Global Executive Partner Program
EXPERIENCE TRUE ENGAGEMENT
JOIN CLIA’S GLOBAL EXECUTIVE PARTNER PROGRAM
Whether you are looking to forge links with the cruise industry or perhaps you are already an established business wanting to grow your share, the CLIA Executive Partner Program provides you with a unique platform to connect. At CLIA, we value our Executive Partners tremendously. They range from providers of the technical and supply chain to business services, tour operators and ports and destinations. We welcome businesses seeking meaningful engagement and an unparalleled platform to raise their profile with cruise line executives and decision-makers.
There are many benefits to your business of partnering with CLIA, here are just the top five: 1. Grow Your Business
Becoming a Global Executive Partner of CLIA puts you at the heart of the cruise industry – exactly where you need to be to generate new business opportunities with cruise lines and other stakeholders.
2. Meet with Key Decision Makers
CLIA hosts a robust calendar of networking events across its 14 organisations. These are ideal forums to discuss the industry matters and a fast track to build relationships with senior leaders.
3. Insight, Expertise & Guidance
CLIA is the gateway to a wealth of research and intelligence on the cruise industry. In addition, CLIA will work with you to find favourable solutions to complex regulatory and technical matters, providing you with a unique, competitive edge.
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CLIA Global Executive Partner Program
4. Raise Your Profile
Your business will be promoted to an audience of 63 cruise lines, 250 fellow Executive Partners and 50,000 travel agents at our events, in our publications and via our websites. Global Partners will gain recognition as engaged supporters of the industry.
5. Advocacy, Representation & Influence
CLIA acts through its public affairs teams in Washington D.C. and Brussels. Our Executive Partners are part of a powerful, unified cruise industry voice. They drive and shape the agenda whilst making sure their own business priorities are represented. Our dedicated policy teams tirelessly campaign for the cruise industry in a challenging environment, ensuring its voice is heard at the highest level.
Dir e Lin ct Ac es c and ess t Tra o C Bu vel ruis si Ag e Op ness en po Gro ts rtu w t n h i t Bra ies n and d Ex Re posu cog r nit e Ins ion igh Ad t an voc d acy
CLIA GLOBAL EXECUTIVE PARTNER PROGRAM BENEFITS
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One day event to learn about the regulatory climate in Europe
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Invitation to CLIA Welcome Reception & Afternoon Fest to meet the CLIA Global Executive Committee and Board of Directors Cruise Shipping Miami*
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Access to all events organised by national CLIA associations**
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Invitation to CLIA Leadership Forum - Miami* Three day event featuring one to one meetings, business sessions and networking functions
Invitation to CLIA Port & Destination Summit - Barcelona* Targeted one day event featuring one to one meetings, business sesssions and networking functions
Invitation to Cocktail Reception with Cruise Line Executives at Seatrade Med/Europe* Invitation to Exclusive Dinner with CLIA Global Executive Committee following the Port & Destination Summit* Invitation to CLIA Congressional Caucus - Washington, D.C.* Two day event to meet the US cruise industry legislators and learn about the regulatory climate
Invitation to CLIA Leadership Forum - Brussels*
General Assemblies, Annual Dinners, Trade Shows, Conferences, etc.
