ADVERTISING GOOD DESIGN
Moms Demand Action For Gun Sense In America Ad Campaign Ad Agency: GREY, Toronto, Canada Creative Director: Patrick Scissons Released: 2013
These two advertising campaigns are against gun violence in America. The campaign done by Moms Demand Action For Gun Sense In America (left) has a very thought provoking concept that immediately grabs the viewer’s attention. By creating shock value with an image of a child holding a gun and comparing it to an object that seems harmless, they successfully got the message across. The Illinois Council Against Handgun Violence (right) uses a more humorous approach, which is not appropriate for such a serious topic. The art direction for these ads was also done in an inappropriate way by having children smiling while wearing bulletproof vests, which are not very noticeable until you read the copy. This campaign was meant to suggest the problem of gun violence among kids, but instead looks and sounds like a clothing advertisement. It includes way too much copy and therefore doesn’t get the point across as directly or successfully as the campaign done by Moms Demand Action For Gun Sense In America.
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