NEWS / MULTIMEDIA
Flavell thinks so. “If a lender is engaging with a consumer, it can be a little bit awkward, as the lender has the facility in place. The broker and the customer have built a relationship – it’s almost like an impartial third party.”
MARKETING THAT MATTERS Intellitrain’s Byron Gray offers five techniques to cut through the clutter and get your marketing noticed.
SEGMENT YOUR MARKET Segmenting will enable you to decide where, when and how to market yourself.
The latest highlights from MPA online and Australian Broker Online
In motion The latest from Broker News TV
SMALL IS BEAUTIFUL Boutique aggregators fight back
SAY WHAT? THE BIGGEST QUOTES FROM THE MONTH
“There aren’t too many lenders out there who are a credible alternative to the majors: I think Suncorp is very well placed to take on that mantle.” Suncorp’s Steven Heavey on the tide turning from the Big Four
“What are the four most dangerous words in responsible lending? ‘I did not understand’.” Futurology principal Kym Dalton argues that brokers should ensure clients really understand mortgage terms and products
MEETING THE CHALLENGE How to stay afloat in tough times
WAR OF WORDS How much further will MFAA-mandated education requirements go?
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“I think ASIC is always going to have to rely on us to provide them with details of our disciplinary process.”
DON’T DO WHAT EVERYONE ELSE IS DOING OR WHAT YOU’VE ALWAYS DONE Today, the majority of marketing has moved online, and as a business you too need to be visible online and use the various tools available to produce efficient and cost-effective marketing programs such as email newsletters, but don’t lose sight of the more traditional methods as often they have more impact now.
HAVE A STRONG CALL TO ACTION Tell clients what they should do next.
MARK OUT YOUR PATCH Localised marketing has never been so easy nor important so it’s vital to ensure you can be found and known in your local area.f you don’t, one of your competitors will.
ENTER INDUSTRY/LOCAL AWARDS Consumers buy from businesses they know, have been recommended to by friends or family, or recognised as experts. That’s why entering various awards such as the Australian Mortgage Awards can have a substantial impact on your attractiveness.
MFAA chief executive Phil Naylor on the responsibility of the industry to help ASIC weed out dishonest brokers.
A HELPING HAND Could brokers be the best people to help those struggling with their mortgages? Jon
To find out more on all of these stories, as well as latest business strategy advice, special reports, profiles, news, views and analysis, visit mpamagazine.com.au.