Access to CLIA regulatory and technical expertise One full day consultation for Technical & Supply Chain partners and on an ad hoc basis for others
Promotional opportunities at CLIA events Strategic engagement for Ports & Destinations through Global Executive Partner Advisory Council*
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Free full page listing in Who's Who Cruise Industry Directory Circulation 4,000 Feature your press releases and updates in CLIA newsletters Company logo visibility on CLIA booth Cruise Shipping Miami & Seatrade Europe/Med
Recognition within Cruise Industry Show Directories Cruise Shipping Miami, Seatrade Med/Europe, Cruise Shipping Asia and Cruise Shipping Virtual - audience in excess of 6,000
Recognition during CLIA State of Industry Addresses Cruise Shipping Miami, Seatrade Med/Europe, Cruise Shipping Asia & more - audience in excess of 4,000
Joining announcement in a CLIA press release and relevant CLIA newsletter Company profile listing on CLIA Websites
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Annual Economic Impact Study and Passenger Satisfaction Report for Ports & Destinations with a in excess of c.50,000 pax Commitment to deliver CLIA or Cruise Line Executives to speak at an event Assistance to identify potential speakers for events Cruise Line Executive Worldwide Directory 2015
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Access to members' only area of websites Subscription to CLIA e-newsletter distribution lists
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Exclusive use of CLIA Global Executive Partner logo
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Use of CLIA booth meeting space Cruise Shipping Miami & Seatrade Europe/Med
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Use of Executive Partner lounge area Cruise Shipping Miami if exhibiting with UBM
Access to CLIA travel agent conferences/trade shows **
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Recognition at CLIA travel agent events worldwide Selling Cruise Conference, Cruise3Sixty shows worldwide
Host a module and/or webinar on online travel agent learning platform in UK & Ireland Invitations to exclusive CLIA reception during Cruise3Sixty in North America 25% discount on training destination module, emails, ads and webinars targeting the travel agent community in North America Dedicated Key Account Manager
* Invitation includes two free places, additional places can be purchased
**Events may incur additional attendance fees
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CRUISE LINE MEMBERS CLIA represents 63 cruise line brands worldwide, constituting over 95% of the global cruise ship capacity. Global Cruise Line Members
European Regional Cruise Line Members
Australasia Regional Cruise Line Members
AMAWATERWAYS AIDA Cruises American Cruise Lines Avalon Waterways Azamara Club Cruises Carnival Cruise Lines Celebrity Cruises Costa Cruise Lines Crystal Cruises Cunard Line Disney Cruise Line Holland America Line Hurtigruten MSC Cruises Norwegian Cruise Line Oceania Cruises Paul Gauguin Cruises Pearl Seas Cruises Princess Cruises Regent Seven Seas Royal Caribbean International Seabourn Cruise Line SeaDream Yacht Club Silversea Cruises Tauck River Cruises Uniworld Boutique River Cruise Collection Windstar Cruises
Amadeus by Luftner* American Queen Steamboat Co. APT Group* Compagnie du Ponant* Croisieres de France CroisiEurope River Cruises Cruise & Maritime Voyages Fred Olsen Cruise Lines Hapag Lloyd Cruises Hebridean Island Cruises Iberocruceros* Island Cruises Louis Cruises Mekong Waterways P&O Cruises UK Phoenix Reisen Cruises Pullmantur Riviera Travel Saga Shearings Holiday St. Helena Line Swan Hellenic The River Cruise Line Thomson Cruises Titan HiTours Elegant River Cruises TUI Cruises Voyages of Discovery* Voyages to Antiquity
Aqua Expeditions Evergreen Tours Orion Expedition Cruises / Lindblad P&O Cruises Australia Scenic Tours* Star Cruises Travel Marvel Un Cruise Adventures
*Members in Europe and Australasia
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CLIA Global Executive Partner Program
“CLIA provides a forum for two way communication with our customers and other industry sources, like the U.S. Coast Guard and legislators - and it’s a good opportunity to meet with them on a more casual basis.” FRED DANSKA, Director Cruise Business, Wärtsilä Corporation
GLOBAL EXECUTIVE PARTNERS Following the launch of our Global Program, we are proud to represent 19 Executive Partners who have access to all 14 of CLIA’s national and regional associations.
INSURANCE BROKERS
For further information on how joining the CLIA Global Executive Partner Program can grow your business, please visit www.cruising.org or email executivepartners@cruising.org 5
“In addition to giving us greater access to Cruise Line Executives, CLIA has performed a very relevant role in committing support, expertise and resources to target a favourable solution for Venezia Terminal Passeggeri’s cruise traffic performance and development” DR. ROBERTO PEROCCHIO, Managing
CRUISINGCRUISING
Director, Venezia Terminal Passeggeri S.p.A.
