Proposal
Web Design Proposal for a Very Important Client. Beez-Kneez Project # 456 Prepared for: Steve Rogers
Statement of Confidentiality This proposal and supporting materials contain confidential and proprietary business information of Beez-Kneez. These materials may be printed or photocopied for use in evaluating the proposed project, but are not to be shared with other parties.
Proposal Issued; 12.02.2013 Proposal Valid to 01.12.2012
We will work with you to fully understand your business.
Page 1 | ABN 84 897 983 323 | www.Beez-Kneez.com | info@Beez-Kneez.com
Contents
Introducing, your Beez-Kneez proposal. Beez-Kneez Proposal Ref #456 Prepared for:
About Us ������������������������������������������������������������������������������������������������������������������������������������������������������� 2 Our Team ������������������������������������������������������������������������������������������������������������������������������������������������������� 3 About Us ������������������������������������������������������������������������������������������������������������������������������������������������������� 4 Our Team ������������������������������������������������������������������������������������������������������������������������������������������������������� 5
Steve Rogers, Brand Manager.
Case Study ���������������������������������������������������������������������������������������������������������������������������������������������������� 6
Make Lemonade
Our Services ������������������������������������������������������������������������������������������������������������������������������������������������� 7
Date prepared: 12 December, 2013.
Brief ���������������������������������������������������������������������������������������������������������������������������������������������������������������� 8 Project Description ������������������������������������������������������������������������������������������������������������������������������������ 9 Target Market ��������������������������������������������������������������������������������������������������������������������������������������������10
Quote valid until: 12 January 2014.
Welcome to Beez-Kneez! We’re very happy to be able to present you with
Target Market ��������������������������������������������������������������������������������������������������������������������������������������������12 Brief ��������������������������������������������������������������������������������������������������������������������������������������������������������������14 Project Description ����������������������������������������������������������������������������������������������������������������������������������15 Deliverables �����������������������������������������������������������������������������������������������������������������������������������������������16
this proposal for your project. We
Timeline ������������������������������������������������������������������������������������������������������������������������������������������������������18
believe we’ve covered everything, but
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if you have further questions or your project specifications have changed, please contact us today.
Timeline ������������������������������������������������������������������������������������������������������������������������������������������������������20 Sitemap �������������������������������������������������������������������������������������������������������������������������������������������������������21 Our Offer �����������������������������������������������������������������������������������������������������������������������������������������������������22
Beez-Kneez Address 888 Business st Suburb, 4000. Q. Phone 1300 000 000 Email info@Beez-Kneez.com Your Project Manager
Buget breakdown �������������������������������������������������������������������������������������������������������������������������������������23 Our Offer �����������������������������������������������������������������������������������������������������������������������������������������������������24 Buget breakdown �������������������������������������������������������������������������������������������������������������������������������������25 Acceptance �������������������������������������������������������������������������������������������������������������������������������������������������26 FYI �����������������������������������������������������������������������������������������������������������������������������������������������������������������27 Terms & Conditions ��������������������������������������������������������������������������������������������������������������������������������28 Notes ������������������������������������������������������������������������������������������������������������������������������������������������������������29 Optional Extras �����������������������������������������������������������������������������������������������������������������������������������������30
Johnny Appleseed
Invoice ���������������������������������������������������������������������������������������������������������������������������������������������������������31
0412 000 000
Project Completion ���������������������������������������������������������������������������������������������������������������������������������32
johnny@beez-kneez.com
Page 2 | ABN 84 897 983 323 | www.Beez-Kneez.com | info@Beez-Kneez.com
About Us
We work flexibly with clients to fulfil their design needs. Whether you need to create a brand from scratch, including marketing materials and a beautiful and functional website or whether you are looking for a design refresh we are confident you will be pleased with the results.
We work with clients big and small across a range of sectors and we utilise
Who we are
all forms of media to get your name out there in a way that’s right for you.
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responding effectively to your promotional needs and we will work with you
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We believe that analysis of your company and your customers is key in to fully understand your business to achieve the greatest amount of publicity possible so that you can see a return from the advertising. We have a number of different teams within our agency that specialise in different areas of business so you can be sure that you won’t receive a generic
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service and although we can’t boast years and years of service we can ensure
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latest technologies, media trends and are keen to prove themselves in this
purus. Curabitur tristique tortor ut sem vulputate quis eleifend tellus faucibus. posuer etas.
you that is a good thing in this industry. Our teams are up to date with the industry and that’s what you want from an advertising agency, not someone who is relying on the same way of doing things that worked 10 years, 5 years or even a year ago.
What we do Sed in molestie odio. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse id lobortis libero.
We will work with you to fully understand your business and your target audience to inform our marketing strategy.
