Logos
Left: Some of Saul Bass’s logo designs
Saul Bass was also famous for his logos. Bass has designed some of the most recognizable and influential logos of all time. Some prominent logos he created are Quaker Oats, AT&T, Girl Scouts, Minolta, United Airlines, Bell, Warner Communications, Kosé Cosmetics, Kibun, Lawry’s Foods, Alcoa, Fuller Paints, Celanese, Continental, Rockwell International, Dixie, United Way, Avery, Frontier Airlines, Hanna-Barbera, Boys Club, and Kleenex. Like Bass’ design style, his logos are simple and make use of one central image. In addition, Bass designed the poster for the 1984 Los Angeles Olympic Games and “between 1991 and 1996 Saul Bass also designed the posters for the Oscar Awards ceremony,” (Saul Bass Biography). Many of the Bass’ logos still exist today. For example, his logos for Kibun, Geffen Records, Warner, and Avery, are among many that are still being used by the companies to this day. Some of his logos have maintained the same idea but have been altered slighting since his initial design. For instance, His Girl Scouts green logo with the three girls in a leaf has retained the same general design except for a slight change of color. The green hue was brightened up a bit (Annyas). The average life span of a Bass logos is 34 years (Annyas). This emphasizes how significant Bass’ mark was in the industry and how prevalent his design work still is today. Not only was Bass a film design aficionado, he was a corporate brander, as well.
saul Bass
21