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Getting Your Home Sold!

Why Choose Counselor? Experience is KEY! t I t would be our pleasure to market and manage the sale of your home. t At Counselor Realty your house is a home – not just another listing. t W e are an agent owned company whose agents average 12 years’ experience compared to just 2 years for the industry. t Our experience helps us outsell the average agent 3 to 1. t E xperienced Counselor agents will help you avoid problems, offer expert advice and cut through the red tape of a real estate transaction. t Creating a smooth transaction for you and your family.

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As Your Seller’s Agent Redefining excellence takes a lot of devotion and hard work. The service we provide guarantees your satisfaction.

t Process Just as each person has different wants and needs, each home is different and unique. We analyze your situation and tailor our marketing approach to be the most effective for your property. Our proven techniques get results – FAST.

t Integrity We treat people with respect, good humor and consideration. We know we have to earn your trust and we work hard to achieve this goal. You can rely on us.

t Peace of Mind Working with us puts you at ease. Difficult situations such as divorce or foreclosures are made easier when this top-notch professional works for you. We take the time to explain every step of your transaction with patience and understanding.

t Results We have a track record that demonstrates excellence in the real estate industry. Our combination of outstanding service and innovative marketing techniques have made our clients satisfied goal achievers. Put us to work for you and get the results you deserve.

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As a Home Seller, What Should I Know About Dual Agency? Dual agency is created when a real estate broker represents the seller and the buyer in a real estate transaction. This situation is more likely to occur with a large real estate company that has many listings and a large number of salespeople working with buyers. Important considerations for sellers: More buyers will see your home if you allow dual agency Buyers may choose “Buyer Broker” representation during their home search process with a Counselor Realty sales associate. By consenting to dual agency, all prospective buyers working with Counselor Realty associates will be able to see your home. Without your dual agency acceptance, buyers who have chosen an agency relationship with Counselor Realty will not be able to see or purchase your home through Counselor Realty.

“Motivational” information is kept confidential Buyers and sellers may share motivational information with their real estate sales associate. This could include information on acceptable price, terms and their reason for buying or selling. In a proper dual agency situation, this information will be kept confidential. Confidentiality prevents either party from having a negotiating advantage.

Buyers and sellers get equal representation from all associates All of the sales associates involved in the transaction owe an equal level of representation to the buyers and sellers. All information will be shared with both parties with the exception of the final price or terms either party will agree to, their motivation for making those decisions, or if specific information is designated confidential by either party in writing.

Seller will get negotiation options and potential outcomes The broker will advise the seller as to negotiation options as well as the future ramifications of those decisions. Advice may take place prior to or during the presentation, negotiation and acceptance of an offer to purchase.

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Most Buyers Will Find Your Home When you list with us, we will advertise your home on our site, our agents websites, and all other MLS broker sites in the area. Through Broker Reciprocity your home will also be put on,, ReMax. com, and plus many more.

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Internet Marketing We will syndicate your listing to multiple websites locally, nationally, and internationally! We will market your home on the top four websites where consumers search for real estate.

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Your First Showings Start Online! t Consumers today start their home search online, narrowing their price range and areas, look at the photos of the properties then drive by. t Your second showing is when they actually set up an appointment to see the property. t It is crucial your property photographs well and has curb appeal.

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Email Marketing We will announce your listing to our complete database of clients, prospects, and agents who work in your area.

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Social Media Marketing We will market your home on our social media sites and promote it to our network.

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Flyers and Print Marketing We will create customized flyers for your property

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The Process

t Discuss your goals in moving t Tour your property t Review a customized marketing plan t Explain forms and procedures t Come to mutual agreement

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Reasons A Property Sells t Location t Price t Condition of the Property t Terms and possession t Market Exposure by Agent You control 3 of the 5 reasons

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What Type Of Market Are We In? Check The “Inventory”? Month’s Supply Impact on Price 1-3 Months • Sellers! • Appreciation 4-5 Months • Buyer/Seller • The Norm

6+ Months • Buyers! • Depreciation

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You Compete With 11 Other Listings... On average, people look at 12 homes before deciding - so you need to make sure your home shows well and is priced right compared to others in the market.

Your home

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Time Is Your Enemy A property attracts the most attention, excitement and interest from the real estate community and potential buyers when it is first listed on the market

Improper pricing at the initial listing misses out on this peak interest period and may result in your property languishing on the market

The longer your home is on the market the less it will sell for.

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Is Your Price On Target?

This shows you what happens if it is not...

Get an offer.......................................... Priced Right! Showings but no offers.................... 4-6% too high Drive-bys, few showings................6-12% too high Drive-bys, no showings...................12+% too high

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Is It Worth the Time and Effort?

Simple Project Cleaning and decluttering Brightening Smart staging Landscaping Electrical & Plumbing Carpets

Cost $290 $375 $550 $540 $535 $647

Return $1,990 $1,550 $2,194 $1,932 $1,505 $1,739

Excerpted from HomeGain’s 2011 Home Sale Maximizer Survey.

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Home Protection Plan Home Warranties pick up where homeowners insurance leaves off. Let us help make your home easier to sell!

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Counselor Cares Giving back to the community

Counselor Realty’s Annual Golf Tournament benefits the MN National Guard Youth Camp.

Counselor Realty is a proud participant in the annual breast cancer Race for the Cure at the Mall of America every Mothers Day.

Counselor Realty is a proud to be a supporter of Toys for Tots.

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What’s In A Name? The word counselor implies know-how, judgement, knowledge, savvy, expertise, and experience.

Put the sign of experience on your property. It’s the sign of success!

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Counselor Realty Presentation  

Counselor Realty Presentation

Counselor Realty Presentation  

Counselor Realty Presentation