Real estate wunderkind Kathleen Black is one of Toronto’s foremost industry motivators. Here, she shares with REP her formula for building relationships in an increasingly digital world IN TODAY’S hyper-digitalized world, finding that subtle harmony between cuttingedge systems and interpersonal connection can be a challenge. Team-building and real estate business coach Kathleen Black has developed a process that streamlines the daily rigours of real estate life with her unique brand of personal and professional development. Having put in years in the industry refining her model, she sat down with REP to look back at a career devoted to helping others achieve success. For Black, the word success means some-
business does require an element of natural talent,” Black says. “Personality profiling is an invaluable tool when you’re recruiting new salespeople to your team. You want to avoid making long-term mistakes, and our process specifically focuses on avoiding these types of oversights.” Team-building is only one element of Black’s vast repertoire of development areas – her service offering also includes sales systems, conversion techniques, mindset coaching and performance enhancement for agents.
“If we dare towards an ideal, we uncover the truth of our capabilities. In this lies the future of performance – a holistic flow of integrity, achievement and potential” thing altogether different than it does for most. While many view revenue numbers or perhaps strong relationships or even the ‘right’ attitude as the pinnacle of achievement, Black believes a happy union of all those criteria is the key to unlocking potential. Her vantage point on professional development is tantamount to that of an architect blueprinting a skyscraper, yet she still retains a strong foundation in that human touch needed for any service industry, especially one as personal as real estate. “We forget sometimes that growing your
Building a better team The insights Black offers come from hard-won experience: She spent the early part of her career selling real estate before transitioning into coaching. Black earned the 100% Award from Re/Max in her very first year in the business, and won the Platinum Award every year after that, so it’s safe to say the implementation of her Elite Business System into her own practice was a winner. Agents exposed to her system are selling exponentially more real estate and duplicating that success with multiple team
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