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Whatever the level of support you require, we are sure that we will have a
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package that meets your needs. All of our virtual professionals are highly
ut, porta a mi. Mauris aliquam arcu vel
experienced in the areas in which they work and have been through a
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thorough recruitment process to ensure they deliver to the high standard that
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you would want for your business. We will work with you to fully understand
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your business and your target audience to inform the most effective
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marketing strategy for your business. Take a look at out Recent Work and Clients to see what we mean.
Page 3 | ABN 84 897 983 323 | www.Beez-Kneez.com | info@Beez-Kneez.com
Our Team
We strive to be the best at everything we do. Whether you need to create a brand from scratch, including marketing materials and a beautiful and functional website or whether you are looking for a design refresh we are confident you will be pleased with the results.
Tom Riddick
Katherine Valient
Henry Percival
Position: Creative Director
Position: Graphic Designer
Position: Business Manager
Experience: 10 years
Experience: 8 years
Experience: 15 years
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Marilyn Warner
Lazarus Wendell
Melanie Hoburg
Position: Project Manager
Position: Web developer
Position: Social Media Manager
Experience: 10 years
Experience: 10 years
Experience: 10 years
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Page 4 | ABN 84 897 983 323 | www.Beez-Kneez.com | info@Beez-Kneez.com
About Us
We work flexibly with clients to fulfil their design needs. Whether you need to create a brand from scratch, including marketing materials and a beautiful and functional website or whether you are looking for a design refresh we are confident you will be pleased with the results.
We work with clients big and small across a range of sectors and we utilise
Who we are
all forms of media to get your name out there in a way that’s right for you.
Lorem ipsum dolor sit amet, consectetur
responding effectively to your promotional needs and we will work with you
adipiscing elit. Fusce ultrices mi eget turpis venenatis commodo condimentum ligula vulputate. Vestibulum mollis purus eget elit porta dapibus. Mauris porttitor dolor ut est rhoncus et consectetur sem
We believe that analysis of your company and your customers is key in to fully understand your business to achieve the greatest amount of publicity possible so that you can see a return from the advertising. We have a number of different teams within our agency that specialise in different areas of business so you can be sure that you won’t receive a generic
euismod gradaft.
service and although we can’t boast years and years of service we can ensure
Sed eget dolor purus, id fringilla
latest technologies, media trends and are keen to prove themselves in this
purus. Curabitur tristique tortor ut sem vulputate quis eleifend tellus faucibus. posuer etas.
you that is a good thing in this industry. Our teams are up to date with the industry and that’s what you want from an advertising agency, not someone who is relying on the same way of doing things that worked 10 years, 5 years or even a year ago.
What we do Sed in molestie odio. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse id lobortis libero.
We will work with you to fully understand your business and your target audience to inform our marketing strategy.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Whatever the level of support you require, we are sure that we will have a
Sed neque sapien, rutrum eget viverra
package that meets your needs. All of our virtual professionals are highly
ut, porta a mi. Mauris aliquam arcu vel
experienced in the areas in which they work and have been through a
libero ullamcorper suscipit. Nemperum
thorough recruitment process to ensure they deliver to the high standard that
quiae nes sitatibus id est, que nit,
you would want for your business. We will work with you to fully understand
optae peles dunditas derum volupta
your business and your target audience to inform the most effective
nulliquiatem volut enti.
marketing strategy for your business. Take a look at out Recent Work and Clients to see what we mean.
Page 5 | ABN 84 897 983 323 | www.Beez-Kneez.com | info@Beez-Kneez.com
Our Team
We strive to be the best at everything we do. We have a number of different teams within our agency that specialise in different areas of business so you can be sure that you won’t receive a generic service and although we can’t boast years and years of service we can ensure you that is a good thing in this industry. Lorem ipsum dolor sit amet, consectet adipiscing elit. Fusce ultrices miegetere turpis venenatis commodo condimen tum ligula vulputate.
Tom Riddick Position: Creative Director Experience: 10 years
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Katherine Valient
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Position: Graphic Designer
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Experience: 8 years
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Lazarus Wendell
Ut essimet alitatia derum et quiantin rae sinum faccusae pro
Position: Web developer
lam, sa quias dolorup tatetur moloreped simusap.
Experience: 10 years
omnitas doloratum et vendendit eate pro temporat.Ibus. eum
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Melanie Hoburg
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Position: Social Media
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Experience: 10 years
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Page 6 | ABN 84 897 983 323 | www.Beez-Kneez.com | info@Beez-Kneez.com
Case Study
Selfy.
Client Make Lemonade Delivery date April, 2013
Project Selfy website, design and development. Included target market research and analysis, branding and website design and development and social media management.
