EDITOR’S LETTER / 1.1
A CHANGING WORLD
Kevin Eddy
Hello and welcome to Insurance Business—America’s newest insurance publication. We hope you like the first issue of the magazine and emerge from reading it full of ideas to help you take your business to the next level. The insurance industry is going through seismic changes at present—changes that mean producers need to review their business models to ensure they survive the next few years. The days of relying on personal lines to bolster profitability are dying as carriers more aggressively target the end customer directly; instead, producers must find new ways to reach clients, personal and commercial, as well as different clients altogether. It’s with that in mind that Insurance Business strives to be the “commercial magazine for the commercial producer,” offering insights into industry trends alongside cutting-edge business strategy advice to help you gain an edge on your competitors. We kick off our coverage with an exclusive chat with one of the greatest entrepreneurs in the world, Sir Richard Branson. On page 10, we also take a look at how the industry is changing and what you need to do to thrive. Our special report on technology, meanwhile, provides a sneak peek into the innovations that will shape the world of insurance for years to come. Tie that all up with analysis of the biggest news, behind-thescenes profiles of producers and agents, and a plethora of stats and business development advice, and we’re sure that Insurance Business will become your essential guide to a changing world. Kevin Eddy, managing editor, Insurance Business
COPY & FEATURES MANAGING EDITOR Kevin Eddy JOURNALISTS Caitlin Bronson, Stewart Huntington CONTRIBUTORS Tim Phillipps, Therese S Kinal, Jeremy Galbreath PRODUCTION EDITOR Roslyn Meredith
ART & PRODUCTION SENIOR DESIGNER Rebecca Downing GRAPHIC DESIGNER Loiza Caguiat
SALES & MARKETING NATIONAL SALES MANAGER James Donnellan MEDIA SALES MANAGER Molly Hummel COMMUNICATIONS MANAGER Lisa Narroway MARKETING EXECUTIVE Anna Farah
CORPORATE CHIEF EXECUTIVE OFFICER Mike Shipley MANAGING DIRECTOR Claire Preen CHIEF OPERATING OFFICER George Walmsley CHIEF INFORMATION OFFICER Colin Chan HUMAN RESOURCES MANAGER Julia Bookallil Editorial enquiries Caitlin Bronson caitlin.bronson@keymedia.com Advertising enquiries James Donnellan james.donnellan@keymedia.com Molly Hummel molly.hummel@keymedia.com Subscriptions subscriptions@keymedia.com Key Media 7807 E Peakview Ave Suite 115 Centennial CO 80111 United States of America tel: +1 720 452 2600 Offices in Sydney, Auckland, Singapore, Manila, Toronto ibamag.com Copyright is reserved throughout. No part of this publication can be reproduced in whole or part without the express permission of the editor. Contributions are invited, but copies of work should be kept, as IB magazine can accept no responsibility for loss
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iba@keymedia.com 2 | NOVEMBER/DECEMBER 2013
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