Summer 2019
Edition #007
'Tis the Season for Trail Blazing GO FORTH AND CONQUER YOUR SUMMER TO-DO LIST BECAUSE IT'S THE PERFECT TIME FOR SOME OUTDOOR EXPLORING. THIS SUMMER WE ARE ALL ABOUT UNPLUGGING, DISCONNECTING AND SPENDING SOME QUALITY TIME OUT IN THAT WILD BLUE YONDER WE'RE ALWAYS HEARING ABOUT. WHETHER IT'S A ROAD TRIP OUT WEST OR JUST A QUIET AFTERNOON AT YOUR LOCAL PARK, SOAK IN THAT VITAMIN D AND FEEL THE WIND IN YOUR HAIR BECAUSE IT JUST MAY BE WHAT THE DOCTOR ORDERED.
Spending time in nature doesn't just feel good, it's actually been proven to be good for you, too! "Shinrin-Yoku" or "Forest Bathing" is the new "it" term for the practice of spending time in wooded areas and researchers are showing it can be beneficial to your mental wellbeing and overall health. Studies conducted on the subject report lower blood pressure and stress hormones post-walk. Additionally, it has been shown to reduce fatigue and can aid in anxiety and depression, too. Some scientists suggest it may even be useful in boosting your immune system! All that from just a walk in the woods— not bad, huh? This Japanese practice of preventative medicine is gaining interest stateside and we couldn't be happier about it. Get ready to see forest bathing retreats pop up across the country that focus on the practice, integrating it with yoga and other wellness activities. It's the perfect excuse to slow down and become one with nature. So put down your phone and get to trail blazing, already!
MAKE THE MOS T OF THE GRE AT OUTDOORS While nature can be beautiful, it can also be wild and dangerous, so it's important to make sure you're taking all the necessary precautions when preparing for your outdoor adventures. Here's a few bits of advice to keep you fueled, focused and enjoying your time outside. Know your surroundings Whether it’s an afternoon hike or setting up camp, it’s critical to be mindful of where you are and know what’s around you to help prevent any mishaps, such as run-ins with wild animals or poisonous plants. Plan ahead The gear you bring will either make you or break you. Do your research ahead of time to be sure you’ve got all the essentials for your adventure. Also, check the weather beforehand to be better prepared! Stay hydrated Because nothing good ever came from not drinking enough water. If you plan on back-
packing for a long period of time, a water filter is essential to collect drinking water from lakes and rivers. Protect your eyes Shameless plug. But seriously, you can’t take in all that the great blue yonder has to offer if you’re squinting because the sun is too bright! Wear the right shoes A pair of comfortable and durable shoes is so important if you wish to glide through trails with a smile on your face rather than gritting your teeth. However, sometime blisters are just inevitable, so for that—pack moleskin which protects your skin from shoe friction! Protect your skin Nothing is worse than a sunburn AND itchy skin. Lather up in SPF and bug spray before hitting the trails. Your skin will thank you. Keep cool Tis' the season of sweat and humidity. Opt for activewear that is breathable with moisture-wicking fabrics.
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Affordable Summer Fun When we think of childhood Summers, we think chasing the ice cream truck by day and fireflies by night, frolicking in the sprinklers, and the countless hours of fun that didn’t cost a thing! Get the most out of your summer by making time for these fun and nostalgic activities that are also budget-friendly!
GO S TARGA ZING Lay back, look up, and soak up the wonder of the cosmos! WHAT TO BRING
HERCULES
� Blankets � Binoculars � Laser pointer
OPHIUCHUS
� Star map WHERE TO GO Some place dark enough to get a good view of the night sky—state and national parks are the best for this!
SCORPIUS LYRA
WHAT TO LOOK FOR � Meteor Showers
AQUILA
The Delta Aquarids | 7/28–7/29 The Perseids | 8/12–8/13
� Planets in Opposition
CYGNUS
Saturn | 7/9 Neptune | 9/9
� Constellations
SAGITTARIUS
You can spot these seven constellations on the right in the Northern Hemisphere during the summer months!
