Istanbul 2024 Olympic Brand Manual

Page 1



Istanbul 2024 Olympic Games | Brand Manual



Table of Contents 1. The Brand Universe 1.1| Guidelines 1.2 | Olympic Vision and Mission 1.3 | Olympic Spirit 1.4 | Presentation 1.5 | Inspiration and Concepts 1.6 | Brand Essence 1.7 | Brand Attributes

2 The Istanbul 2024 Olympic Games Brand 2.1 | Olympic Emblem 2.2 | Olympic Rings 2.3 | Olympic Slogan 2.4 | Typography 2.5 | Primary Typeface 2.6 | Secondary Typeface 2.7 | Primary Color Palette 2.8 | Secondary Color Palette 2.9 | Pictograms 2.10 | Secondary Marks 2.11 | Olympic Emblem: Full-color 2.12 | Olympic Emblem: One-color 2.13 | Olympic Emblem: Minimum Size 2.14 | Unacceptable Uses 2.15 | Image Library 2.16 | Business Stationery 2.17 | Business Cards 2.18 | Letterhead 2.19 | #10 Envelope 2.20 | Environmental Signage 2.21 | Ephemera/Packaging 2.22 | Print 2.23 | Website/Mobile 2.24 | Contact Information

Istanbul 2024 | Brand Manual 3



Istanbul 2024 | Brand Manual 5



1.1. | Guidelines The Olympic brand expresses the vision and values of the Istanbul 2024 Games. It is the visual representation of the ideals of the city, its people, its culture and the Olympic Movement—in addition to being a valuable marketing property. To preserve the official brands, guaranteeing their integrity and emotional value is essential for the maintenance and continuity of the Olympic Movement.

1.2 | Olympic Vision and Mission The goal of the Olympic Movement is to contribute to building a peaceful and better world by educating youth through sport practiced without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play.

1.3 | Olympic Spirit The Olympic Spirit is expressed by Achievement and Excellence.

A chievement Going beyond your limits— overcoming challenges with joy, drive, motivation and energy. These are the virtues that that make the Olympics great. The Istanbul 2024 Olympic Games brand is a living example of transformation though sports. Its energy is contagious, mobilizing people and expanding opportunities and horizons. It promotes and fosters Olympic values—respect, friendship and excellence—in our daily lives.

e xcellence Istanbul 2024 is a brand that balances spontaneity and commitment with quality, lightness and attention to detail. It knows that all that is truly unique requires a combination of inspiration and refinement. It is a creative, yet careful approach, capable of writing an exciting and unique story.

Istanbul 2024 | Brand Manual 7



1.4 | Presentation More than a form, more than a font and the colors that compose its material expression, a brand needs to have a soul. It is a combination of values and beliefs that give the brand a more human dimension, drawing people in and creating a connection. This Chapter contains the conceptual framework that gave birth to the Istanbul 2024 Olympic Games brand. In addition to the principles and inspiration that guided the creative process, the following content also includes the Essence, the Attributes of the Istanbul 2024 Olympic Games brand.

Istanbul 2024 | Brand Manual 9



1.5 | Inspiration and Concepts Istanbul 2024 is a brand born with a huge challenge: to represent the Passion and Transformation of a city and the entire country—and project its distinctions to the world. The Istanbul 2024 Olympic brand expresses unity, inspires achievement and optimism. It is a living vibrant mirror of a city that expresses diversity, history, and joy, while embracing the entire world. Inspiration and concepts that guided the creation of the brand originated from a simple, yet powerful idea: what distinguishes our city and makes the Olympic Games a truly grand event are the people, their nature, their feelings and aspirations. Istanbul is a city full of color that represents both the traditional and modern realms of life. Istanbul is a place of diversity and has a perfect blend of cultures that make it quite unique.

1.6 | Brand Essence Aimed at fostering a celebratory atmosphere and creating memorable experiences, the Istanbul 2024 ‘look’ is far more than a mere branding exercise – these designs will be a source of inspiration, bringing people and cultures together. Venues, products, uniforms – everything associated with the Istanbul 2024 Olympic Games, will have this stamp. The city will put on its best clothes to host the greatest sporting spectacle on the planet. The first step in the creative process was to open our eyes to what was around us – the people, places, images, monuments, colors, smells, sensations... this wealth of inspiration became the focal point of a photographic immersion exercise, deepening our knowledge of the city’s visual highlights. It took a little over a year, but in the end we managed to recreate the outlines of this Marvelous City.