A EUROPEAN ECONOMIC A EUROPEANPOWERHOUSE ECONOMIC POWERHOUSE
Europe’s Cruise IndustryIndustry - 2012 Economic Impacts Europe’s Cruise — 2012 Economic Impacts €37.9 billion
GROSS OUTPUT
+3.1%
■●
OVER 2011
■●
+2.7%
€10.1 billion
COMPENSATION
OVER 2011
■●
JOBS
EMBARKATIONS
VISITS TO EUROPEAN PORTS OF CALL
326,904 direct and indirect jobs across Europe
+3.6%
■●
OVER 2011
= 25,000 jobs
■●
+2.5%
5.7 million passengers
OVER 2011
The overall economic impact of the cruise industry in Europe rose to a record €37.9 billion in 2012. 6.26 million European residents booked cruises in 2012, representing nearly 30% of global cruise passengers. The number of passengers embarking on a cruise in Europe more than doubled in the past decade to over 5.7 million. The total employment impact for Europe’s cruise industry was 326,904 jobs and €10.1 billion in wages and salaries. Between 2014 to 2017, European shipyards will deliver 18 new oceangoing ships, worth nearly €22 billion and with a combined capacity of over 55,000 passengers.
+4.3% 29.3 million
= 2 million visits
OVER 2011
Cruise Generates CruiseIndustry Industry Generates Economic Benefits Across Europe Economic Benefits Across Europe
■● ■● ■● ■● ■●
Southampton: 1,529,000 Copenhagen: 840,000 Lisbon: 523,000 Stockholm: 467,000 Bergen: 447,000
Top 5 Mediterranean Cruise Ports (Passengers) ●● ●● ●● ●● ●●
Barcelona: 2,409,000 Civitavecchia: 2,394,000 Venice: 1,776,000 Piraeus: 1,199,000 Naples: 1,190,000
UNITED KINGDOM
• €2,953 billion in direct spending
• 66,059 jobs with €2.4 billion in compensation
• 45,637 jobs with €1.7 billion in compensation
• 1.7 million British passengers booked a cruise vacation • 962,000 passengers embarked on a cruise from a British port
• 1.5 million Germans passengers booked a cruise vacation • 450,000 passengers embarked on a cruise from a German port
SPAIN • €1,255 billion in direct spending • 26,389 jobs with €794 million in compensation • 576,000 Spanish passengers booked a cruise vacation • 1.2 million passengers embarked on a cruise from a Spanish port
The Cruise Lines International Association (CLIA) is the world’s largest cruise industry trade association. CLIA represents the interests of cruise lines and travel agents before regulatory and legislative policy makers.
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GERMANY
• €2,935 billion in direct spending
www.cruising.org CLIA Global Executive Partner Program
FRANCE
ITALY
• €1,066 billion in direct spending
• €4,460 billion in direct spending
• 14,238 jobs with €629 million in compensation
• 99,556 jobs with €3 billion in compensation
• 481,000 French passengers booked a cruise vacation
• 835,000 Italian passengers booked a cruise vacation
• 2.3 million passengers embarked on a cruise from a French port
• 2 million passengers embarked on a cruise in Italy 2/2014
Top 5 Northern Europe Cruise Ports (Passengers)
CLIA 2014 State of the Cruise Industry Report 2014 State of the Industry Report CLIA 2013 Global Fleet Global Cruise Industry Investment CLIA 2014 State of the CLIA 2014 GlobalIndustry Cruise Industry Investment Cruise Report STATE OF THE INDUSTRY REPORT 393 Ships
Including River Cruise
bal Fleet
447,939 beds
$7.2 Billion
CLIA 2014 Global Fleet
410 Ships CLIA2013 2013Global Global Fleet CLIA Fleet Including River Cruise
bal Fleet
Global GlobalCruise CruiseIndustry IndustryInvestment Investment
393 ships
393 Ships
Including River Cruise
Investment in 2013/ 2014
30 new ships
$7.2 Billion 467,629 beds
with a capacity of 34,000 additional pax in CLIA Global Passengers Billion Fleet$7.2 2013/2014 CLIA Global CLIA2014 2014Global GlobalFleet Fleet Investment 447,939 beds in 2013/ 2014
Investment
410 Ships
2013 Estimate: in 2013/ 2014 21,300,000
467,629 beds
2014 Forecast
Including River Cruise
393 ships
gers
Another 20
30 new ships
with a capacity of 34,000 additional pax in CLIA Global Fleet 2013/2014
Exciting new
Global Passengers
with a capacity of 34,000 additional pax in CLIA Global Fleet 2013/2014
ships will join the CLIA Global Fleet (54,000 + beds) 2015-2018
Alaska CLIA 2014 State of the ger Growth Cruise Industry Report Alaska 2013 Estimate: 25 21,300,000
N. America
2014 Forecast 21,700,000 20
Europe
Global Passenger Growth 15
N. America
25
N. America
10
20 Europe
ROW 15
4.8% 2013 4.5% 2014
Europe ROW
des itin con inte
destinations. itinerates will continue cruise interest worldwide
4.8% 2013 Europe 4.5% 2014 Europe ROW10.9% 2013 10.9% 2013 11.1% 2014 11.1% 2014
Alaska
4.8% 2013 4.5% 2014
Mediterranean
Caribbean 34.4% 2013 37.3% 2014
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21.7% 2013 18.9% 2014
Mediterranean CLIA 2013 Global Fleet CaribbeanCruise Industry Global Asia 21.7%Investment 2013 34.4% 2013 Mediterranean 3.4% 2013 18.9% 2014 Global Itineraries Caribbean 37.3% 2014 393 Ships 4.4% 2014 Asia 21.7% 2013 River Cruise 34.4% 2013 & Including Deployment 3.4% 2013 S. America 18.9% 2014 37.3% 2014Motivators 4.4% 2014 3.9% 2013 Major Consumer 447,939 beds 3.3% 2014 S. America Other markets to Take a Cruise2 3.9% 2013 Major Consumer Motivators 15.8% 2013 Another 20 30 new ships $7.2 Billion Australia CLIA 2014 Global Fleet 3.3% 2014 2 Price Other markets to Take a Cruise
10
Ex
Europe 10.9% 2013 11.1% 2014
Global Itineraries and Deployment
Global Passenger Growth
ecast 00
ships will join the CLIA Global Fleet (54,000 + beds) 2015-2018
ships will join the destinations. CLIA Global Fleet itinerates will (54,000 + beds) continue cruise Itineraries and Another 20 Deployment Exciting new 30Global new ships 2015-2018 interest worldwide
21,700,000 and Deployment Global Itineraries
mate: 00
Another 20
0
2002
2007
2008
2009
2010
2011
2012
2013
2014
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2002
2007
2008
2009
2010
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2013
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. . S. America . 3.9% 2013 er Motivators . 393 ships Hot Cruise Destinations for 2014 . 3.3% 2014 Other markets se . 5% 2013 . . . 5.9% . 15.8% 2013 . .14.5% . . 2014 . 2014 . . . Itineraries . and .Deployment. . .GlobalPassengers Global . tineraries offered Passengers Global . Hot Cruise Destinations for 2014. . putation . . .. Trans Pacific . World Crusies . U.S. . South America Top 1010 Passenger Source Countries TopRivers Passenger Source Countries of travel . . . . . Antarctic Middle East Canada/ New England Africa ips . .Cruise ExoticPassengers Rivers Passenger Growth .Global Global Passenger Growth me ports Showing more interest in Alaska . . Top 10 Passenger Source Countries Top 2014 Cruise Trends . estyle amenities . . . connectivity .USA Improved.technology and . Brazil at sea ers 3.4% .51.7% . interest in . cruiser Millennials. will drive first-time .UK & growth Canada cruises Ireland 3.4% .8.1% . Luxury resurgence ses Germany Spain . More all-inclusive packages s 7.7% 2.8% r cruises . increase Multi-generational travel will France Italy Major Consumer Motivators 2.4% 4.0% l cruise travel to Take a Cruise . Active vacations at sea 2010
2011
2012
2013
2014
Investment in 2013/ 2014
Price
410 Ships Destinations & Itineraries offered
Including River Cruise
2
Destinations & Itineraries offered
with a capacity of 15.8% 2013 34,000 additional 14.5% 2014 pax in CLIA Global Fleet1 2013/2014
ships14.5% will the 2014 5%join 2013 CLIA Global Fleet 5.9% 2014 (54,000 + beds) 1 2015-2018 Australia
Exciting n
destinations. itinerates wil continue crui interest world
Cruise board reputation Hot Cruise Destinations for 2014 World South Crusies South A Trans Pacific World Trans CrusiesPacific U.S. Rivers America U.S. Rivers Ease & comfort of travel Ease & comfort of travel East Africa Canada/ New England Antarctic Middle Antarctic East Canada/ Middle New England Exciting new ships Exciting new ships Exotic Rivers 1 Exotic Rivers Convenient home ports 2013 Estimate: Convenient home ports Top 10 Passenger Source Countries Top 2014 Cruise Trends Outstanding21,300,000 lifestyle amenities Top 2014 Cru Outstanding lifestyle amenities 2014 Forecast Improved technology and USA Brazil 21,700,000 connectivity at sea 51.7% Cruise Passengers Europe 3.4% Improved tech USA Brazil Showing more interest in2 10.9% 2013 Millennials will drive first-time connectivity a 51.7% 3.4% UK & cruiser growth Canada Closer to home cruises 11.1% 2014 2 Ireland 3.4% Millennials wil 25 8.1% N. America Luxury resurgence Celebration cruises UK & cruiser growth 4.8% 2013 Canada Closer to home cruises Germany Spain Europe Ireland More all-inclusive packages 4.5% 2014 7.7% 3.4% 2.8% 20Shorter getaways 8.1% ROW Luxury resurg Celebration cruises Small-ship & river cruises Multi-generational travel will France Italy Germany Spain 15 increase 2.4% 4.0% Shorter cruisegetaways travel More all-inclus 7.7% 2.8% 2 Multigenerational Mediterranean Australia & Scandinavia & Active vacations at sea Caribbean 10 Asia New Zealand Finland Small-ship & river cruises Multi-generati France 21.7% 2013 34.4% 2013 Italy 3.6% 1.6% 3.4% 20 18.9% 2014 increase 2.4% 5 37.3% 2014 4.0% 4.4% 20 Multigenerational cruise travel According to CLIA Travel Agent Survey According to CLIA Cruise Line Members Australia & Scandinavia & 0 Active vacatio The Cruise Line International Association (CLIA) is the world’s largest cruise industry trade association. CLIA represents the interests of cruise lines, travel agents, port Cruise board reputation 467,629 beds
1
2002
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2
New Zealand
destinations, various 2013 industry business partners before regulatory and legislative policy makers. 2008 Authorities 2009 and 2010 2011 and 2012 2014
3.6%
www.cruising.org
2
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Australia &
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.
.
. . . . . .
1.6% 7 S. America According to CLIA Cruise Line Members 1 According to CLIA Travel Agent Survey 2 According to CLIA Cruise Line Members 3.9% 2013 3.3% 2014 The Cruise Line International Association (CLIA) is the world’s largest cruise industry trade association. CLIA represents the interests of cruise line Other markets AuthoritiesScandinavia and destinations, 5 & and various industry business partners before regulatory and legislative policy makers. www.cruising.org
60+ MEMBER CRUISE LINES 13,500 TRAVEL AGENCIES 50,000+ TRAVEL AGENTS 21.7 MILLION PASSENGERS
One Industry. One Voice. ABREMAR-BRAZIL • ALASKA • ASIA • AUSTRALASIA BELGIUM & LUXEMBOURG • EUROPE • FRANCE • GERMANY • ITALY NETHERLANDS • NORTH AMERICA • NORTH WEST & CANADA SPAIN • UK & IRELAND
executivepartners@cruising.org