Editor’sNote
CONTENTS EDITOR’S NOTE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1
WELCOME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2
KERESE MILLER . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . .
3
ENTREPRENEUR AND DIGITAL MARKET . . . . . . . . . . . . .
3
DIGITAL MARKETING . . . . . . . . . . . . . . . . . . . . . . . . . . . .
6
WHY DIGITAL MARKETING? . . . . . . . . . . . . . . . . . . . . . .
7
SEARCH ENGINE OPTIMIZATION . . . . . . . . . . . . . . . . . . . 10 SOCIAL MEDIA MARKETING 101 . . . . . . . . . . . . . . . . . . 15 BOOST YOU POST . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 THE DO’S & DONT’S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 OF SOCIAL MEDIA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 KADENE MCPHERSON . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 MARKETING DIRECTOR . . . . . . . . . . . . . . . . . . . . . . . . . . 23
Throughout the creation of this project ,I have grown not only as a student but as a budding entrepreneur. I have learnt techniques that can be applied in more than one space. This magazine has also enabled me to think ,write and execute, creatively .For the completion of this project I have to thank a few people: Angela Miller: For helping with content and briefing Ronaldo Russel: For consultation and help with the layout Advisor: Melville Cook Yanique Gayle: Photography
IMPORTANCE OF GOOD GRAPHICS IN MARKETING . . . 28 GLOSSARY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
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