1.7 | Brand Attributes The idea of the Istanbul 2024 brand goes back to the great history of the city. The emblem encompasses the idea of traditional and modern, with the main theme of unity.

Istanbul 2024 | Brand Manual 11



Istanbul 2024 | Brand Manual 13


2.1 | Olympic Emblem Passion and Transformation Passion that unifies all Turks in organizing the Istanbul 2024™ Olympic Games. Transformation in the pride of creating a new reality for progress. Passion through sports, reflected in the drive and desire for achievement. Passion and transformation of a city and an entire country, fueled by the renovation of the Olympic spirit, projecting Turkey and Istanbul to the world.

2.2 | The Olympic Rings These form the principal symbol of the Olympic Games and the official logo of the IOC. The Olympic rings were conceived in 1913 by Baron Pierre de Coubertin, who was responsible for the rebirth of the Olympic Games in the modern era. The five interlinked rings represent The union of the five main continents. They are colored blue, yellow, black, green and red.

2.3 | Olympic Slogan The slogan of the Istanbul 2024 Olympic Games is “Celebrate History.”


ISTANBUL 2024 celebrate history

Istanbul 2024 | Brand Manual 15


2.4 | Typography Two standardized fonts have been chosen for the Olympic brand identity. They are to be used in all printed and online communications. Each of the typefaces was selected for its visual compatibility with the Olympic emblem and for its ability to convey a personality that is consistent with our brand story. Only use the weights and styles shown on this page.


Century Gothic Regular

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 Century Gothic Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9

2.5 | Primary Typeface The primary typeface of the Istanbul 2024 brand is Century Gothic. The emblem uses Century Gothic Regular, but Century Gothic Bold may be used in certain aspects of signage and in some sections of stationary.

2.6 | Secondary Typeface The secondary typeface of the Istanbul 2024 brand is Garamond. Garamond should always be used in the slogan of the full Istanbul 2024 emblem.

Garamond Regular

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 234 56789 Garamond Italic

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 56789

Istanbul 2024 | Brand Manual 17



2.7 | Primary Color Palette

c=0 r=0 m=0 g=0 y=0 b=0 k=100

It is important that the fullcolor version of the Olympic Emblem maintain a consistent appearance of the logo and all visual communications across vaIstanbulus media types and materials. Using colors consistently in all communication will strengthen brand recognition, create impact and differentiate our programs.

c=87 r=47 m=63 g=101 y=6 b=168 k=0

c=1 r=243 m=56 g=137 y=92 b=48 k=0

c=31 r=169 m=0 g=223 y=2 b=243 k=0

c=0 r=255 m=0 g=255 y=0 b=255 k=0

Istanbul 2024 | Brand Manual 19


2.8 | Secondary Color Pallette The secondary color palette is that of the Olympic Rings. They are used in the emblem and also any other aspects of the brand that utilize the Olympic Rings in full color.

c=0 r=0 m=0 g=0 y=0 b=0 k=100

c=86 m=61 r=47 y=0 g=103 k=0 b=178

c=7 r=223 m=93 g=55 y=70 b=74 k=0

c=83 r=38 m=20 g=144 y=91 b=79 k=5

c=4 r=241 m=81 g=181 y=81 b=75 k=0


Istanbul 2024 | Brand Manual 21


2.9 | Pictograms Sport pictograms are graphic icons facilitating the visual identification of each sport and are a Games tradition. In 2024, each Olympic sport will be represented by a unique pictogram for the first time. The Istanbul Games have 64 pictograms. Here are 12.


2.10 | Secondary Marks When certain constraints prevent the use of the primary full-color version of the Olympic Emblem, use one of the alternative secondary marks.

2.11 | Olympic Emblem: Full-color The full-color version of the Olympic Emblem is the primary use of the identity system. It is strongly recommended that this version be used in branded applications whenever possible. CMYK reproduction files are available for specific application requirements.

2.12 | Olympic Emblem: One-color When reproduction constraints prevent the use of the primary full-color version of the Olympic Emblem, use one of the alternative one-color versions. This form should only be used when teh secondary mark cannot be applied.

