About Destination Netherlands

Destination Netherlands (Kennisnetwerk Destinatie Nederland) is a network for and by professionals from around 65 organisations involved in destination marketing and destination management, with a small team based at VVV Netherlands in Utrecht.

Our promise: to actively develop and strengthen the field of destination management by sharing knowledge and building connections. Our aim: to contribute to the development of attractive destinations for both visitors and residents.

As professionals, we support each other as we grow into future-oriented Destination Management Organisations (DMOs). This is the common theme uniting all of our expertise groups. We also draw inspiration from specialists outside of our network. The interests of the DMO sector as a whole are our top priority.

We connect organisations, people, and initiatives, we maintain our network, and we seek out new connections that add value to our network.