Make Lemonade required a vibrant, dynamic, easy to update and access website which allowed users to register, find events near them, and advertise their own. During the briefing phase it because apparent that this was a special project that would need a high-level of customisation. Working with Make Lemonade’s project planners and managers, we were able to turn their vision into reality, on time as well as on budget. The Selfy website features many new technologies and accessibility options design to be easily accessible to all members of the community. The website launch as a successful event, attended by some of the leaders in the local IT industry.
Outcome Project develiered on time and on budget. View the new Selfy website by visiting:www.themecanon.com
Project Scope • Website design and development • Search Engine Optimisation (SEO) and promotion • Social media management • Branding design and development
Project Specifications • Vibrant, engaging design • social meida integration • Easy to use control panel
Selfy is a beautiful Wordpress Theme dedicated to promoting, selling, and showcasing
• Clean, fresh, professional design
you. Selfy was built for non-web designer and developers, and in a few moments you
• Cross-platform compatibility.
can customise this theme to suite your own needs. This theme is super organized, and
• Easy brand control
highly documented, so working with these files is a breeze, plus there is full support for
• Folio gallery
working with Selfy.
• Client testimonials
Page 7 | ABN 84 897 983 323 | www.Beez-Kneez.com | info@Beez-Kneez.com
Our Services
We are a small studio that designs for print and web. Whether you need to create a brand or website from scratch, or you are looking for a design refresh, we are confident you will be pleased with the results. The services we offer are:
Price structure
All Services • Print design.
Design Website /app design
Logos, business cards, stationery, $150 P/H
greeting cards, packaging design, special event design.
Website/App development
$180 P/H
Social Media Managment
$120 P/H
• Web and app design. Donec fermentum augue nec mi semper id rhoncus sem ultrices. • Web and app development
Web and App Development
Aliquam tellus lectus, consectetur nec
Website /app design
$150 P/H
Website/App developzment
$180 P/H
Social Media Managment
$120 P/H
tincidunt quis, fermentum ut enim. Aliquam pulvinar, risus ac tincidunt. • Social media management. Praesent ultrices, est quis accumsan egestas, odio libero vehicula dui, id interdum lorem velit non lacus.
Social Media Management
• Brand and product launches. Website /app design
$150 P/H
Website/App development
$180 P/H
Social Media Managment
$120 P/H
Donec fermentum augue nec mi semper id rhoncus sem ultrices. vehicula dui, id interdum lorem velit. • Brand management Aliquam tellus lectus, consectetur nec
Promotions
tincidunt quis, fermentum ut enim.
Brand and product launches
$150 P/H
Email marketing campaigns
$180 P/H
Copywriting
$120 P/H
Aliquam pulvinar, risus ac tincidunt. • Email marketing campaigns Praesent ultrices, est quis accumsan egestas, odio libero vehicula dui, id interdum lorem velit non lacus.
Page 8 | ABN 84 897 983 323 | www.Beez-Kneez.com | info@Beez-Kneez.com
Brief
Make Lemonade In recognition of this, we recommend thorough attention be paid to establishing a strong and cohesive visual identity for you that will cross platforms effectively and ensure that your brand does not get lost amongst the noise of your competitors.
Beez-Kneez Proposal Ref #456 Prepared for: Steve Rogers, Brand Manager. Make Lemonade Date prepared: 12 December, 2013. Quote valid until: 12 January 2014.
Product Lorem ipsum dolor sit amet, consectet adipiscing elit. Fusce ultrices miegetere turpis venenatis commodo condimen tum ligula vulputate. Vestibul umbalet mollis purus eget elit porta dapibus. Mauris porttitor dolor ut est rhoncus et consectetur sem euismod. Sed eget dolor purus, id fringilla purus. Curabit tristique tortor ut sem vulputate quis eleifend tellus faucibus.
Requested Specifications • Mauris porttitor. Praesent ultrices, est quis accumsan egestas, odio libero vehicula dui, id interdum lorem velit non lacus. • Vestibulum mollis. Donec fermentum augue nec mi semper id rhoncus sem ultrices.
This brief, proposal and quote have been put together with the aim of your success in mind. It is our goal to facillitate the succesful design, development and launch of your new
• Fusce ultrices mi. Aliquam tellus lectus, consectetur nec tincidunt quis, fermentum ut enim. Aliquam pulvinar, risus ac tincidunt. • Sed eget dolor. Donec fermentum augue nec mi semper id rhoncus sem ultrices.
brand and website.
Design
Thanks from everyone at Beez-Kneez
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for your interest in working with us.
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We hope you find our letter of proposal
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inspiring and are jut as exicted as we
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are at the prosppect of seeing it get off
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the ground.
