HRM 13.4 The Leadership Special

Page 48

FEATURE

STJobs HR Summit speaker finding ways to reduce waste and use greener forms of energy. Efforts like these attract young people into the workforce, says Bali.

Work culture Britannia Industries adopts an open and performancedriven culture. This is underpinned by driving for greater accountability and ownership for results that then get adequately rewarded, Bali says. Performance bonuses are aligned with company results, Bali says. “The performance management system at Britannia is enhanced every year to drive greater transparency and foster empathetic dialogue based on data and facts,” she adds. The company drives collaboration through its work processes. Employees are given common deliverables so that they are not focusing on isolated functions. “Delivering cost effectiveness and efficiency involves people from every function,” Bali says. There is a lot of emphasis on talent development at Britannia Industries. “It is important to get the right people in the right job and motivate them to do their best,” says Bali. Staff development initiatives include crossfunctional projects, job rotation and formal classroom training . The work culture supports continuous

learning. Every two weeks, the company conducts a “Lunch and Learn” session where employees are educated on topics ranging business issues to personal health and well-being. Employees at Britannia attend sessions known as “Tea or Breakfast with Vinita.” This gives them the opportunity to discuss company values as well as any business concerns that they might have. The company also gathers people around sports like cricket, which is wildly popular in India. “It allows them to come together and bond over a reason other than work,” says Bali.

“It is important to get the right people in the right job and motivate them to do their best”

Catch Vinita Bali ‘live’ at the it 2013 m m u S R H s b o J T S TOPIC:

People for competitive advantage

In this Asia exclusive presentation, Vinita will share her views and strategies on how investing in people can generate long term returns for competitive advantage. For more details visit www.hrsummit.com.sg

24-25 April 2013 Marina Bay Sands Singapore

www.hrsummit.com 46

ISSUE 13.4

HRMASIA.COM


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