MAKE GUILT- FREE POPSICLES Popsicles on a hot, summers day is not only the ultimate dynamic duo—it’s a rite of passage. The only problem is that the store-bought kind typically contains tons of refined sugars and artificial flavors. But with warm weather comes some serious ripe deliciousness, so opt for a healthier option by DIY-ing your own popsicles with the seasons freshest ingredients for an even more refreshing taste! It’s as easy as four steps: 1. Simply purée your favorite fresh fruit 2. Combine Greek yogurt for creaminess, berries for texture and honey for sweetness 3. Add mixtures in popsicle molds (with wooden sticks) 4. Freeze for 4-6 hours, and voilà! A quick Google search will gain you endless options of flavors, so we’ll leave the creative part up to you!
FRUITS AND VEGGIES IN SEASON
GO TO THE FARMERS MARKE T Make your summer weekends incomplete without a visit to your local farmers market. Even if it doesn’t sound like your ideal summer activity, you should totes make it a weekly tradish, and here’s why: SUPPORTING YOUR LOCAL GROWERS IS ECO-CHIC.
ZUCCHINI PEACHES
Small family farms typically conserve fossil fuels and produce less environmental waste in the form of carbon monoxide, pesticide use and chemical fertilizers. Thank you for coming; class dismissed.
EGGPLANT
IT PUTS YOU OUT OF YOUR COMFORT ZONE. Nev-
er tried kohlrabi or squash blossoms before? Us either, but sounds adventurous! THE FOOD JUST TASTES BETTER. Compare a super-
market tomato to a juicy heirloom tomato from the farmers market, and you'll understand. Produce from the farmers market tastes better because it’s picked at the peak of ripeness so it’s ultra-fresh and flavorful when you get it! The more ya know.
CORN
WATERMELON
CHERRIES TOMATOES RADISHES
the Parks
EXPLORE
HIGHL IGH T S � Climb Jumbo Rocks � Hike Barker Dam
CALIFORNIA
� Lost Palms Oasis
JOSHUA TREE NATIONAL PARK
� Cholla Cactus Gardens
National parks are having
Parks provide experiences
a serious moment, and
of all kinds and are full of
rightfully so. There are
natural wonders waiting
60 national parks across
to be discovered.
the US—all of which
Since we don’t have the
will blow you away in
space to highlight every
book. Straddling the Colorado and Mojave Desert, J-Tree is
their own unique way.
National Park, we’ll
home to various cacti and brilliant wildflowers blanketing
Whether you’re an
settle for four around the
adventurer, nature-lover
country that should top
or big city slicker in need
your bucket list.
of a green oasis, National
� Star Gazing
So-Cal’s desolate oasis has been gaining a lot of traction in recent years. For starters, the park’s namesake, the Joshua Tree, is something straight out of a Dr. Seuss illustrated
the otherwise khaki-colored landscape. Whether you seek rock climbing massive boulders, hiking the rugged mountain trails or pitching a tent beneath a black desert sky of twinkling stars, there is truly an activity to keep anyone occupied!
KENMARK E YE WEAR TRAVEL DIARIES See where our very own team has ventured to this past year for their own outdoor adventures!
TZ
Serengeti National Park in TANZANIA DAVID DURALDE CCO
CO
Vail in COLORADO COLLIN ENGLISH Customer Service Coordinator
AZ
Antelope Canyon in ARIZONA GWEN GALEZA Graphic Designer
MONTANA
GLACIER NATIONAL PARK This truly remarkable park tucked away in Montana’s Rocky Mountains is an outdoor enthusiasts' dream. With miles of glacier-carved mountains, snow-capped peaks, untouched lakes, wildflower meadows and winding rivers, Glacier National Park is bound to be the adventure of a lifetime. Also a natural wonder, this is one of North America’s few remaining intact ecosystems.
