WESTERN
MUSEUM
of Mining & Industry
TABLE OF CONTENTS
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RESEARCH
3
LOGO
4
MISSION STATEMENT
5
CORE VALUES
6
ATTRIBUTES
9
PRODUCTS & SERVICES
10
CUSTOMER PERSONAS
11
FONT
12
COLOR
13
PRINT MATERIALS
14
DIGITAL MEDIA
26
RESEARCH The Western Museum of Mining and Industry is a non-profit museum located in Northern Colorado Springs. It was founded in 1970 with a mission to preserve and interpret the rich mining history of Colorado and the American West. The nucleus of the collection was a group of mining artifacts contributed to the museum by Mr. Frederick McMenemy Farrar and Mrs. Katherine Thatcher Farrar. The museum is located on the grounds of the Historic Reynold’s Ranch, which are the last remains of the town of Husted, Colorado. Besides the main museum building, the Reynold’s Ranch house also sits on the property and is usually the first thing people see when they arrive at the museum. The house was built in the late 1800’s when Joseph E. Reynold’s moved from Pennsylvania to Colorado after he finished his enlistment in the Civil War. The museum covers a lot of local history and hosts many events, which are all great ways to learn more about Colorado and its mining past. The museum seeks to preserve historical artifacts and buildings and it’s a great way to connect personally to the region’s history.
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LOGO The logo utilizes primarily text with a small graphic incorporated. It is important that the logo does not detract from the name of the museum because it is such a long name.
OLD
NEW
WESTERN MUSEUM of Mining & Industry
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THE MUSEUM THAT WORKS The mission of the Western Museum of Mining and Industry is to educate the public about the history and continuing contributions of mining in the American West through its collection, restoration, exhibition and interpretation of artifacts related to mining, metallurgy and their support industries.
CORE VALUES PRESERVATION EDUCATION COMMUNITY 6 | WMMI | CORE VALUES
ATTRIBUTES FAMILY ORIENTED
INTERACTIVE
HISTORICAL
CONSERVATION
ACADEMIC RESOURCE
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Feel like a kid again. With plenty of interactive exhibits adults and children alike will share an exciting experience to remember.
Feel like a kid again. With plenty of interactive exhibits adults and children alike will share an exciting experience to remember.
Keep it new and exciting. It is the museum’s job to tell the stories of mining history, not look like they’re history. This new design system will invigorate the museum and bring it into the 21st century.
PRODUCTS & SERVICES Their primary product is education: a ticket admission into the museum to see the exhibits they have on display. The museum also hosts a variety of events year-round for people to come and do at the museum. In the front lobby of the museum they also provide a gift shop filled with trinkets, souvenirs, books and even gold pans to encourage people to go and try gold panning for themselves. They also provide preservation and conservation of the regions mining history and artifacts. Currently they are in possession of the W.S. Stratton mining collection, the archival collection of Mr. Stratton’s mining operations and associated businesses (1890-1976).
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CUSTOMER PERSONAS
NAME: CALEB AGE: 10 OCCUPATION: 4TH GRADE STUDENT ABOUT: Caleb is a curious Fourth Grader who is fascinated with big machinery. He learned about the Western Museum of Mining and Industry when his class took a field trip to the museum. He’s eager to go back with his family and spend more time exploring the interactive exhibits.
NAME: JENNIFER AGE: 32 OCCUPATION: 4TH GRADE TEACHER ABOUT: Jennifer is a Fourth Grade Teacher who is searching for the perfect field trip to enhance the Colorado History curriculum she teaches every year. She is also a mother of two children who is always looking for fun and educational activities for her family.
NAME: RoBERT AGE: 56 OCCUPATION: MECHANICAL ENGINEER ABOUT: Robert works with a medical device company as a mechanical engineer. He is fascinated by Colorado’s mining history and is especially interested in the mechanical and engineering aspects of the Pikes Peak gold mining. He enjoys using the museum’s library for personal research.
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FONTS These are the primary fonts that will be utilized throughout the brand. The are consistent with the industrial theme of the museum while still keeping a modern feel.
Logo
Western Museum of Mining and Industry
Geared Slab
Subtitles
THE MUSEUM THAT WORKS
Economica
Sub-Headings
COME VISIT US TODAY! Body text The Western Museum of Mining and Industry brings the history of Mining to life for you through a variety of exhibits complete with daily guided tours included with admission.
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Mission Gothic
COLORS & PATTERNS The color schemes will consist of earthy, neutral tones to mimic the mining life. However, it is crucial that the colors do not evoke a drab and boring appearance. The color scheme can represent the steel and mechanical components of mining, while still offering a warm touch of color.
