DIGITAL MARKETING
WHY DIGITAL MARKETING? The heart of our business lies in how we market it. A successful business relies on successful marketing. Advertising, Public relations, promotions and sales. We can therefore say that marketing is a process by which a product or service is introduced and promoted to potential customers. I started a company named crime scene cleaners JA. What my company does is the proper removal of bio-hazard materials such as ‘ blood,urine,tear gas. “Traditional marketing refers to any type of promotion advertising or campaign that has been in use by companies for years and has been successful. These can include methods such as; print, advertisements such as newsletter billboards flyers and newspaper print ads.” This is the method that has been in use for years and has been successful but, let’s be honest things are changing. When I started my business as a new business owner and a non expertise in marketing I was beyond clueless as to the first marketing strategy to take when it came to putting my business out. So of course I did what i knew how to do, research. Upon research I was mainly exposed to the traditional methods of marketing, what was digital was not for the layman.This inspired the need for my magazine.
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