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Nike Survey 2012<br>  

We thank you in advance for your participation of this survey. Please fill out the questions below to the best of your  availability. This will take less than 10 minutes of your time. We will not contact you nor sell you anything now or in the  future. Due to the nature of our research our survey is for males only. 

*1. What is your gender? j Male k l m n

 

j Female k l m n

 

 

*2. Indicate your overall opinion of Nike by choosing one of the following j Very Good (1) k l m n j Good (2) k l m n j Bad (3) k l m n

 

 

 

j Very Bad (4) k l m n

 

*3. Do you currently own a business casual shoe?  

j Yes k l m n

j No (if no skip to question #9) k l m n

 

4. How satisfied were you with your last business casual shoe purchase? j Very Satisfied k l m n

 

j Somewhat Satisfied k l m n

 

j Neither Satisfied or Dissatisfied k l m n j Somewhat Dissatisfied k l m n j Very Dissatisfied k l m n

 

 

 

5. In the past 30 days, how many times have you worn a business casual shoe?  

j Daily k l m n

j Once a week k l m n j Once k l m n

 

 

j Never k l m n

 

Other (please specify) 


Nike Survey 2012<br> 6. Where do you wear your business casual shoe? c Everywhere d e f g c Work d e f g

 

 

c Restaurants and Bars d e f g c Job Interview d e f g

 

 

c Special Occasions d e f g

 

Other (please specify) 

7. When was the last time you purchased a business casual shoe? j Less than a year ago k l m n

 

j Between 1­2 years ago k l m n j Between 3­4 years ago k l m n j More than 5 years ago k l m n

   

 

8. How much did that business casual shoe cost? j $0­$49 k l m n

 

j $50­$99 k l m n

 

j $100­$149 k l m n

 

j $150 or more k l m n

 

*9. What is the most important trait in a business casual shoe? j Comfort k l m n j Style k l m n

 

j Color k l m n j Price k l m n

 

 

 

Other (please specify) 


Nike Survey 2012<br> 10. According to the statements below rate your opinion accordingly Comfort is important when 

Strongly Agree

Agree

Disagree

Strongly Disagree

j k l m n

j k l m n

j k l m n

j k l m n

j k l m n

j k l m n

j k l m n

j k l m n

j k l m n

j k l m n

j k l m n

j k l m n

j k l m n

j k l m n

j k l m n

j k l m n

purchasing a business  casual shoe. Style is important when  purchasing a business  casual shoe. The material of a business  causal shoe is important. The presence of the Nike  Swoosh should be visible  on the outside of the  business casual shoe.

11. If Nike released a business casual shoe what would you expect to pay? c $75­$124 Dollars d e f g

 

c $125­$199 Dollars d e f g c $200­$275 Dollars d e f g

   

12. When considering the silhouette (shape) of a business casual shoe I prefer a: j Rounded Toe Box k l m n j Square Toe Box k l m n j No Preference k l m n

 

 

 

13. What materials do you prefer in a business casual shoe? Choose all that apply c Leather d e f g

 

c Faux Leather d e f g c Suede d e f g

 

 

c Treated Canvas d e f g

 

c Recycled Materials d e f g c No Preference d e f g

 

Other (please specify) 

 


Nike Survey 2012<br> 14. How old are you? j Younger than 17 k l m n j 17­21 k l m n j 22­26 k l m n j 27­31 k l m n

 

     

j Older than 31 k l m n

 

15. What is your highest level of education? j High School Diploma/ GED k l m n j Some College k l m n

 

 

j College Degree k l m n

 

j Post College Degree k l m n

 

16. What is your annual income before taxes? j Under $10,000 k l m n

 

j $10,000­$19,000 k l m n j $20,000­$29,000 k l m n j $30,000­$39,000 k l m n

     

j $40,000 and Over k l m n

 

 

Thank you for your participation! 


Nike Survey