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Kennedy’s Confectionery Trade Buyer 2010
EDITOR’S CHOICE - COMPANY PROFILE
MILLIONS
April 2010 sees a big change to Millions as they will have no artificial colours and go natural The enduring popularity of Millions means that it remains one of the UK’s leading confectionery brands today. Owned by Golden Casket, these tiny, chewy sweets are available in a wide variety of options, including weigh-out jars, gift jars, pre packs, tubes, shakers, chocolate bars and mini tubes. Innovations Millions rarely stand still. With a host of new innovations, flavours, and packing options constantly being introduced. For example, in 2007 Millions Shakers were launched in resealable packs – and are now available in six flavours. 2007 saw the introduction of Millions milk chocolate bars which contain the trademark tiny, tasty, chewy sweets. The bars were developed in response to a great deal of consumer feedback and as a result of this, two flavour varieties were introduced – strawberry and orange.
In 2008 Millions moved into completely new territory with the introduction of a strawberry yoghurt flavour, available in 65g tube packs. As well as being vegetarian approved, it contains real fruit juice. The strawberry flavoured yoghurt sweet also contains 15% of the recommended daily allowance (RDA) of calcium. Find out more about Millions at ISM Hall 4.2, J39 www.millionssweets.co.uk