The TRSB Award for
BROUGHT TO YOU BY:
Advertising Campaign of the Year WINNER JULIE YOSHIKUNI The Empire Life Insurance Company
“This award is testament to the team that worked so hard to find a campaign that stands out. The look and the feel of this campaign was to be different, and to get our message across” WHILE ENJOYING a status as one of Canada’s leading insurance providers, Empire Life nonetheless realized that in a competitive marketplace, presenting their message in the best possible fashion was paramount. Thus, Julie Yoshikuni, VP of retail investment products and marketing, decided to take a
different path for the firm’s summer ad campaign, one that the advisors it was targeting would identify with. “This was the Emblem art meets science campaign,” she said after stepping off the stage at the Liberty Grand. “We used pop art because we thought that would appeal to the demographic
“We are very proud and flattered to be associated with this event, so to sponsor this award really is great for us” JOE GRIMALDI, TRSB
AWARD SPONSOR At TRSB, Canada’s leading translation services firm, we believe in putting the customer first. Canadian businesses count on TRSB for its high-calibre translation solutions, which include marketing adaptation, proofreading and terminology services, all adapted to each customer’s needs. As a first-class translation supplier, TRSB has become the partner of choice to many well-known banks and financial organizations. Our teams can handle all of your translation requirements, big or small, complex or simple. Using state-of-the-art language solutions, TRSB connects your business to your clients, one partnership at a time. For more information, visit trsb.com
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we were targeting. We wanted to do something fun and different for the summer, and we are very happy with how it turned out.” As the insurance space continues to become an increasingly important sector for wealth professionals, Empire Life has plenty of competition to maintain its market share. This award shows that it is ready and able to meet the challenge. “A talented team of designers and marketing people really worked hard to come up with an idea that would resonate with advisors and tell about the products that we sell,” Yoshikuni added.
FINALISTS The Empire Life Insurance Company Dynamic Funds Mackenzie Investments RBC Global Asset Management CIBC Asset Management/ Renaissance Investments Sprott Asset Management The Vanguard Group Invesco Canada’s PowerShares