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TABLE OF CONTENTS
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RAVEN’S GLENN WINERY branding, packaging, & web design
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BECCA’S BAKED GOODS branding & packaging
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HOLLIS GARDEN
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ARTNATURALS
branding & brochure design
advertising & poster design
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JT TECH SUPPORT
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ZIRAN KOMBUCHA
branding & flyer design
branding & packaging
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HOTEL KARERA
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SEIRIOS PROTEIN
branding & info design
branding & web design
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RAVEN’S GLENN WINERY
RAVEN’S GLENN WINERY Raven’s Glenn Winery is a small-business winery located in beautiful Ohio country that features unique wine flavors and a full-service restaurant. Raven’s Glenn is the perfect location for weddings, dinners, wine tastings, and other events. Advertising online with social media and establishing a better web presence will gain attention of those looking to book the venue. With a new logo design and website update, customers will become more aware of what Raven’s Glenn has to offer and will seek it out to try their wines. The redesign of the bottles located in nearby grocery stores will attract new customers to the winery. The redesign of the brand repositions Raven’s Glenn in an elegant manner to compete with more expensive wines and wineries. Target Audience: Ages 30s-50s, males and females who enjoy wine tasting, Ohioans for repeat customers, & out-of-town tourists who want a destination wedding Primary Goals: Receive more visitors to the winery & increase online traffic Secondary Goals: Increase wine sales, increase amount of local visitors the winery regularly, & receive more bookings at the venue Difference from Competition: Beautiful outdoor venue, has a tasting room & full-service restaurant in addition to the wines
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The new logo features the elegance Raven’s Glenn exudes to compete with higher-end wines.
The wine list page features information of each wine in its category and a place to order online.
RAVEN’S GLENN WINERY
The updated menu reflects the repositioning of Raven’s Glenn as sophisticated. The website update represents a luxurious winery and features elements of a more modern and sleek website. This is the home page.
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SEIRIOS BECCA’S PROTEIN BAKED POWDER GOODS
BECCA’S BAKED GOODS Becca’s Baked Goods is a small but growing at-home cookie/baking business. The company is owned by Rebecca, who specializes in baking and decorating cookies for events. Creating a brand that showcases Rebecca’s talent in a fun and welcoming manner is vital to develop her business. The logo design incorporates kitchen utensils, tools, and the use of scripted fonts, flowers, and watercolors. The use “soft” feminine tones is more effective in reaching the target audience. Social media is the primary mode of contact and is Rebecca’s means of receiving orders. Rebecca’s social media pages feature her logo and branding elements to build brand recognition. Business cards and packaging were additionally created to provide cohesion amongst her products. Target Audience: Ages early 20s-30s, mostly female, those getting married, having children, or hosting family get-togethers Primary Goals: Receive more business & build the clientele Secondary Goals: Receive more orders & build brand recognition
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The logo for Becca’s Baked Goods is elegant with soft colors, thin lines, and a script font.
The cookie packaging is designed for a more rustic feel, with textured recycled paper and pastel colors.
BECCA’S BAKED GOODS The Facebook page is important for Rebecca to gain business and cookie orders. Social media plays a large role in advertising for her business and is the main platform in which she receives orders.
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HOLLIS GARDEN
HOLLIS GARDEN Hollis Garden is a botanical garden located in Lakeland, Florida that encourages visitors to learn about the flora of Florida and enjoy a natural environment. It provides a beautiful backdrop for photos, weddings, and other events. Due to the lack of competition in the area, there is opportunity to attract more visitors from out-of-town. A logo and brand identity were created to promote recognition of the garden and encourage families to visit. The brochure will serve as a take-home souvenir and provide information about the plants found in the garden. An updated web and social media presence will encourage visitors to share their photos with friends while visiting Hollis Garden. An online presence will bring more awareness to the garden, which will increase bookings for weddings or other events. The overall goal of creating a brand identity with Hollis Garden is to gain more visitors and event bookings. Target Audience: Ages late 20s-30s, males & females looking to book the garden for a wedding or event, those looking for a venue for outdoor photography Primary Goals: Create recognition for Hollis Garden & increase visitors Secondary Goals: Increase visitation to the garden, receive bookings for an event
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Hollis Garden is represented with elegance and floral elements within the logo.