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Development Nam, simusam fuga. Nemperum quiae nes sitatibus id est, que nit, optae peles dunditas derum volupta nulliquiatem volut enti opta plaudam alit ute quo quasimp orepta quam qui tet fugitatur sequiam rem alibusant. Sed in molestie odiom getia. Tur, quibus. Dipitaspel is audiatu ribusandaes et iur, aut lautem. Namustium quaeruntibus dolorrum ea si dolut ea poreribusdae seque volupti utendipis esequis neceariatur aut ligendia dolores voluptatus, senihil iurionsed quas etumquo cone odist dolorese veliam rectus voluptas dolora.
Page 9 | ABN 84 897 983 323 | www.Beez-Kneez.com | info@Beez-Kneez.com
Project Description
Brand refresh, website design and dev. Specifications
Design: logo, corporate identity, print collateral and third party providers Design: corporate website
Development: Front and rear-end development of website Development: domain name, hosting, SEO, social media management, copywriting and launch
We want you to feel informed and empowered during the progression of your project. Below we have outlined in detail what each of your unique project specifications will involve.
Logo and corporate identity.
Design
A logo is a graphic mark or emblem commonly used by
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commercial enterprises, organizations and even individuals to
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aid and promote instant public recognition. Logos are either
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purely graphic (symbols/icons) or are composed of the name of
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the organization (a logotype or wordmark). In the days of hot
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metal typesetting, a logotype was a uniquely set and arranged
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typeface or colophon. At the level of mass communication and
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in common usage a company’s logo is today often synonymous with its trademark or brand.
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Corporate identity comes into being when there is a common
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ownership of an organizational philosophy that is manifest in
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a distinct corporate culture — the corporate personality. At its most profound, the public feel that they have ownership of the philosophy. Corporate identity helps organizations to answer questions like “who are we?” and “where are we going?” Corporate identity also allows consumers to denote their sense of belonging.
Corporate website design. Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include; web graphic design, interface design, authoring; including standardised code and proprietary software, user experience design and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.
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Development Nam, simusam fuga. Nemperum quiae nes sitatibus id est, que nit, optae peles dunditas derum volupta nulliquiatem volut enti opta plaudam alit ute quo quasimp orepta quam qui tet fugitatur sequiam rem alibusant. Sed in molestie odiom getia. Tur, quibus. Dipitaspel is audiatu ribusandaes et iur, aut lautem. Namustium quaeruntibus dolorrum ea si dolut ea poreribusdae seque volupti utendipis esequis neceariatur.
Page 10 | ABN 84 897 983 323 | www.Beez-Kneez.com | info@Beez-Kneez.com
Target Market
Knowing to whom you most appeal is key to your success. Summary
The target markest is a 38 year-old male named Dave who earns $65, 000 p/a. He is married with 2 kids, listens to classic rock and has a Bachelor-level education. Dave’s main financial conerns are his $400, 000 mortgage and school fees. On the weekend, Dave likes to spend time detailing his Holden SS and drinking Crown Lager with friends around the BBQ.
About the product
Similar quality brands
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Tone and manner
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In consideration of the target market
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and what is likely to appeal to it, we suggest the following tone of voice
Target market
be used in the brand development for
The target markest is a 38 year-old male named Dave who earns $65, 000 p/a. He is
your product.
married with 2 kids, listens to classic rock and has a Bachelor-level education. Dave’s
• Frindly but professional.
main financial conerns are his $400, 000 mortgage and school fees. On the weekend,
• Trustworthy
Dave likes to spend time detailing his Holden SS and drinking Crown Lager with
• Believeable. midway between high-
friends around the BBQ.
end luxury and cheap and cheerful. • Approachable and engaging. • Modern, but not overtly futuristic. Generally speaking, this product is at the higher end of spending for this market. It should therefore present as
Cheap and Cheerful
Luxury
a considered indulgence, rather than a luxury.
‘Our goal is the succesful launch of your new website.’
Page 12 | ABN 84 897 983 323 | www.Beez-Kneez.com | info@Beez-Kneez.com
Deliverables
A great plan lets everyone know what to expect and when When
12/06/2013
Deliverables due
Phase 1. Design of logo and corporate print collateral drafts.
Payment required
N/A
You will receive two complete concepts to choose from. These will form the basis of all future design work, so we want you to be happy with your choice. * To keep to our timeline, we need your final feedback by 30/06/2013. 11/07/2013
Phase 1. Final Design of logo and corporate print collateral drafts.
$2000
You will received the finalised collateral and logo package files from the concept you chose. From here, we go on to design your new website. * To keep to our timeline, we need your final feedback by 28/07/2013. 15/08/2013
Phase 2. Website concept and social media management plan.
