Data and Technology Trends Data-driven technology is Ag’s future
T
echnology has been empowering agriculture since machines replaced the ox and plow. Consider what GPS-guided tractors, moisturetracking sensors, plant genetics and livestock breeding have done in just the last few decades to propel farmers and ranchers to higher production and profitability. Now, financial technology has emerged as the latest tool to help production agriculture access new opportunities and achieve greater success. FinTech, as it’s often called, is part of the digital revolution that’s changing how the world operates. The rise of “The Internet of Things,” with expanding interconnectedness and cloud-based software, is fueling unprecedented access to data. That revolution has set the stage for bringing financial technology to American agriculture. With this technology, businesses can seamlessly capture and integrate detailed layers of their operations, allowing them to interact with their financial and farming information in ways they couldn’t before.
16 | Data and Technology Trends
Technologies farmers will invest in over the next 5 years •
Farm management software (such as AgWorld, etc.)
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Precision farming tools
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Autonomous equipment
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Remote crop and herd monitoring
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Carbon capture / Carbon sequestration
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Enhanced crop traceability