The brochure includes information about the garden and incorporates design elements from the logo.
HOLLIS GARDEN
The landing page incoporates design elements from the brochure for consistency and provides additional information about visiting the garden.
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ART NATURALS ADVERTISING
ARTNATURALS ArtNaturals is an essential oils brand that boasts many all-natural essential oils and oil blends. The company focuses on healthy living and utilizing essential oils to improve people’s lives, whether they use them to treat a specific ailment or maintain a healthy lifestyle. ArtNaturals heavily believes in supporting the art of natural beauty, not testing on animals, and only producing chemical-free essential oils. The digital advertisements and magazine ads will benefit ArtNaturals due to their current lack of advertising. User-generated content on social media will increase awareness of the brand and encourage more people to purchase ArtNaturals instead of opting for the competitors. An infographic is used to educate people who may not be familiar with essential oils and assist them in choosing the correct oil for their needs. The overall goal is to stimulate recognition of ArtNaturals with the new advertisements. Target Audience: Ages 20s-50s, middle-class individuals who enjoy a more holistic approach to treating ailments Primary Goals: Receive more visitors to the ArtNaturals website Secondary Goals: Increase sales, receive social media shares for advertising Difference from Competition: Many oil blends and products, focuses on the art of natural beauty, does not test on animals
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The poster series incorporates natural elements in a stylized manner to promote ArtNatural’s beliefs that everyone is unique and our bodies are works of art.
The social media pages for ArtNaturals are important in informing people how to use the oils and advertise the different options the company has to offer.
ARTNATURALS
The infographic explains the benefits and uses of the essential oils that ArtNaturals produces.
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JT TECH SUPPORT
JT TECH SUPPORT JT Tech Support is an up-and-coming freelance business offering technological services to people who need help with their computers, phones, and other personal devices. They provide services that range from simple maintenance to more advanced technical support. JT Tech does not have any current brand identity. Flyers and business cards will be distributed in the Jacksonville area to advertise their services. The flyer will assist in reaching an audience that does not use technology as proficiently. A social media presence will reach more people who are somewhat familiar with technology but might not know the importance of performing routine maintenance on their devices. Word-of-mouth marketing is important for JT Tech Support’s small business services so they will also rely on referrals to gain more clients. Social media posts will encourage previous clients to share their experiences with JT Tech Support to build trust among the brand. Target Audience: Ages 60-70, middle-class individuals who are unfamiliar with how to keep their personal devices updated & secure Primary Goals: Receive more visitors to JT Tech Support’s social media Secondary Goals: Increase service requests & appointments, receive social media shares to promote word-of-mouth marketing Difference from Competition: More affordable than professional services, time flexibility
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The JT Tech Support logo includes stable shapes in order to display a more professional and trustworthy business.
The business cards are simplistic and fitting for the tech support company.
JT TECH SUPPORT
The flyer for JT Tech Support will be passed out and placed in bulletins within the community. It is to be easily read and understood, especially for people who are not as informed about tech services.
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ZIRAN KOMBUCHA
ZIRAN KOMBUCHA Ziran Kombucha is a new brand of natural kombucha that does not contain any harmful or artificial ingredients. Despite an increase in competition, Ziran stands apart from other brands with its unique flavor options and health benefits. A logo has been created in a style that promotes the naturalness of the kombucha; Ziran means “natural” in Chinese. The target audience values health benefits that kombuchas offer. Additionally, an infographic has been created to educate people who are uninformed about kombucha. The infographic is posted on social media and locations where Ziran is sold, such as grocery stores and health food stores. A kombucha truck concept has also been created to provide a unique experience to residents in the Lakeland area during the monthly food truck gatherings. A social media presence is also important to advertise and promote Ziran. Target Audience: Ages 20s-30s, people who want to maintain a healthy & active lifestyle. They want to try new healthy alternatives to traditional medicine to improve their immune & digestive systems in a more natural way. Primary Goals: Educate people about kombucha, encourage customers to visit the kombucha truck to try Ziran’s unique flavors Secondary Goals: Build a regular clientele
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The Ziran logo is simplistic and provides a hint of nature with the design elements and the lettering.