$3000
You will receive two concepts for your website design to choose from. At this time, we will also present your with a social media plan and optiosn for your domain name and hosting. Once the design has been finalised, we move onto the website’s construction. Establishment of social media identities also occurs at this time. * To keep to our timeline, we need your final feedback by 25/08/2013. 20/09/2013
Phase 3&4. Completed website testing.
N/A
Your completed website will be thoroughly tested for functionality across all major platforms. SEO, domain and hosting setup occurs during this time. Social media plan finalised, ready for launch. * To keep to our timeline, we need your final feedback by 28/09/2013. 10/10/2013
Project Handover Your website will be ready to to go live and,your social media campaign ready for launch. * To ensure the timely launch of your new website and social media campaign, please finalise your account.
$3500
We want you to feel informed and empowered during your project.
Page 14 | ABN 84 897 983 323 | www.Beez-Kneez.com | info@Beez-Kneez.com
Timeline
A well planned schedule helps to keep us all on track. In recognition of this, we recommend thorough attention be paid to establishing a strong and cohesive visual identity for you that will cross platforms effectively and ensure that your brand does not get lost amongst the noise of your competitors.
Design
Development
Testing
Management
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Development
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Page 15 | ABN 84 897 983 323 | www.Beez-Kneez.com | info@Beez-Kneez.com
Sitemap
Success is all in the planning. Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include; web graphic design, interface design, authoring; including standardised code and proprietary software, user experience design and SEO.
www.samplesite.com.au
About
Services
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Service 2
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Products
News
Product 1
Events
Product 2
Product 3
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Page 16 | ABN 84 897 983 323 | www.Beez-Kneez.com | info@Beez-Kneez.com
Timeline
A well planned schedule helps to keep us all on track. In recognition of this, we recommend thorough attention be paid to establishing a strong and cohesive visual identity for you that will cross platforms effectively and ensure that your brand does not get lost amongst the noise of your competitors.
Design
Development
Testing
Management
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Development
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Page 17 | ABN 84 897 983 323 | www.Beez-Kneez.com | info@Beez-Kneez.com
Sitemap www.samplesite.com.au
About
Services
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Service 1
Service 2
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Products
News
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Events
Product 2
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Product 3
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Product 3B
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Page 18 | ABN 84 897 983 323 | www.Beez-Kneez.com | info@Beez-Kneez.com
Our Offer Design: Phase 1 & Phase 2 20 hours
$2990*
• Design and development of two logo concepts to choose from • Development of a larger visual identity from chosen logo and brand direction.
Development: Phase 3 & Phase 4 50 hours
$4050*
• Front and rear-end development of corporate website based on selected design • Supply of domain name including a number of related domains to protect brand online.
• Design of new corporate print collateral
• Provide hosting for 1 year
• Design of new corporate website in-line with new
• Search Engine Optimisation
brand and print collateral • Sourcing of third party providers for print collateral
• Social media management including, Facebook, Twitter, YouTube management.
We have established that a comprehensive design
The successful implementation of a new digital identity
schedule based on consideration of your needs.
is dependent on a disciplined development phase.
Every project needs to start with a strong foundation.
To ensure that the roll-out of your new website
In recognition of this, we recommend thorough
and social media identity runs smoothly, we have
attention be paid to establishing a strong and
undertaken the responsibility of collateral management.
cohesive visual identity for you that will cross
Because of this, we will be providing everything from
platforms effectively and ensure that your brand does
your domain name, to social media presences as well as
not get lost amongst the noise of your competitors.
ensuring your website functions as promised.
* Quoted prices assume your responsibilities under the Terms and Conditions are met and any required content and resources are provided on time as necessary. If the price is likely to change, we will contact you before we proceed.
Page 19 | ABN 84 897 983 323 | www.Beez-Kneez.com | info@Beez-Kneez.com
Buget breakdown We want you to feel informed and empowered during the progression of your project. Below we have outlined in detail the budget breakdown for each phase of your project.
d Step 1: Design phase I
$1500
d Step 2: Design phase II
$1490
d Step 3: Development phase I
$3050
d Step 4: Development phase II
$1000
Step 1: Design phase I — Design of logo and corporate print collateral. Print providers. Logo Design Corporate print collateral and visual identity development Print sourcing
$1000 $500 Free
Step 2: Design phase II — Corporate website design. Corporate website design Social media page design (Facebook & Twitter)
$1000 $490
Step 3: Development phase I — Front and rear- end website development. Front end and rear-end website development
$2000
Website testing
$550
Social media pages development
$500
Step 4: Development phase II — Domain name, hosting, SEO and social media management. Domain name purchase and 1 year hosting plan
$250
SEO
$500
Social media management
$750
Total projected estimate
$7540
Page 20 | ABN 84 897 983 323 | www.Beez-Kneez.com | info@Beez-Kneez.com
Our Offer Design: Phase 1 & Phase 2 20 hours
$2990*
• Design and development of two logo concepts to choose from • Development of a larger visual identity from chosen logo and brand direction.
Development: Phase 3 & Phase 4 50 hours
$4050*
• Front and rear-end development of corporate website based on selected design • Supply of domain name including a number of related domains to protect brand online.
• Design of new corporate print collateral
• Provide hosting for 1 year
• Design of new corporate website in-line with new
• Search Engine Optimisation
brand and print collateral • Sourcing of third party providers for print collateral
• Social media management including, Facebook, Twitter, YouTube management.
We have established that a comprehensive design
The successful implementation of a new digital identity
schedule based on consideration of your needs.
is dependent on a disciplined development phase.
Every project needs to start with a strong foundation.
To ensure that the roll-out of your new website
In recognition of this, we recommend thorough
and social media identity runs smoothly, we have
attention be paid to establishing a strong and
undertaken the responsibility of collateral management.
cohesive visual identity for you that will cross
Because of this, we will be providing everything from
platforms effectively and ensure that your brand does
your domain name, to social media presences as well as
not get lost amongst the noise of your competitors.
ensuring your website functions as promised.
* Quoted prices assume your responsibilities under the Terms and Conditions are met and any required content and resources are provided on time as necessary. If the price is likely to change, we will contact you before we proceed.
Page 21 | ABN 84 897 983 323 | www.Beez-Kneez.com | info@Beez-Kneez.com
Buget breakdown We want you to feel informed and empowered during the progression of your project. Below we have outlined in detail the budget breakdown for each phase of your project.
d Step 1: Design phase I
$1500
d Step 2: Design phase II
$1490
d Step 3: Development phase I
$3050
d Step 4: Development phase II
$1000
Step 1: Design phase I — Design of logo and corporate print collateral. Print providers. Logo Design Corporate print collateral and visual identity development Print sourcing
$1000 $500 Free
Step 2: Design phase II — Corporate website design. Corporate website design Social media page design (Facebook & Twitter)
$1000 $490
Step 3: Development phase I — Front and rear- end website development. Front end and rear-end website development
$2000
Website testing
$550
Social media pages development
$500
Step 4: Development phase II — Domain name, hosting, SEO and social media management. Domain name purchase and 1 year hosting plan
$250
SEO
$500
Social media management
$750
Total projected estimate
$7540
Page 22 | ABN 84 897 983 323 | www.Beez-Kneez.com | info@Beez-Kneez.com
Our Offer Phase 1
Brand development
$2990*
Every project needs to start with a strong foundation. In recognition of this, we recommend thorough attention be paid to establishing a strong and cohesive visual identity for you that will cross platforms effectively and ensure that your brand does not get lost amogst the noise of your competitors.
• Logo design • Stationery design • Uniform design • Corporate identity guidelines
L Phase 2
Website design
$2050*
Every project needs to start with a strong foundation. In recognition of this, we recommend thorough attention be paid to establishing a strong and cohesive visual identity for you that will cross platforms effectively and ensure that your brand does not get lost amogst the noise of your competitors.
• Website layout • Website functionality design • Email marketing design
L Phase 3
Website development
$2590*
Every project needs to start with a strong foundation. In recognition of this, we recommend thorough attention be paid to establishing a strong and cohesive visual identity for you that will cross platforms effectively and ensure that your brand does not get lost amogst the noise of your competitors.
• Website development • Website testing • Website testing • Social media established
L Phase 4
Promotional launch
$3490*
Every project needs to start with a strong foundation. In recognition of this, we recommend thorough attention be paid to establishing a strong and cohesive visual identity for you that will cross platforms effectively and ensure that your brand does not get lost amogst the noise of your competitors.
• Event management • Event promotion • Security • Media Presence • Catering
* Quoted prices assume your responsibilities under the Terms and Conditions are met and any required content and resources are provided on time as necessary. If the price is likely to change, we will contact you before we proceed.
