2013 Greeley Tribune Home and Garden Show Packet by Kelly Geary

show 2013

Message Home & Garden with your company contact information for a registration package & investment pricing

f e b r u a r y

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friday

saturday

sunday

11am-6pm

9am-6pm

10am-4pm

22 23 24 Free Admission island grove regional park, greeley co

at a glance f e b r u a r y

2 0 1 3

friday

saturday

sunday

11am-6pm

9am-6pm

10am-4pm

22 23 24 Market Value - The 2012 show hosted thousands of active consumer attendees and over 170 unique exhibitors over a three day show! We offer several different sponsorship and exhibitor packages available in the two buildings of the show, to provide your business with the best event opportunity possible. Based on vendor feedback, the show has new hours and promotions continue to grow across the multi-media platforms. The Gardens - Local landscapers and greenhouses will create one-of-a-kind lifesize gardens for everyone at the show to experience. Our show visitors love to come and see these popular features! Gardens in the past have included gazebos, retaining walls, water features, ponds with fish and waterfalls, all with lots of fresh trees and flowers. Working SMARTER for You - Home & Garden 2013 has a new format & function for the familiar Prize Partners & Workshops components of the show. These two areas have the potential of bringing added energy & action from the community hand and hand with value added for to the businesses that participate. It is clear that we want H&G to offer features & highlights that work smarter so you donâ&#x20AC;&#x2122;t have to work harder. We are developing these two components with a whole new look and function. All registered vendors & sponsors will receive a separate flier outlining the new & improved education & prize features of H&G 2013. This information will be shared as we prepare for the show. One more example of our dedication to grow for you & with you. Stay tuned! Pet Zone - Pets are an important part of the family, so we offer a special zone dedicated just to them. The Pet Zone offers on site animal adoptions and is pick of the litter for products and services to help make sure pets get their creature comforts too.

Show Facility:

Island Grove Regional Park 14th Avenue & A Street, Greeley CO 80631 Buildings; Events Center, Exhibition Hall

Payment Plans That Work For You - Home & Garden Show agreements offer 4 payments. Registrations received after September 1st will require 50% deposit. Second payment requested the first week of November, Third Payment the first week January, & paid in full the first week of February. Registrations received after January 15th must be paid in full. Social Gardening - In 2012, the Home & Garden Show joined the conversation on Facebook to reach your customers through social media. It developed healthy roots with a base of followers that continue growing into the 2013 show. You can invite your customers to follow us too! All vendors are encouraged to follow us and add to the conversations as the show blooms. New Growth - Home & Garden Show has become a standard of reliable excellence in Northern Colorado. An online directory will be developed for the 2013 Show as the next generation of connecting you to your clients before, during & after the show.

Message Home & Garden with your company contact information for a registration package & investment pricing

Emily V Tilton, Event Producer etilton@greeleytribune.com Office: 970.352.0211 ext. 11228 Direct: 970.392.4450 Fax: 970.352.4059 Mail: 501 8th Ave., Greeley, CO 80631 show 2013

2012 survey stats & insights

Exhibitors

shared their goals, experiences & outcomes in a 2012 survey. The results include the following insight...

Top 3 Goals in Participating: 1) Exposure of product/service 2) Promoting business 3) Getting new leads

Approval Ratings:

95% likely to recommend 99% had fun 93% approval rating in the overall value of Show experience 95% event was valuable to my business 91% my goals for the show were met or exceeded

What Vendors Would Tell Their Friends: 1) I would do it again 2) Good traffic & a good variety of vendors 3) Good promotion

Percentage of Vendors Agreeing the Following Components were Rated Above Average to Excellent: Registration process 73% Event Staff 84% Communication & vendor process 71% Publicity 67% Exposure of product/service 64% Overall traffic 59% with a total 84% reporting satisfaction

All approval outcomes reflect positive statistical growth & added value in year over year vendor experiences

Consumers

completed their own survey sharing point of view, outcome & personal plans for their home and garden. Based on responses, consumers behavior indicates...