HIGHL IGH T S � Going-to-the-Sun Road � Hike Avalanche Lake � See Wild Goose Island � Kayak � Fly-Fishing
VIRGINIA
SHENANDOAH NATIONAL PARK If you find yourself near the nation’s capital, Shenandoah National Park is surprisingly close and simply not to be missed. Hike the infamous Appalachian Trail and enjoy the breathtaking landscapes of the Blue Ridge Mountains. Mostly forested, the park is home to crisp waterfalls, murky rivers and tree line views of an expansive ocean of green.
HIGHL IGH T S � Skyline Drive � Appalachian Trail � Hawkbill Mountain � Dark Hollow Falls
TEXAS
BIG BEND NATIONAL PARK Mountains, deserts, canyons, oh my! An outstanding playground for nature lovers, Big Bend National Park rests on the border with Mexico, separated by, none other than, a big bend in the Rio Grande river. While adventuring the mountain oasis in southwest Texas, you can soak in the
HIGHL IGH T S
natural hot springs, uncover ghost town ruins and make a quick stop at the Fossil Discovery Exhibit. It’s definitely a
� Santa Elena Canyon
park worth visiting!
� Hot Springs � Fossil Discovery � Star Gazing
NATIONAL PARK ADVENTURE ES SENTIALS e Hydrat usly io sc n o c eco-
he p Leave t
ehind h o ne b
!
No n, sunbure! pleas
LE AVE IT HOW YOU FOUND IT
Relax an d beauty o admire the f nature.
Each of us play a vital role in protecting our parks. Make sure the only impact you make is a positive one. 1. SKIP PEAK SEASON and travel in small groups so not to disrupt the infrastructure.
WATER BOTTLE
DISPOSABLE CAMERA
SUNSCREEN
HAMMOCK
Hydro Flask
Fujifilm
Sun Bum
Yellow Leaf Hammocks
2. STAY ON THE TRAIL to avoid causing damage. Many of these natural wonders are fragile.
3. PACK IT IN, PACK IT OUT. Dispose of all trash, leftover food and litter properly.
6
A HEALTHY WORK-LIFE BALANCE Summer is a mood we’re forever trying to hang on to, but
for overall health and happiness. No matter how much you love
realistically, it is waning and soon enough the kiddos will be back
your job, if you don’t balance it well with other pieces of your
in their regular routine. Time sure is fleeting, so even if you don’t
life, you probably won’t be fulfilled for very long.
get a two-month long vacation yourself (kids just don’t know
At Kenmark Eyewear, we understand that everyone has a life
how good they have it), focus on spending this extra time with
beyond the work they do at their desk. See how these employees
the ones you hold closest to your heart!
maintain that balance by keeping family time top of mind; here
Striking a comfortable work-life balance is a huge defining factor
are their personal tips, advice, favorite memories and more!
DAWN RUIZ WITH DAUGHTER, JULIETTE, 7 PRODUCT DEVELOPMENT MANAGER
What are your tips for maintaining a healthy work-life balance? DR: Keeping organized! I have a dinner schedule, laundry schedule, cleaning schedule, ect. The burning question every day on my way home is “what’s for dinner?” so, I also do meal prep on Sunday for really busy school nights. Having a routine helps me to be sure everything is done when it needs to be, and I am not overwhelmed trying to catch up or figuring out what to make for dinner. Planning makes things a lot less stressful for me.
What’s something you always say as a parent to your kids? DR: I love you no matter what. I want them to know that whoever they become and even when they make mistakes, I will always be there for them with love and support.
JASON WEHLAGE WITH KIDS, HOLLAN, 12 AND JAX, 10 DIRECTOR OF PRODUCT AND DESIGN
How do you maintain a healthy work-life balance?
