Kashi Media Plan

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EVENTS Recycle and Get Rewards with Recyclebank Get points every time you recycle Kashi products by registering on Recyclebank. Points lead to coupons and free products. Real Food Promise Make a promise to eat well and choosing real food by actually making a promise with Kashi through their Facebook page. This promotes community discussion and accountability to fulfill the promise. The REAL Project Stands for Renew Eating and Living. Kashi partnered with Burt’s Bees to promote natural living with The REAL Tour throughout the country in 2011, which featured well known musical performers.

PRINT Kashi’s print ads are very clean and simple, which matches the tone of their message. The ads emphasize the natural aspect of their products.

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