CONTENTS
Issue 55
18
February 2012
Mortgage-Whacked Security An Underwriter's Take. Esperanza Creeger
NICHE REPORTS prime & FHA Commercial REVERSE MORTGAGE Construction/Rehab HARD MONEY JUMBO Service Providers
Publishers Robert Pegg robert@thenichereport.com David Pegg david@thenichereport.com MANAGING EDITOR Stewart Mednick stewart@thenichereport.com
10
Siz Referral Marketing Mistakes
32
Chris jones branch manager city first mortgage services Listen up.
Doren Aldana mortgage marketing coach How many of these are causing you to work harder than you really have to.
23
Tools and Strategies to Fall in Love With Leif Boyd american pacific mortgage
26 30
6
Keeping up with the Jones
DEPARTMENTS
09
note from the founder
Why Cap Rates Won't Save You This Time
14
online lead generation
Jeremy Cyrier president mansard Evaluating a good commercial deal.
21
Appraiser Sound off
35
tip of the month
37
What's your mortgage IQ?
Man on The Hill Marc Savitt President National Association of Independent Housing Professionals Presidential broker bashing backfires.
February 2012
45 50
LENDER & RESOURCE DIRECTORY BRINGING UP THE REAR
Associate Editor Cathy Johnson info@thenichereport.com Web COPY Editor Aileen Marshall info@thenichereport.com ACCOUNTING MANAGER Shawna Ingram shawna@thenichereport.com Advertising Director Jessica Grizzle Jessica@thenichereport.com Advertising sales Heather Bopp Heather@thenichereport.com Production Manager Henry Suchman henry@thenichereport.com Production Assistant Dawn Exner dawn@thenichereport.com Cartoonist Martin Bradford COLUMNISTS & Contributing Authors Martin Andelman Doren Aldana Leif Boyd Esperanza Creeger Jeremy Cyrier Karen Deis Tommy Duncan Chris Jones Chaibia Sarhrou Marc Savitt
pg 40 pg 40 pg 41 pg 41 pg 41 pg 41 pg 42