BY KIKI PRAGER
THE BUSINESS OF CBD IN 2020
ISOLATE contains only CBD with no other cannabinoids. The extraction process used, removes all of the other cannabinoids, including THC, as well as, terpenes and waxes, leaving just pure isolated CBD.
tekram s'yadot ni DBC fo sepyT
FULL-SPECTRUM contain all of the plant’s naturally-occurring compounds. This includes other cannabinoids, terpenes and fatty acids, as well as, having THC.
BROAD-SPECTRUM contains multiple cannabinoids naturally found in the cannabis plant, but does not contain any THC. An extraction process is utilized to remove the THC compound, while maintaining substantial levels of other valuable cannabinoids.
GUMMIES
TINCTURES
Most CBD gummies come in packs of
Are generally made from high CBD strains of hemp, with
20 to 60 and are dosed at 5mg or
60 to 70 percent alcohol, and are primarily used to help
more CBD per gummy.
relieve anxiety or ease pain.Taken by a couple drops under your tongue and are the most common usage of
CAPSULES
CBD application available on the market.
An easy way to add CBD to one’s diet as a daily supplement. Capsules
TNEREFFID EHT
DBC FO SMROF
typically offer 10-25mg of CBD.
TOPICALS
CONCENTRATES Typically contain the strongest dosage of CBD compared to any other CBD product, can contain up to 10 times the average. Convenient in use – placed under tongue and
Lotions, salves, lip balms, and more which are known to help with chronic pain,
ingested slowly. Most popular among customers who are busy yet seek high potency CBD.
inflammation, acne, psoriasis, cancer treatment, anti-aging and more.
VAPES
SPRAYS Typically the weakest in concentration among different
Device needed for use, seem to have less effects compared to other methods but also has less drawbacks.
types of CBD products, ranging from 1-3mg. Used by spraying one serving into mouth daily or as needed.
CBD SOURCE WHAT TO LOOK FOR IN CANNABIS PRODUCTS Products that are third-party tested and made from organic, U.S.-grown cannabis. Why? Organic ingredients - this is due to less of a chance of consuming pesticides or other chemicals U.S. grown - Hemp grown in the U.S. is subject to agricultural regulations and cannot contain more than .3% THC.
MARKET There are markets for pets, pain relief, anxiety, sleep (combinations with melatonin), and more.
REASONS FOR USE Presentations are communication tools.
STRENGTHEN SOCIAL MEDIA PRESENCE Presentations are communication tools.
USAGE
Top CBD companies (according to Forbes) and their attributes
HOW TO COMPARE COMPANIES What differentiates these companies from one another are these attributes as well as certain elements like free shipping, information, and CBD education (since it is such a relatively new product/industry). Some of these companies are particularly notable. Charlotte’s Web oils, for instance, was a groundbreaking
benefits. The company got its name from Charlotte Figi, the sixyear-old girl whose epileptic seizures were cured by CBD. MedTerra includes excellent website navigation and educational
DBC
FO TSEB EHT
company in the industry with a firsthand understanding on CBD’s
graphics to help customers understand the benefits behind not only their products, but CBD in general.
COMPETITIVE MARKET ANALYSIS
The following companies have been reviewed by experts at CBD Oil Review based on 5 categories: Quality, Safety, Charity, Mission, and Innovation. They define each as follows: Quality - 100% hemp, GMO-free, conscious agriculture (grown in quality control regions) Safety - Have full and recent certificate of analyses, test negative for contaminations, no excessive THC levels Mission - Have a clear mission or vision demonstrating goodwill towards consumers (not profit-motivated) Charity - compassionate care programs or companies that make contributions to a verifiable non-profit organization of their choosing Innovation - Offering a water-soluble/microencapsulated CBD, using advanced extraction techniques (such as organic ethanol or supercritical CO2) and advanced systems to monitor environmental conditions in a grow room, blending terpenes/botanicals/nutraceuticals with CBD in a novel way.
HOW THE BIG COMPANIES GOT TO WHERE THEY ARE Let's take some of the top companies from above for example...
CBDfx: formulated the first 100% vegan, full-spectrum CBD gummy bear (with no corn syrup or artificial sweeteners). offers CBD-infused capsules, tinctures, concentrates, gummy bears, and vape kits/supplies – all of which range in price from $9.99 for a single pack of gummies to $175 for their tincture bundle. perhaps the only marketplace where enthusiasts of plant-based diets may find vegan-friendly cannabidiol products. performs laboratory testing and publishes independent Certificates of Analysis alongside each product. spend a great deal of energy publishing excellent educational materials on CBD. has a solid philosophy around plant medicine. Partners with BMI Distribution
Mana Artisan Botanics CEO has 20+ years experience in working with medical cannabis commitment to conscientious sourcing including the use of small-batch organic Hawaiian macadamia nut oil, coconut oil, and rare island honey for their sustainably-grown hemp infusions. receives the highest marks possible not only in regards to ensuring customer safety but also in crafting some of the highest quality CBD products their website beautifully illustrates the exotic lushness and spiritual significance of their own Honaunau Farm (located on the Big Island of Hawaii). emphasizes their support for the local economy in the process of formulating their hemp CBD products. performs extensive laboratory testing for common contaminants such as heavy metals, microbials, and pesticides, and even shares which laboratories they utilize upon request. Acquired by CBDCapitalGroup
Nuleaf Naturals Thousands of authentic, positive customer reviews Their organic, specially-bred hemp from Colorado receives nourishment from Rocky Mountain spring water before undergoing a highly innovative extraction process, and then being sent to a lab to verify its freedom from contaminants. Precision dosing Prices range from $38.50 for 240mg bottles (humans and pets) to $439 for the massive 4850mg concentration. Free 2-3 day shipping within US Have yet to post their independent lab results online!