Primary Colors/Logo Colors
253840
D9AD5B
Pattern
534135
Secondary Accent Colors
5D7A8C
AE5F27
869AA6
This criss-cross pattern here is reminiscent of the cross beam supports seen on head-frames and other miscellaneous mining equipment.
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PRINT COMPONENTS 14 | WMMI | PRINT COMPONENTS
Letterpress type business cards to evoke a vintage look and feel. PRINT COMPONENTS | WMMI | 15
WESTERN MUSEUM of Mining & Industry
To Whom it May Concern, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut eu nulla faucibus, cursus leo vitae, scelerisque odio. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Quisque interdum accumsan vulputate. Integer lobortis, enim in pharetra convallis, sem ante sollicitudin ligula, in faucibus eros lacus non enim. Pellentesque accumsan mattis nibh, in ultricies est ullamcorper vel. Vivamus sed euismod nisl. Ut sed tempor massa. Integer a tellus consectetur, facilisis sem eu, molestie mi. Nulla id velit risus. Curabitur lobortis ipsum id nisl sodales dapibus vitae pellentesque arcu. Phasellus tempus aliquam ipsum. Donec pharetra felis semper, sagittis nunc eget, dictum arcu. Fusce a consectetur augue. Vivamus at egestas dolor, eget mollis erat. Sed vitae luctus nisi. Mauris in ullamcorper nibh, quis maximus lorem. Integer dignissim orci a lectus mollis, vel consectetur massa euismod. Nunc quis vestibulum nisi, nec molestie ex. Curabitur ut posuere neque, auctor hendrerit felis. Pellentesque eleifend accumsan magna, et convallis nisl maximus posuere. Fusce pharetra, neque consectetur tincidunt finibus, felis lacus congue dolor, vitae blandit ex quam eu massa. Donec quis augue risus. Nunc sit amet dapibus nulla, vel aliquam quam. Pellentesque elementum ultricies ante in vestibulum. Integer consequat placerat auctor. Aenean faucibus sapien ligula, nec consectetur massa malesuada in. Sed viverra turpis massa, nec suscipit nisi elementum ac. Maecenas nec gravida nibh. Cras vel sem ac nisl pulvinar fringilla non sit amet dolor. Vestibulum mattis sit amet eros ut ultrices. Proin eget porta lacus. Fusce vel odio nunc. Sed accumsan eros at varius mollis. Best Regards,
John Smith
719.488.0880
225 NORTH GATE BLVD., COLORADO SPRINGS, CO 80921
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WMMI.ORG
Letterhead and corresponding envelopes. Utilizes the gear motif of the logo in the footer.
A simple square tri-fold brochure for guests, detailing information about the museum and events and activities hosted there.
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Bags and boxes to be used in the gift shop. Boxes can be used for jewelry pieces or rocks purchased at the shop.
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Price tags to be used in the gift shop. These tags would have the same letterpress look as business cards to evoke the vintage look. PRINT COMPONENTS | WMMI | 19
A billboard advertising the museum. Utilizes the tinted photograph signature seen throughout branding and is simple to read and understand. 20 | WMMI | PRINT COMPONENTS
Bus advertising in a similar style. Different advertisements look as if they’re part of the same collection. PRINT COMPONENTS | WMMI | 21
Entrance sign by the gate leading into the museum. The additional hanging sign will be taken down in order for the focus to remain on the primary entrance sign. This sign is particularly important because guests cannot see the museum from the road and this sign is what attracts visitors as well as being the is the first impression. 22 | WMMI | PRINT COMPONENTS
OUTDOOR EXHIBITS
Stamp Mill Beam Engine Steam Shovel
Download our app for a complete map of our grounds and outdoor exhibits!
Way-finding signage to be placed throughout property to help visitors find their way through all of the outdoor exhibits. Signage echoes the gear motif found in the logo.
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Banners to be placed outside the museum to entice guests to come to events. It is important banners are bright and easy to read to catch the attention of people driving by.
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Mock up of a van to be used by the museum. They are developing an outreach program to schools who can’t afford field trips to the museum but would like to reap the benefits of a field trip. PRINT COMPONENTS | WMMI | 25
DIGITAL COMPONENTS 26 | WMMI | DIGITAL COMPONENTS
Website mock up with the Home page and the About pages shown. Vibrant pictures and easy to navigate.
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Mobile and tablet apps for the museum. App includes specific information about exhibits, maps to the museum (inside the museum building and outside on the museum grounds), museum admission tickets, digital membership card and links to social media.
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KAT TAPPARO DESIGN SYSTEMS FALL 2016 ON ISSUU.COM
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