The infographic displays the health benefits of kombucha and how consuming it can aid in a healthier lifestyle.
The Ziran Kombucha bottles include brighter colors and design elements to attract the attention of consumers. A mandala is representative of positivity and energy.
ZIRAN KOMBUCHA
The food truck concept is one way of purchasing the kombucha, as it can be found at local food truck rallies.
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HOTEL KARERA
HOTEL KARERA Hotel Karera is an eco-friendly hotel that focuses on a personalized experience for guests vacationing in the foothills of New Zealand. The logo has been designed to promote the luxurious, technologically-advanced, and eco-friendly hotel. A landing page provides information about Hotel Karera and links potential guests to booking pages. The online and social media presence provides services that Hotel Karera has to offer, including customizable features, sustainability facts, and an option to book a hotel room. Cards have been designed for hotel guests to discover Hotel Karera’s offers to make it a unique experience tailored to their needs. Items such as soaps, toiletries, and towels have been created to promote complete brand awareness. Target Audience: Middle-upper class, environmentally conscious individuals, people looking for a unique vacation experience Primary Goals: Educate people about Hotel Karera online, increase online traffic Secondary Goals: Receive hotel bookings Difference from Competition: Unique technological features, environmentally friendly
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The Hotel Karera logo represents the sophistication of the hotel so as to compete with higher-end establishments.
The pamphlet can be found within the hotel rooms to offer information on the amenities, events, and other activities one can participate in during their visit to Hotel Karera.
HOTEL KARERA
The toiletries set is unique to Hotel Karera and adds a more luxurious feel. The landing page is more sophisticated and provides many opportunities for a guest to book their stay.
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SEIRIOS PROTEIN POWDER 6
SEIRIOS PROTEIN POWDER Seirios is a brand of vegan protein powder that benefits people of all ages with different goals, diets, and lifestyles. Alongside providing nutritional benefits, Seirios stands apart from its competition by being an advocate for overall health, to include physical and mental well-being. The celestial design is incorporated to represent a tone of physical, mental, and spiritual health. The dark, sleek design differs from Seirios’ competition and each flavor has a different corresponding color palette. The information for proper design use is included in the Seirios Protein brand manual. An online presence is beneficial for Seirios to build brand recognition and make sales. Online ordering from the website is the main source of revenue for Seirios, as many people partake in online shopping. An email subscription form is featured on the website so customers can receive updates and information on the latest products and trends within the fitness and wellness communities. Target Audience: Ages 20s-40s, males & females with active lifestyles, people who want to make lifestyle changes, those looking to promote muscle growth Primary Goals: Build brand recognition & provide different protein powder options Secondary Goals: Create brand loyalty to Seirios protein, share the brand & recipes made with the protein powder on social media for word-of-mouth marketing Difference from Competition: Promotes all aspects of health, not just physical health & outward appearance (important in today’s society with increasing mental health awareness)
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The Seirios logo blends celestial elements with scientific design to distinguish the vegan protein’s unique attributes from its competition.
SEIRIOS PROTEIN POWDER
The landing page provides a little bit of information about Seirios protein and will prompt people to learn more about what the protein powder has to offer.
The protein powder container incorporates the galactic pattern with different colors that match with the corresponding flavor.
This is an example of a product page for Seirios protein powder. It features multiple drop-down menus that provide information about nutrition facts, reviews, and recipes.
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THANK YOU
Thank you to Mom, Grandma, and Grandad for supporting me throughout school and helping me achieve my dreams. Thank you to Professor Fioramonti for being brutally honest and pushing me to become a better designer. And thank you to John for encouraging me when I wanted to give up. I would not be here without any of you.