JW: When I’m not in the office or traveling, I definitely try to go to all I can…we are usually around each other, so just being around and spending time with them right now is great. I know the next couple years that will diminish as they begin to think we’re less cool with each passing day.
Favorite memory with your kids? JW: Nothing beats the days they were born, that’s a feeling you can’t replicate. Just thankful for all we’ve been able to do and excited for what we’ve yet to do.
PE TS OF KENMARK ds Furry frien o! to are family,
FINN FAGAN
MAEBY HOWARD
FEEDER: Mallory Fagan,
FEEDER: Laura Howard,
Creative Manager
Product Designer
LIKES: Peanut Butter Ice Cream + Napping in piles of
laundry
LIKES: Ice cream, late night zoomies, the correct amount of belly rubs
BAD HABITS: Pulling stuff out
DISLIKES: the incorrect
of the trashcan
amount of belly rubs
8
MIKE CUNDIFF WITH GRANDSON, LEVON, 8 CEO
What advice do you give Levon about growing up? MC: He's still a bit young but things like mind your Mom and Dad, and wear a helmet when biking!
What about general life advice? MC: Have fun! Make memories and enjoy time with family.
What's something you want your grandkids to know? MC: I would like my grandkids to know how much they are loved and what a gift they have been to their Grandmother and I.
CHARMAYNE JACKSON WITH KIDS, LENNOX, 15 AND CIERRA, 18 ACCOUNTING MANAGER
What is your favorite moment/memory with your kids? CJ: My daughter just graduated from high school and is now getting prepared for college at University of Louisville, so this definitely ranks as one of my highlight moments in her life. My son just recently finished middle school with an excellent track season. A very memorable moment was when he became the national leader for middle school triple jumpers.
What school advice do you give to your kids? CJ: I think focused effort is a key when trying to master any new information or skill. If they can eliminate distractions and place focused energy on the learning and understanding the material I feel they can be very successful in school and other endeavors.
OLLIE CLARK
FUZZ LIGHTYEAR
FEEDER: Michelle Clark,
FEEDER: Bree Hershfeld,
CFO
Marketing Assistant
LIKES: Pup Cups from Starbucks
LIKES: Plucking flowers off home floral
arrangements BAD HABITS: None—he’s perfect! DISLIKES: Cuddling him against his will
Gone are the days of sadly asking your new plant “are you ready to come home with me to die?” as you leave the nursery. Here are four simple tips to help you care for and become the plant parent your indoor plant deserves.
LIGHT
WATER
DRAINAGE
PRUNING
Just like you, plants need
Research how much light
General rule of [green]
Your soil needs proper
your plant needs. Once you
thumb: it's better to
drainage in order to survive
haircuts, too! Remove
find a location that works,
underwater than over
drowning and prevent
dead leaves and buds so
stick with it. Plants have a
water. Overwatering is
root rot. Fill the bottom of
that new ones can grow
hard time with change.
the most common cause
your planter with packing
and dying ones don't
of death.
peanuts or pebbles.
steal the water source.
SUMMER 2019 COLOR TRENDS Nothing says Summer quite like a vibrant, empowering, yet playful, color palette—wouldn’t you agree? Pantone Fashion Color Trend Report brings to us the color palette in which we should be donning all summer long. We’ve done the hard work for you by color matching our
ASPEN GOLD
frames to these shades so you can feel good knowing whatever you’re serving up this Summer is on trend!
