I am up to no good.
–Serifa
YOU SPOT I’M FROM CATC WHE
CAN ME EYE ANYHING RE Bold and contemporary. Serifa is popular, and used extensively in contemporary popular culture!
You won’t believe how bold and impressive this font is.
I’m
pop
for display
ular and even for body copy
The man behind ‘Serifa’ Adrian Frutiger was born on May
Aside from the large number of his now
24th, 1928, in Unterseen near Interlaken,
world famous typefaces, he has also created
Switzerland. After attending school, he
signets, logos, corporate typefaces and
was a typesetter’s apprentice from 1944 to
corporate identities for various publishers
1948 at the printing press Otto Schlaefli
and also industrial enterprises.
AG in Interlaken. After this, he attended the
Serifa designed by Frutiger is one of the most
Kunstgewerbeschule (College of Technical
versatile typefaces. It is highly legible at
Arts). In 1952, he became the artistic director
small point sizes and even when the typeface
of the type foundry Deberny & Peignot.
is used for display purposes.
After 10 years, he left the foundry to open a studio for graphic arts together with Andre Gürtler and Bruno Pfäffli in Arcueil near Paris.
Comes in many different weights and sizes. Serifa is extremely versatile.
Available as a family of six different weights.
I swing in many different
ways.
Light
Light Italic
Roman
Italic
Bold
Black
Versatile Flexible Humanistic Legible Multi-functional
Bold
AGE IS JUST I’m not NOTHING as you MORE THAN A NUMBER
Unlike other Slab-serifs that are blocky and rectangular, Serifa has many humanistic features.
Serifa is a classic, timeless slab-serif typeface with multi purpose uses.
as old think! Serifa and its condensed counterpart, the Glypha font are based on an earlier Frutiger design, the Univers family. The Univers font (1957) was one of the very first faces created specifically for the Deberny Et Peignot foundry phototypesetting equipment as well as the more traditional metal type. Starting with Univers, Frutiger created a special system to maintain consistency within the font faces he created. The system was based on a pair of numbers, the first of which referred to the font weight (3-8) and the second to the normal/italic characteristic.Usually, slab serif types are blocky and difficult to read in text, but Serifa has humanistic forms that are highly readable for both text and display applications such as headlines, captions, or corporate logos.
This slab serif font of Adrian Frutiger is extremely legible and robust, making it suitable for almost any kind of use. Based on the forms of Univers, Serifa makes a harmonious and timeless impression. The heavy rectangular serifs are the defining characteristic of slab-serifs and are as thick as the letters themselves. The differences in the subdivision are most clearly visible in the lowercase letters. The constructed variant almost seems similar to a sans-serif typeface to which serifs are added. Serifa was designed as a family containing six weights—Light, Light Italic, Roman, Italic, Bold, and Black.
People they ca me like Stem
Cap Height
Bowl
Unbracketed serif
Arm
Counter
say n read a book
Cap line
Mean line
Base line
Descender line
Cap line
Mean line
Shoulder
Base line
Descender line
Cap line
Mean line
x- height
Vertical stress
Base line
I have killer
A BC D E FG H I J K LM NO P Q a bc d e f g h i j k l m n op q r s t u 0123456789
The letters have low contrast and short ascenders.
The Serifa family character set is extremely legible and very well-structured.
a body
RSTUVWXYZ vwxyz
BUT I LEAVE IT TO YOU TO FIND OUT
see for yourself at
www.fonts.com where you can try me out
Monotype Imaging is a multifaceted enterprise that combines technology with design to help the world communicate. The company has more than 150 years of experience serving the typographic needs of the design industry. As one of the most established type foundries in the world, Monotype offers a myriad of typefaces through its designer-focused portal, www.fonts.com
Established in 1929, the Academy of Art University is the largest private school of art and design in the country. Located in downtown San Francisco, the university believes that established artists and designers are best at training the next generation of professionals. The school’s highly regarded Graphic Design program maintains an international student body that has won numerous student design awards. The program enjoys a strategic partnership with Monotype Imaging, which provides students with scholarship funds as well as numerous other opportunities. Degree MFA / Class Type Composition / Designer Kavya Sivaraman / Instructor Andrew Loesel