“When Thinking of Purchase Plans in the Next 12 Months...” A Consumer Top 10 List: 1) Landscaping Products 2) Home Decor 3) Cleaning Products or Services 4) Pet or Pet Service 5) Deck/Fence 6) Heating or AC 7) Furniture 8) Electronics 9) Remodeling 10) Appliances

Message Home & Garden with your company contact information for a registration package & investment pricing

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Quotes from Show Exhibitors “Our seasonal traffic hit us early! The unexpected interest came from our exposure & conversations at the show. It was a great pre-season boost.” “I’ve done 6 shows/year for 5 years and this was the best show for strong leads that set the pace for the coming year.” “The main goal was to set appointments at the show with serious customers & put the seed in the mind of everyone else. Success!” “I’ve always been happy after the show with meeting the public in Greeley. The show is a positive advertisement for our business. The people running it are always pleasant & helpful, too.” “I found more of my 2012 H&G leads converted into contracts than my goal. Business carried farther into the year than in past shows.” “This show is well organized from beginning to end. If we had a question, there was always a response that was quick & courteous.” “The Tribune promotes the show well within multiple platforms” “The conversion of leads into contracts was much stronger than years past.” “This was our first time doing a home and garden show. We loved it. Our exceeded our expectations. Thank You!! Staff was fabulous!”

greeleytribune.com/homeandgarden

sponsorships & exhibitor opportunities: 2013 Investment Outline Naming sponsor – limit of 7 businesses

Green Package – Redefined!

■ 24’ wide x 20’ deep corner exhibitor space in the Event Center ■ Full-page color advertisement in the H&G Show Guide ■ Online big box ad with 10,000 impressions, run of site on

■ 10’ wide x 12’ deep exhibitor space in the Event Center as

Sponsorship includes:

greeleytribune.com the week surrounding the show ■ Company logo in newspaper promotion of event beginning ■ ■ ■ ■

January 2013 Online, radio, social media and direct mail 2 Skirted tables & 4 folding chairs Electrical outlet Discounted investment for additional booths – 12’ x 10’ booth $750 each

Package includes: available

■ 1/8 page color advertisement in the H&G Show Guide ■ Company listing in the Home & Garden Electronic Directory

Red & Red Plus Packages Package includes:

■ 10’ wide x 12’ deep exhibitor space in the Exhibition Hall with

corner positions offered as Red Plus ■ 1/8 page black & white advertisement in the H&G Show Guide ■ Company listing in the Home & Garden Electronic Directory

Gold sponsor – limit of 7 businesses

Purple Package – limited availability NEW!

■ 36’ Wide x 10’ deep corner exhibitor space in the Event Center ■ Half-page color advertisement in the H&G Show Guide ■ Company logo in newspaper promotion of event beginning

■ 10’ wide x 10’ deep corner space in the west end of the

Sponsorship includes:

Package includes:

January 2013

Guide

■ Online big box ad with 5,000 impressions, run of site on

greeleytribune.com the week surrounding the show

■ 10’ wide x 10’ deep exhibitor space in west end of the

Silver sponsor - limited availability

Exhibition Hall

Sponsorship includes: 20’ Wide x 12’ deep corner exhibitor space in the Event Center 1/2 page black & white advertisement in the H&G Show Guide Company listing in the Home & Garden Electronic Directory 1 Skirted table & 2 folding chairs

■ 2 column x 2” black & white advertisement in the H&G Show

Guide

Non-Profit Package Package includes:

■ 10’ wide x 10’ deep exhibitor space ■ Company listing in the Home & Garden Electronic Directory ■ Copy of non-profit status documentation required with show

Blue Package - limited availability Package includes: ■ ■ ■ ■

Yellow Package Package includes:

■ 1 Skirted tables & 2 folding chairs

■ ■ ■ ■ ■

Exhibition Hall ■ 2 column x 2” black & white advertisement in the H&G Show

12’ wide x 10’ deep corner exhibitor space in the Event Center 1/4 page color advertisement in the H&G Show Guide Company listing in the Home & Garden Electronic Directory 1 skirted table & 2 folding chairs

agreement

Concessionaire Package Package includes:

Orange Package

■ 10’x10’ space with electricity to be placed in food court area ■ Company listing in the H&G Show Guide food concession

■ 12’ wide x 10’ deep exhibitor space the

■ Itemized menu required 30 days prior to the show

Package includes: