SPECIAL PROMOTIONAL FEATURE
BROKER TOOLS
Home Trust delivers new HIP+ broker tools Home Trust will be launching three new tools designed with brokers in mind at this year’s CAAMP Forum. Pino Decina, the company’s EVP of residential mortgage lending, offers a sneak preview EARLIER THIS year, I had the great pleasure of meeting many of our broker partners during the coast-to-coast roadshows hosted by Home Trust as part of our HIP+ launch. HIP+ is our own ‘Home Improvement Plan,’ resulting from a comprehensive review of our core operations. It remains one of the most important strategic initiatives in Home Trust’s 29-year history, and I’m pleased to tell you that the next phase of HIP+ will be on display at this year’s CAAMP Mortgage Forum in Toronto. For those of you unable to attend the CAAMP event later this month, allow me to give you a sneak preview of what we have planned. When we first launched HIP+, we concentrated initially on three distinct but highly connected areas of our business – people, processes and technology. We already know that we have some of the industry’s most knowledgeable and dedicated professionals at Home Trust; however, it was clear that in some areas, we needed to update our internal procedures and provide more efficient tools to ensure our teams could continue to meet the needs of our brokers now and long into
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the future. With that in mind, the first two projects under the HIP+ banner were very much process- and technology-focused. We launched SAM – our Standardized Adjudication Model for Residential Mortgages – to take our technology to the next level. We also realigned our internal teams to ensure we had the right people concentrating on the right tasks at the right time. I am very excited about the progress we have made to date, and with these major improvements to our internal processes well in hand, we have now turned our attention to improving service delivery to the broker community. To this end, we will be debuting three new broker-centric programs at the CAAMP Forum.
their Home Trust files. With Loft, you will be able to quickly view status updates for your deals; you also will be able to upload the documents required to support each deal, as well as access commitment letters once deals have been approved. It is our intention to simplify the tasks required on your end when dealing with Home Trust so you can spend more time on what really matters for your business – serving your clients.
Loft broker portal
Concierge online marketing collateral
With the release of the Loft broker portal, the way brokers interact with Home Trust is about to get a whole lot more convenient. Loft is the first of our new service improvement enhancements and will bring a new level of service access to help brokers manage all
I am equally delighted to announce that our new online repository of Home Trustapproved marketing content will soon be in full production. As your dedicated mortgage partner, Home Trust recognized that there was more we could do to help you promote the
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