Papa & Barkley 4.7/5 stars based on 1000 customer reviews. Throughly-tested products. Endorsed by Forbes, SHAPE, Mashable, and more. 30-day money back guarantee Free cannabis educational booklet available on website. Free shipping on orders $75+ Family-based company with a story behind it. Venture Capital backed. Founded by CEO Adam Grossman
Endoca has an interesting variety of products. thorough customer education programs. top notch ingredients. dedication to customers. they provide products with different cannabinoid profiles for consumers to experiment with. Their prices are reasonable for the quality provided. Live chat support. family-owned company. Partnered with Tough Mudder, official sponsor
CBDPure specialize in tinctures and boast about their 100% natural process and products. Great testimonials has a solid range of tincture products available, from 100mg to 600mg per serving. Washington-based team and family-owned company. website boasts a iron-clad 90-day money-back guarantee. Live chat support. uses only pure CO2 supercritical extraction. Receives ingredients from NutraPure.
To summarize
After looking at some of the top companies, it is more clear what differentiates these brands from their competitors:
product consistency and massive consumer backing # of years experience in cannabis field customer safety and product quality (as well as access to this information) being straightforward about product ingredients and those products being friendly to all diets Access to educational materials on CBD good price/dosage ratio
Universal CBD Online Retailers Criteria
Stores already distributing CBD topical products
CVS Health Walgreens Boots Alliance Rite Aid Kroger Neiman Marcus
Not yet:
Walmart Target Amazon
according to a Gallup poll, 1 in 7 Americans are CBD consumers THIS IS WHY STORES SHOULD BE INCENTIVIZED TO DISTIBUTE CBD PRODUCTS. BEING A CBD RESELLER HAS GREAT POTENTIAL TO BE A PROFITABLE VENTURE
Thanks to the rise of CBD wholesale companies marketing CBD products online, sales are forecasted to top $23.7 billion by 2023. THIS IS WHY CBD COMPANIES SHOULD PLACE THEIR FOCUS ON ONLINE MARKETING
Top Online CBD Suppliers
1. CBDistillery - has gained a solid reputation as a trustworthy partner of thousands of nationwide retailers. All products supplied by the company are tested by third-party laboratories and packaged with clear labeling. Examples of the retailers CBDistillery partners with include convenience stores, independent pharmacies, medical/healthcare offices, and wellness centers. 2. Global Cannabinoids - number one producer, manufacturer, and distributor of American-cultivated, hempderived CBD, Global Cannabinoids was also established in 2015. Specializing in bulk and wholesale CBD, the company’s product range includes CBD coffee, water-soluble nano CBD, pure hemp oils, CBD-infused bath bombs, CBD-rich full-spectrum tinctures, and CBD soft gels, to name a few. 3. HempMeds - produces Real Scientific Hemp Oil™ using hemp cultivated on a fifth generation hemp farm in the Netherlands. Triple lab tested hemp is derived from hemp seeds certified with the Organization for Economic Co-operation and Development (OECD). 4. Kazmira - describes itself as “the Innovation leader in the CBD Industry.” By utilizing a TruSpeKtrum technology platform process, Kazmira prides itself on eliminating traces of THC, chlorophyll, and plant wax from its products. Trace cannabinoids like Cannabigerol (CBG), Cannabichromene (CBC), and Cannabinol (CBN) are also eradicated from Kazmira’s THCfree CBD.
Gaining a competitive advantage: In summary "The key to gaining a competitive advantage with staying power in the CBD industry is to develop a high-quality product that will withstand the coming scrutiny of both regulators and educated consumers. If you want to differentiate yourself from other CBD businesses, it's key to provide thirdparty lab testing results to validate the quality of your product"
CORY SLOVIK, OWNER OF CORE ROOTS CBD
"In today's day and age, if someone is looking to sell a product, the normal avenues are Amazon, eBay, Alibaba or paid ads on social media," Slovik said. "In this industry, it's way, way, way different. You can't do any of those things." To successfully advertise and sell your CBD products, you will have to be creative. Establishing your own e-commerce store or carrying your products in a brick-andmortar location is a must. Marketing your product with an organic search strategy and customer loyalty programs is always safer than engaging in paid advertising. And, of course, every market is a bit different, so do your research and understand your local and state laws. -Business News Daily