SEO
GUIDE
THE SPACE
Business Academy Aarhus | Team One
OVERVIEW OF WEBSITE STRATEGY Vision
Mission
How
Attract customer’s attention to increase brand awareness
Higher SEO ranking, improvement of attracting new members, and connection to all our other platforms
Implementing SEO good practices
OVERVIEW OF THE STRATEGY On page SEO
Off page SEO
How to choose the right titles and Meta-tags What content is more beneficial for The Space Choosing the right keywords Including a blog How the user interacts with the design Using original images
Links that direct to the website Webinars Social Media Newsletters
Technical SEO Code Image/files Google lighthouse best practices WordPress technical practices
TITLES ARE ONE OF THE MOST
IMPORTANT FACTORS FOR SEO The title gives an overall idea of what to expect from the content. When picking titles for the areas of the website they should be unique and specific to The Space while also implementing common keywords that are part of your target group. Putting the keyword close to the beginning of the title allows the search engine to have a high-level overview of what the page is about.
ON-PAGE SEO: The Definitive Guide | Backlinko
THE RIGHT KEYWORDS CAN BOOST RANKING IN A CATEGORY Choosing unique long-tail keywords Maybe we can’t come up when the user searches: ‘Aarhus’ or ‘Internationals’ but focusing on longer keywords such as: ‘Activities in English Aarhus or ‘The best local restaurants Aarhus’ we can have a higher conversion rate and not be drowned in a sea of general keywords.
SEARCH ENGINES APPRECIATE RICH AND UNIQUE META-TAGS Including our keyword in the description can boost the ranking and will make the algorithm recognize what the product/article is about. Words such as: free, optimized, guide, higher, perfect attract customers to the title. Renaming our H1 tags is crucial to ranking higher in SEO.
ON-PAGE SEO: The Definitive Guide | Backlinko
WHAT
What type of content do we need?
Google is promoting content such as the following: FAQ: A short paragraph in response to “What is” and “Who is” types of searches Bulleted List: For rankings and “best of” lists Numbered List: Used for instructions, DIY, recipes, ordered tasks Tables: a visual display of dates, prices, rates or any data presented in a table
IMPLEMENTING A BLOG CAN CREATE SEO FRIENDLY CONTENT
There is a lot of benefits to having a blog such as: Instant Marketing and Publicity: the focus is ‘us’ so we can talk about everything related to The Space, workshops, our team, etc. Increase in Search Ranking: allows the movement of content and fresh content every so often. Create Opportunities For Sharing: we can link our content to other socials and share it with customers. Establish Your Business As An Industry Leader: Writing information written by industry experts for other industry members or regular people.
Unsplash Canva
HOW TO: SEARCH INTENT AND
SEO guidelines for content on the website
PRIMARY KEYWORD Tools to help you find it: https://www.semrush.com/analytics/keywor
Determine search intent: what are users going to
dmagic/start
find in the pages and what keywords direct them to that. Pick one (or the primary) keyword this is
After selecting one primary keyword the
the main idea of what the user will find on the
content creator and webmaster can
content.
determine additional keywords further.
HOW TO: CATCHY HEADLINES AND TITLES
SEO guidelines for the content on the website Headlines: They should be interesting and related to the information of the specific page on the website. Use words like 'how', 'why', 'what', and 'where’. Guides and how-to articles also drive 2x more traffic compared to other types. Use numbers like 'top 10', '5 best', etc. Articles with list headlines get 2x more traffic and 2x more social shares than other types. Describe what is discussed in the text body. The H1 of the page should describe the content, otherwise Google regards the discrepancy as low content quality.
HOW TO: MAKING READABLE 1. Make your text long if it’s necessary: Long reads of 3000+ words get 3x the traffic, 4x more shares, and 3.5x more backlinks than articles of average length (901-1200 words). 2. Consider adding a table of contents: If the article is long, add a table of contents at the beginning of the article to let visitors quickly go to the desired section. 3. Use subheadings for relevant paragraphs 4. One paragraph = one idea: Divide the content into logical, digestible segments to keep readers engaged. 5. Answer user questions: Attract users' attention by including in subheadings their questions 6. Divide long sentences: Just like breaking your content up into paragraphs, divide long sentences into shorter ones. 7. Use bullets and numbered lists: Using them, you can convey large amounts of information in a concise form. Bullet points also increase your chances of getting a featured snippet.
AND STRUCTURED CONTENT
RESOURCES
Links: https://backlinko.com/onpage-seo https://moz.com/learn/seo/s erp-features
LINKS