C-Suite
INSIDE WEALTH ENHANCEMENT’S EXPONENTIAL GROWTH CEO Jeff Dekko’s secret to growth? Keep building and never set a target BY GREGG GREENBERG InvestmentNews.com
JEFF DEKKO joined Wealth Enhancement as CEO back in 2003 when it was a regional advisory business with $600 million in AUM. Now, it’s a national firm with over $143 billion. Not that he had a target number in mind, mind you. “I was asked early on, ‘How big is big enough?’ and my answer was always the same: high-quality companies don’t set an end number. They focus on building something that lasts,” Dekko says. For Dekko, that meant building a quality business centered on comprehensive financial planning and a client-first mindset. All that growth, in other words, has been a by-product of operating with a laser focus on those two areas. IN 30.02 | 19