Istanbul 2024 | Brand Manual 23


2.13 | Olympic Emblem: Minimum Size .5 inch

To ensure the integrity of the full-color version of the Olympic emblem, do not reduce its width to less than 1” for print or special usage, and 1/2” inches for screen applications. Other reproduction methods will require the minimum size to be greater than the sizes identified here.

1 inch .5 inch

1 inch

2.14 | Unacceptable Uses The consistent and correct application of the Parron Hall Office InteIstanbulrs logo is essential. Always follow the standards presented in these guidelines. The examples on this page illustrate some of the unacceptable uses of the Parron Hall logo.

ISTANBUL TURKEY

ISTANBUL 2024 celebrate history

• Never substitute type in the logo.

• Never rearrange the elements of the logo, unless there is a special usage and approved by Jim Herr.

ce N leb B ra U te L hi 2 sto 0 ry 2

ISTANBUL 2024 celebrate history

TA

• Never distort the shape of the logo.

IS

• Never tilt the logo.

4

• Never alter the colors in the logo.

• Never use the emblem in full black. Use the secondary mark instead.

ISTANBUL 2024 celebrate history

ISTANBUL 2024

celebrate history


2.15 | Image Library A carefully managed approach to selecting photography that will distinguish the Istanbul Olympic brand and create a lasting impression. The general photographic category for image selection are people celebraing. Using images from these categories can help support the Olympic brand story. It is important to select imagery that is dynamic, celebratory, and emotionally engaging.

Istanbul 2024 | Brand Manual 25



2.16 | Business Stationery Use the following specifications for the official Istanbul 2024 Olympics.

Istanbul 2024 | Brand Manual 27


2.17 | Business Cards The front of the business card contains the Istanbul 2024 Olympic emblem with slogan. All contact information and website are located on the back. Colors used full-color CMYK. The color used on the back is full-color CMYK. Stock used is Potlatch McCoy Silk Cover, 100#. Satin aqueous coating should always be used on both sides to ensure maximum quality and protection from scratching.

2.18 | Letterhead The letterhead contains the Istanbul 2024 Olympic emblem with slogan, and contact information. Colors used on the front of the letterhead are full-color CMYK. Stock used is Mohawk Navajo Writing, 28 lb. Brilliant White. No acqueous coating is applied to this uncoated sheet. Adequate white space around the logo allows the logo to be prominent.

2.19 | #10 Envelope The #10 envelope contains the Istanbul 2024 Olympic emblem with slogan, and contact information. Colors used on the parent sheet of this converted envelope are fullcolor CMYK. Stock used is Mohawk Navajo Writing, 28 lb. Brilliant White. No acqueous coating is applied to this uncoated sheet. All Istanbul 2024 Olympic address information and supporting line art is placed on the back flap Allow adequate white space around the logo.


Istanbul 2024 | Brand Manual 29



2.20 | Environmental Signage Signage helps people identify, navigate, and understand environments. All signage will utilize the Olympic emblem or secondary marks, and slogan using Century Gothic typeface and supporting photographic and illustrative imagery.

Istanbul 2024 | Brand Manual 31



2.21 | Ephemera/ Packaging Ephemera helps people identify and experience the Istanbul Olympic brand story. All ephemera will utilize the Olympic emblem or secondary marks, and slogan using Century Gothic typeface and supporting photographic and illustrative imagery.

Istanbul 2024 | Brand Manual 33


2.22 | Print Print communications inform, identify and experience the Istanbul Olympic brand story in a clear and engaging way. All print communications will utilize the Olympic emblem or secondary marks, and slogan using Century Gothic typeface and supporting photographic and illustrative imagery.


Istanbul 2024 | Brand Manual 35


2.23 | Website/Mobile The website contains the Olympic emblem with slogan, and contact information. It helps users understand how to take part in the games; information about the vaIstanbulus sporting events; the city of Istanbu; how to get tickets; the Olympic Torch; News; and More.


Istanbul 2024 | Brand Manual 37


2.24 | Contact Information Jacques Rogge, President main office 858 269 1216 jrogge@istanbul2024.com Istanbul2024.com BEL

For Questions Lisa Robinson Account Executive phone 619 733 8818 lrobinson@olympic.org/faq

Design Inquiries Kelley Peterson Creative Director, Designer phone 949 468 9454 kpeterson777@pointloma.edu

Ordering Information Name Robert Smith phone 619 733 8818 rsmith@olympic.org/ordering Legal Information olympic.org/legal


Istanbul 2024 | Brand Manual 39



Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.