PEPPER STEM
PANTONE 13-0850 Vera Wang 'Tatiana'
PANTONE 14-0542 Original Penguin 'The Jack Sun'
TURMERIC PANTONE 15-1264 Zac Posen 'Truvy'
PRINCESS BLUE SWEET LILAC PANTONE 14-2808 Kensie 'Good Vibes'
PANTONE 19-4150 Original Penguin 'The Sonny'
10
Thrifting 101
TRIED AND TRUE
ONE [WO]MAN'S TRASH IS ANOTHER [WO]MAN'S COME UP. - MACKLEMORE
Thrifting is not only a way to find some unique
and pollution significantly. Therefore, for every pre-
treasures and save buku bucks; it’s also a way for us
loved garment given a second chance at life means one
all to benefit, no joke—the entire planet. The clothing
less new one produced. So, like, yaaaay, for saving the
industry is one of the world’s largest polluters, and
planet! If you are ready to go all 'Captain Planet' but
its manufacturing process is incredibly hard on our
are intimidated at the thought of searching through
natural resources. Re-wearing clothes reduces waste
piles of dusty garments, let us ease your mind.
If ever in the area, check out these thrift stores for guaranteed success.
NY
“
KENMARK EYEWEARS' OWN THRIFT-SAVVY
DON’T SEEK SPECIFICS
FASHIONISTA, SHELBI COLLINS, SHARES HER TIPS
Otherwise, you’re just
TO MAKING THE MOST OUT
setting yourself up for disappointment.
OF YOUR NEXT THRIFT-
New York City, NY Tokio 7 offers high end brands to local East Village thrifters.
SHOPPING EXCURSION!
TN
“
Paired it favorite with my sunnies
LOOK THROUGH EVERYTHING Don’t be confined to only the women's, men's or kids
“
sections. There are hidden gems throughout every corner; don't be afraid to shop other departments.
Nashville, TN The Hip Zipper is Nashville's oldest allvintage clothing shop.
GO IN WITH THE RIGHT MINDSET CO
Be open minded and patient. Your mood is everything when it comes to a successful
Don't forget to check the accessories section
“
SEE BEYOND THE FLAWS If it looks remotely interesting, throw it in your cart! Sometimes all it takes is a little modification or alteration to become your new favorite piece. Recognize potential.
hese Scored tt new almos der $7! and un
thrifting experience. Be prepared to browse.
Denver, CO
The coz iest swea te
r!
“
WEAR CLOTHES THAT ARE EASY TO LAYER OVER
Goldmine Vintage is Denver’s largest and coolest purveyor of vintage clothing.
CA
Many thrift stores have limited (or no) fitting rooms. Wear formfitting clothes to make trying-on easier to avoid being stuck with items you can’t wear.
Los Angeles, CA With four locations in California, Wasteland is the destination for the best vintage to independent labels under one roof.
WHAT WE'VE BEEN INTO IMPOSSIBLE BURGER
t! t tastes just like mea Made from plants, bu
Care/of is a vitamin
LOGOMANIA
subscription service that personalizes and creates a health plan with
Lo and behold, the '90s logomania trend has resurrected. Being a
vitamins, protein and
walking billboard is cool again!
more supplements that support you long-term.
Vera Wang 'Wang' LIMITED EDITION
The cutest
Who said
sustainable
rompers are just
activewear made
for the ladies?
out of recycled
Welcome to the
plastic bottles.
#RompLife.
MISMATCHED NAILS With ten fingers and ten toes, why stick to just one color?
Perfect f and your or you squad!
or Ready fason! e s festival
ELECTRIC SCOOTER RENTALS Companies like Bird and Lime have made it easy to get out there and explore the city by scooter!
DRY BRUSHING
APPLE AIRPODS
Dry body brushing exfoliates to reveal
Handy, practical
smoother, softer skin while promoting a
and a bona fide
firmer look. In addition, this invigorating
status symbol.
method is used to reduce the appearance
We’re here for it.
of cellulite and help stimulate lymphatic flow for greater well-being.
DIRECTIONS:
Before bathing or showering, brush gently on dry skin from feet all the way up the body towards the heart. Use short or long strokes.
CELEBS IN OUR SUNNIES Check out our Instagram highlights to see all the celebs sporting our frames!
BE SURE TO FOLLOW AND TAG US
@kenmarkeyewear @joejonas
@januar yjon
es
@siennathing
@nina
@lucyhale