Page 23 | ABN 84 897 983 323 | www.Beez-Kneez.com | info@Beez-Kneez.com
Buget breakdown We want you to feel informed and empowered during the progression of your project. Below we have outlined in detail the budget breakdown for each phase of your project.
d Step 1: Design phase I
$1500
d Step 2: Design phase II
$1490
d Step 3: Development phase I
$3050
d Step 4: Development phase II
$1000
Step 1: Design phase I — Design of logo and corporate print collateral. Print providers. Logo Design Corporate print collateral and visual identity development Print sourcing
$1000 $500 Free
Step 2: Design phase II — Corporate website design. Corporate website design Social media page design (Facebook & Twitter)
$1000 $490
Step 3: Development phase I — Front and rear- end website development. Front end and rear-end website development
$2000
Website testing
$550
Social media pages development
$500
Step 4: Development phase II — Domain name, hosting, SEO and social media management. Domain name purchase and 1 year hosting plan
$250
SEO
$500
Social media management
$750
Total projected estimate
$7540
Page 24 | ABN 84 897 983 323 | www.Beez-Kneez.com | info@Beez-Kneez.com
Our Offer Phase 1
Brand development
$2990*
Every project needs to start with a strong foundation. In recognition of this, we recommend thorough attention be paid to establishing a strong and cohesive visual identity for you that will cross platforms effectively and ensure that your brand does not get lost amogst the noise of your competitors.
• Logo design • Stationery design • Uniform design • Corporate identity guidelines
L Phase 2
Website design
$2050*
Every project needs to start with a strong foundation. In recognition of this, we recommend thorough attention be paid to establishing a strong and cohesive visual identity for you that will cross platforms effectively and ensure that your brand does not get lost amogst the noise of your competitors.
• Website layout • Website functionality design • Email marketing design
L Phase 3
Website development
$2590*
Every project needs to start with a strong foundation. In recognition of this, we recommend thorough attention be paid to establishing a strong and cohesive visual identity for you that will cross platforms effectively and ensure that your brand does not get lost amogst the noise of your competitors.
• Website development • Website testing • Website testing • Social media established
L Phase 4
Promotional launch
$3490*
Every project needs to start with a strong foundation. In recognition of this, we recommend thorough attention be paid to establishing a strong and cohesive visual identity for you that will cross platforms effectively and ensure that your brand does not get lost amogst the noise of your competitors.
• Event management • Event promotion • Security • Media Presence • Catering
* Quoted prices assume your responsibilities under the Terms and Conditions are met and any required content and resources are provided on time as necessary. If the price is likely to change, we will contact you before we proceed.
Page 25 | ABN 84 897 983 323 | www.Beez-Kneez.com | info@Beez-Kneez.com
Buget breakdown We want you to feel informed and empowered during the progression of your project. Below we have outlined in detail the budget breakdown for each phase of your project.
d Step 1: Design phase I
$1500
d Step 2: Design phase II
$1490
d Step 3: Development phase I
$3050
d Step 4: Development phase II
$1000
Step 1: Design phase I — Design of logo and corporate print collateral. Print providers. Logo Design Corporate print collateral and visual identity development Print sourcing
$1000 $500 Free
Step 2: Design phase II — Corporate website design. Corporate website design Social media page design (Facebook & Twitter)
$1000 $490
Step 3: Development phase I — Front and rear- end website development. Front end and rear-end website development
$2000
Website testing
$550
Social media pages development
$500
Step 4: Development phase II — Domain name, hosting, SEO and social media management. Domain name purchase and 1 year hosting plan
$250
SEO
$500
Social media management
$750
Total projected estimate
$7540
Page 26 | ABN 84 897 983 323 | www.Beez-Kneez.com | info@Beez-Kneez.com
Acceptance
All we need is your sign off to get this party started. We here at Beez-Kneez are excited about this project and look forward to working with you to design, develop and launch your smashing new website and social media campaign. By signing below you are taking the first step towards a new and exciting direction for your company.
Design (phases I & II) : logo, corporate identity, corporate website
$2990.00
Development (phases I & II): Front and rear-end website development,
$4550.00
domain name, hosting,, search engine optimisation Management (phases III): Social media management and email marketing
$2000.00
Total incl.tax
$9540.00
Client Company Company Name Client Name Client McClient Project Name Website design Project Date 12/02/13 Total Amount $7540.00 Postal Address 123 Street st Suburb QLD, 4000, Country.
Print name
Position
Sign here to approve
Date
Terms I accept the proposal above and I have read and understood the Terms and Conditions of Service provided by BeezKneez, and agree to abide by them. I include with this acceptance the deposit of 50% to start the project.
Bank Details Bank Company Name BSB: 000000 Account No: 0000000 EFT preferred Please contact us for an invoice to begin this project
Page 27 | ABN 84 897 983 323 | www.Beez-Kneez.com | info@Beez-Kneez.com
FYI
Questions? We’re here to help. Full Terms and Conditions
Contact us
Your Project Manager
Payment of the initial deposit will be considered an acceptance of the contract for work.
Beez-Kneez
Johnny Appleseed
Beez-Kneez’s liability will be limited to the cost of supply for this work. Beez-Kneez is not responsible for any indirect losses.
Address 888 Business st Suburb, 4000. Q.
