you took my advice from the last issue and are on your way to having a well organised and planned last four months of 2012? I am sure you have put a well rounded plan together for the upcoming debs season, Halloween, and Christmas periods as discussed last issue? Planned in your specials, spoke to your suppliers about special gift sets etc… Well, have you? But of course you have, why should or would I doubt you? Sure you are all special in your own right! Business people with a wealth of knowledge and experience behind you, why should you take my advice, sure I am only trying to help! We let me tell you something for nothing, and make sure you listen to this, I am not responsible for your business, paying your staff,

Pink Ribbons This October, women the world over will be taking part in Breast Cancer Awareness events, fundraisers and awareness campaigns and when it comes to the beauty industry, what better way to promote such a great cause to women everywhere? Here we show you some of our favourite pink ribbon products on the market for the month of pink and pride.

landlord, suppliers and you! YOU ARE!, so you need to take notice of the potential money making opportunities on your doorstep and make it work. Finding the right product for your customer, the right treatment for your local clientele and retail opportunities are king. So should I just say don’t do the following and then maybe you will? Search the internet for ideas – Simple, lots of ideas online and it‘s free! Ask your suppliers for promotional support and special deals/ offers, maybe something they may have helped another salon/beauty business with – they want to see you sell more, use more and buy more. They will help if you ask! Visit the trade shows, there are only two – this is a MUST…How else will you find new product and services, keep your business fresh and stay one step ahead of your competition? Plan, plan, plan, plan and then plan some more! You need to know where your revenue opportunities are coming from! So there you have it… The Beauty Stig

Darphin Donations

Product: Darphin Hydraskin Serum USP: Darphin will be donating £5 from each sale of their best-selling Darphin Hydraskin Serum sold in the UK during the month of October to the Breast Cancer Research Foundation’s study at the UK Institute of Cancer Research. Darphin has collaborated with the French illustration artists Ines & Matteo to create a unique and very Parisian visual which will be placed on the limited edition sleeve of the best selling Darphin Hydraskin Serum. Contact:

GlamGlow Product: Cure Sexy Super Mask by GlamGlow USP: The ultimate limited edition GlamGlow super mask for instant skin gratification has joined in the fight against breast cancer. A total of 25% of profits made from the sale of Cure Sexy will be donated to the Pink Ribbon Foundation over a period of three months from October to December. Cure Sexy contains volcanic minerals, French sea clay and TeaOxi and can be used on all skin types, skin suffering from rosacea, acne or ageing and delivers everything you need for great skin. It’s formulat contains high quality ingredients that provide exfoliation, shrinks the appearance of pores and leaves skin bright and soft. Contact:

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Education & Training

Autumn Education We take a look at the latest courses that are available in Autumn throughout Ireland. The long dark nights could be brightened by attending a course and learning new skills. You never know when they might come in handy!

Lashaholic Enhance your Eyelash Application Skills

Lashaholic is creating a storm in salons throughout Ireland, making it the ultimate craze in lash extension glamour. The perfect addition to your salon, Lashaholic will allow your clients to instantly transform their eyes and update their look. Whether they are looking for a subtle difference or a high volume, high impact style, Lashaholic is the product of choice for the most savvy of therapists and high-end salons. Euro Products are the exclusive Irish distributor of Lashaholic and they regularly run industry accredited One Day Professional Lash Extension Courses to equip beauty therapists with the skills and confidence to create stunning looks with Lashaholic Lash Extensions. Training courses are delivered by highly skilled and experienced Lashaholic Lash technicians to cover both theory and hands on application. Live models are used for demonstrations and each student trains on their own individual model. Upon completion of the course and successful submission of two case studies you will have a complete understanding of the application process and be ready to develop the skills that allow you to achieve high impact styles using Lashaholic Professional Lash Extensions. For further information on Lashaholic contact Euro Products on Tel: +44 (0) 845 3012107 or

The New POWDER ROOM GIRL‘S Make-up Artist Apprentice Course Always wanted a career in Makeup? Now is your chance to start! The Powder Room Girls have launched a new programme to train beauty professionals in makeup artistry. The programme will be run one day a week over three months. The trainees will also have the opportunity to assist senior makeup artists on magazine photoshoots, fashion shows and corporate events. Suitable candidates will also be given the opportunity to become a full member of the Powder Room Girls on completion of this course. The Powder Room Girls have most recently worked with clients such as Colleen Rooney, Caprice, Zoe Salmon, Renaldo, Celebrity Salon, Expose etc. Contact:

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Advance has announced more training dates in Dublin Due to demand Advance has announced more training dates in Dublin for the Laser hair removal course. Following the complete bookout of August dates, the Laser hair removal course will now also be available from the 3rd - 5th September 2012 at the Dublin location. The three day advanced and certificated intense laser course in hair removal is extremely advantageous for an employer looking to recruit a laser technician whatever the platform might be or a therapist looking to expand their qualifications. This is an excellent course for those wanting to show advanced training to stand out from your competitors. Advance Testimonial: “I was working as a beauty therapist and really wanted to get more into the aesthetic side. I applied to lots of skin and laser clinics, but they would not consider me as I hadn’t worked with lasers before. There are so many going for these jobs so you need to be qualified. It’s like a vicious circle they won’t take you on unless you have experience and you couldn’t get experience without working in the clinics. Advance was the first private college I heard about that was offering certified courses to become a laser therapist. After enquiring I got booked onto a course. The course took three days, the first two days was theory behind the laser, how it works, and the last was working with the machine all day. The lecturer was brilliant and has kept in contact since if I ever need to ask a question or have any problems. I am so delighted I did the course. I have recently started working in a high end clinic, learning new treatments and the wage also helps! I would highly recommend the course with Advance.” Catriona Kearns, trained May 2012 To reserve your place now contact or on 0044 2895 439022

Education & Training

Our Little Secret


Gainfort Academy wins Training Provider of the Year at Wexford Business Awards The Gainfort Academy has been going from strength to strength having recently been awarded “Training Provider of the Year” at the Wexford Business Awards 2012. The Academy, a subsidiary of Gainfort Hair and Beauty Supplies has been providing education for hairdressers for over twenty years and five years ago opened Gainfort Academy, Wexford followed by Gainfort Academy in Waterford. Accredited by ITEC and affiliated by IHF & ETPI the Academy offers diploma courses in Hairdressing, Barbering and Beauty as well as many workshops which are run both day and night. ITEC accreditation offers students a qualification that is recognised globally allowing qualified students to combine work and travel. Gainfort Academy distinguishes itself by providing small class sizes and providing excellent education through a talented team of educators and industry leaders. Their tutors are specialists in their fields & they participate in a scheme of continued professional development which ensures their methods are the very latest in the fast paced world of Hair & Beauty giving our students the edge in this progressive industry. They add to and change their training programme constantly with new training collaborations including Cinema Secrets, Woochie theatrical & stage fx, Dinair Airbase makeup, Marvelscara semi-permanent mascara to name but a few. New ITEC courses being launched include Sports Massage, Reflexology, Fashion, Theatre & Media Make Up & Spa Treatments. The world renowned Balmain Hair Extension Academy team will be commencing training programmes in their Academies this Autumn which are also HABIA accredited. The company’s ethos is Create, Inspire, Desire… This happens daily at the Academies. Further information on Gainfort Academy and its courses log on to or follow them on Facebook. Some Places are still available for the new ITEC academic year (this September). Call 053 9123681 to secure your place.

Some information on Our Little Secret‘s upcoming courses Our Little Secret say: “At our one day Hair Extension training courses we will teach you the wonderful art of hair extensions with the most popular no damage microring method. You’ll leave with extensive knowledge of the hair extension business an the confidence you need to create beautiful hair extensions.” The one day intensive course is in three different types of “no damage” microring hair extension application (monofibre hair, human hair wefts and human hair single strand extensions) The price includes all your training, tools, kits, work folder, practice hair, certificate, forms and aftercare advice. Training is provided by top celeb hair stylist Melissa Hayward who has over ten years experience in New York and Ireland, she is an industry leader in her field. Our Little Secret offer: -One on one training -Make course fees back in one to two heads of extensions -Training takes place on a date and time that suits you in their West Dublin studio or they can come to you nationwide! -No previous hairdressing experience required Call 00 353 86 8458598 now!

Smudgeproof Courses Smudgeproof is a school for semi-permanent make-up/micro pigmentation training and supplies. Elaine Fiddy, owner of Smudgeproof has been in the beauty business for over seven years. Feeling there was limited training available in Ireland for semi-permanent make-up, Elaine travelled to Germany to train amongst the best technicians in Europe and with Smudgeproof her goal is to bring the high quality and perfection back to Ireland in this new training facility. Smudgeproof trainers are amongst the world’s leading pigmentors. Sonja Laake is in the business for the last twenty-one years and her expertise in training and perfection is second to none. In our training their goal is for Semipermanent makeup/Micro pigmentation to be a natural enhancement of your features. Elaine says: “At Smudgeproof we see more and more consumers that view semi-permanent makeup as an ideal supplement to everyday makeup. We want our students to work with their client’s natural pallet and view permanent makeup as a natural effortless beauty that should subtly enhance their features so when the weekend comes all they need is a blush of colour for that glitzy night out. You will give your clients the perfect base with perfected fine hair strokes, soft lip line and lip blushes.”Elaine says. About Semi-permanent Make-Up With every semi-permanent make-up - very fine colour pigments are implanted into the surface of the skin with an oscillating needle. Only the upper cutaneous layers are affected by the procedure, the tissue underneath is not damaged by this. Smudgeproof colours undergo the strictest of dermalogical controls and are therefore allergy and hypoallergenically tested. For Further information on their next training courses, please contact Smudgeproof on 01 8770877 or email Check out our website

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BPI Education & Careers Are you looking for a new job? Do you want to advance in the beauty industry? Become a fully certified laser therapist in JUST three days!! The three day advanced and certificated laser hair removal course covers all aspects needed, to give you the knowledge to carry out treatments in confidence. 30% off the Dublin, laser hair removal course in October!! BOOK NOW to avoid disappointment

e: - Tel: 065-6822674

Airbase Training Book online at

For further information on qualifications please contact us: Tel. +44 (0) 2380 684 500 Email.

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VTCT is an international specialist awarding organisation. VTCT qualifications were aligned to the National Framework of Qualifications by the National Qualifications Authority of Ireland in February 2012. We have over 50 VTCT centres throughout Ireland offering a wide range of qualifications in the beauty sector. Some of our newest qualifications include: VTCT Level 6 (Ireland) Certificate in Laser and Light Treatments (NFQ) VTCT Level 5 (Ireland) Certificate in Thai Massage (NFQ) To find out more about how to become a VTCT centre and offer world-class qualifications and endorsed courses please visit:

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ORDER HOTLINE: 048 3752 5500 Beauty Professional Ireland••••• 71

Win 1 Night B&B, Dinner and Spa Break for 2 people at any of the Carlton Hotels worth €400 Just answer the following question:

How many Carlton Hotels are there in Ireland? Simply fill out and tear off the stub below and bring to the Beauty Professional Ireland (Stand B41) at the Professional Beauty show at the RDS Dublin on the 30th of Sept and 1st of October or post to Beauty Professional Ireland, Unit 7 Greenhills Business Park, Greenhills Road, Dublin 24.

Before Before

After After Before Before • Typically 1 treatment • Typically 1 treatment • Spider Veins • Spider Veins • Cherry Angiomas • Cherry Angiomas • Skin Tags • Skin Tags • Rosacea • Rosacea

After After Professional Beauty 2012. Professional See us2012. on Beauty stand E26 See us on stand E26

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Send your answer to: Exigo Media and Events Ltd. Unit 7 Greenhills Business Park, Greenhills Road, Dublin 24 Answer:...................................................................................................... Name: ........................................................................................................ Address: ..................................................................................................... Business name: ......................................................................................... Position: ..................................................................................................... Email: ......................................................................................................... Phone: ........................................................................................................ TERMS & CONDITIONS The prize is non transferable, subject to availability and no cash alternative will be offered. Entries must be received by the 5th October 2012. The Editors decision is final for a full list of terms and conditions contact:

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Beauty Professional Ireland  
Beauty Professional Ireland  

The Magazine for Ireland and Northern Ireland's Beauty professionals