BROUGHT TO YOU BY
The Insurr Award for
Advertising Campaign of the Year WINNER
“We weren’t sure about the reaction we would get in the industry, so we’re really excited it gave us a chance to be shown in the forefront at the Insurance Business Awards” TINA RUPAREL Zurich North America
“We are delighted to showcase the best in the industry, as it is important to raise the bar” MELISSA YOUNG SING Project manager Insurr
FINALISTS AIG Canada
ATTRACTING THE attention of potential policyholders is more challenging than ever in today’s media-saturated world. Succeeding in a market where consumers are bombarded by marketing every day makes Zurich’s Advertising Campaign of the Year Award win all the more impressive. The insurer’s captives campaign captivated the IB Awards judges. Published both in print and digitally, the promotion highlighted Zurich’s coverage of human risk alongside P&C for businesses. Zurich described captives as “one of the most efficient ways to execute and control an organization’s risk management strategy,” incentivizing the product’s nearly two-year-long advertising strategy.
Distilling sometimes complicated packages into meaningful messages is at the heart of great advertising, and the Zurich team met that high expectation – according to the company, the campaign’s success has exceeded previous global benchmarks. The featured picture from the campaign showed a businessman and an assembly line manufacturing robot both wearing hard hats, hammering home the intersection of personal and corporate insurance. The campaign was taken to Toronto’s Captives Summit in a trade show-style booth, where Zurich distributed brochures and displayed a banner explaining the product’s solutions to interested parties.
April Canada Aviva Canada Inc. Economical Insurance The Guarantee Company of North America Markel Canada Sun Life Financial Trisura Guarantee Insurance Company RSA Canada Wynward Insurance Group
Zurich Canada
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