Beez-Kneez will develop the quoted system based on the WordPress platform, WordPress is released under the GPL license and any modifications that we include also inherit the GPL license, including all CSS, HTML and code where appropriate.
Phone
The contracting party will not have the right to cancel this contract after the project has commenced. If, after commencing the project, the contracting party decides not to continue with project development or to contract another developer, then the contracting party is obligated to pay the total amount of work that has been completed up to the day of cancelation based on Beez-Kneez ’s standard hourly rate.
Website
Web Design is a creative process and while BeezKneez will go to great length to ensure you get everything you are after, the onus is on you to ensure that if you are after a specific feature that it is outlined in the project scope. If not, this extra fees may incur at a later date. If we do not receive all content for the website upfront we reserve the right to bill the final amount on completion of the development of your website Terms of Payment 40% will be required on commencement of the project. 30% will required on the sign-off of the homepage and expanded internal page designs (approx the week 4 mark) before development will commence. 30% will be required on completion of the project and before handover of any assets.
1300 000 000 Email info@Beez-Kneez.com
www.Beez-Kneez.com
0412 000 000 johnny@beez-kneez.com
Page 28 | ABN 84 897 983 323 | www.Beez-Kneez.com | info@Beez-Kneez.com
Terms & Conditions
1.
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9.
2.
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3.
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4.
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5.
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6.
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7.
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8.
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Page 29 | ABN 84 897 983 323 | www.Beez-Kneez.com | info@Beez-Kneez.com
Notes
Page 30 | ABN 84 897 983 323 | www.Beez-Kneez.com | info@Beez-Kneez.com
Optional Extras
Want to enhance your project? In recognition of this, we recommend thorough attention be paid to establishing a strong and cohesive visual identity for you that will cross platforms effectively and ensure that your brand does not get lost amongst the noise of your competitors.
Extra 1
Extra 2
Extra 3
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Yes, please.
Yes, please.
Yes, please.
Extra 4
Extra 5
Extra 6
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Yes, please.
Yes, please.
Yes, please.
Page 31 | ABN 84 897 983 323 | www.Beez-Kneez.com | info@Beez-Kneez.com
Invoice
$ 9540.00
Beez-Kneez Project Ref: 456
Beez-Kneez
Tax Invoice No: 321311
888 Business st, Suburb, 4000. Q.
Purchase Order No: 321311
1300 000 000
Date Issued: 12.02.2013
info@Beez-Kneez.com
Due Date 21 December 2013 Issued to Fake McCompany 123 Alphabet St, Capital City, 4000 P 1300 000 000 E info@magicninjafish.com
Description
Qty
Rate
Amount
Logo and brand design and refresh
10 Hours
$150.00 p/h
$1,500.00
Complete corporate stationery packs and brochures
10 Hours
$150.00 p/h
$1,500.00
Website, app and digitial collateral design
20 Hours
$180.00 p/h
$3,600.00
Social Media Management
20 Hours
$180.00 p/h
$3,600.00
Terms: 30 days from issue
Subtotal
$6,600.00
Tax
$660.00
Total
$7,260.00
Payment Information
Bank of Galactic Empire
For customer service, billing,
Payment can be made by direct deposit. Please
Account name
technical enquiries and payment
remember to include your project’s reference
BSB: 000000
please email us:
number when making your deposit.
Account No: 0000000
info@Beez-Kneez.com
Page 32 | ABN 84 897 983 323 | www.Beez-Kneez.com | info@Beez-Kneez.com
Project Completion
If you’re happy and you know it, sign off here. We here at Beez-Kneezhave had a great time working with you on this project. Now that everything is completed, please sign this form to acknowledge that you are happy with the deliverables and subit your final payment so that we can wrap everything up and hand it over to you to enjoy.
Make Lemonade Project Ref #456 Prepared for:
I, the undersigned, acknowledge that Beez-Kneez have completed the project they were contracted to according to the guidelines agreed upon. I am happy to for the project to be considered complete and for Beez-Kneez send me their final invoice. I understand that I will do not have the right to use the work completed by Beez-Kneez until final payment has been sumitted and cleared.
Steve Rogers, Brand Manager. Make Lemonade Work Started:
Print name
12 December, 2013. Work Finished:
Position
12 January 2014. Sign here to approve
Date
Remember that if anything goes wrong, or you just need a little help and instruction, we are always here to
Mini-survey
help. Signing this document does not
Beez-Kneez thanks you for your business. We had a great time working with you on
mean we’re abandoning you!
your project. We’d like to know how you felt about the experience too.
1. Were you happy with the level of communication with Beez-Kneez?
Y N
2. Does Beez-Kneez represent value for money?
Y N
3. Would you recommend Beez-Kneez to friends and collegues?
Y N
Other comments: